Ogilvy’s Post

Absolutely love this 🫶🏼 It's what effective planning is all about. Really getting under the skin of what makes different people tick. Delving deeper past statistics and demographics into people's challenges, motivations and beliefs. When was the last time you dug deep into what your customers' lives are like and positioned your product or service to really speak to them? Taking the time to do this can turbocharge your results. I'd love to talk to you about how.

Key takeaways from the Keynote session by Ali Shabaz, Chief Creative Officer, M&C Saatchi Group Singapore & Director, World Toilet Organisation; at the COMMUNICATION SUMMIT 2023: CREATIVITY IN THE AGE OF DISRUPTION in Association with The Daily Star. #CommunicationSummit #CreativityintheAgeofDisruption

Result. Ad Age names Ogilvy Global Agency Network of the Year 2024. E.J. Schultz, their iconic news editor says: "Ogilvy has effectively broken down barriers between its 131 offices in 93 countries and multiple practice areas to emerge as one of the most consistent performers inside WPP. Ogilvy grew revenue last year, according to WPP’s recently released full-year results, bucking sluggish growth trends afflicting other creative agencies. While Ogilvy did not reveal specific figures, WPP CEO Mark Read has repeatedly heaped praise on the agency, including during a third-quarter earnings call last October when he cited Ogilvy’s “creative rejuvenation” as sparking what he described at the time as 3% to 4% growth." "You cannot underestimate the power when 15,000 people are all marching to the same beat,” said Ogilvy Global CEO Devika Bulchandani, who has prioritized what she described as the network’s “foundations,” including putting “an intense focus” on its creative product."  Read the full article, link in the comments. #borderlesscreativity

It's about time we reintroduce ourselves. We are Team Ogilvy, and we let our actions speak louder than our words. We give you five more reasons why you can count on us. 💪 Special thanks to our clients. We couldn't have made it without you! #Ogilvy #OgilvyCyprus #AdvertisingAgency #CreativeAgency #DigitalAgency #PerformanceAgency #TeamOgilvy #CyprusDigitalMarketingAwards

📚 As I conclude my journey through "Ogilvy on Advertising," one brilliant insight stands out - David Ogilvy's remarkable hiring philosophy, conveyed through an enchanting metaphor, which also reminds me of the great organization I'm part of..✨ 🪆 The Russian Doll Hiring Allegory 🪆 When new hires were appointed to lead an office in the Ogilvy & Mather chain, Ogilvy presented them with a Russian doll. Inside the smallest one was this message: "If each of us hires people who are smaller than we are, we shall become a company of dwarfs, but if each of us hires people who are bigger than we are, Ogilvy & Mather will become a company of giants." 🏆🚀 #OgilvyOnAdvertising

Mr. Ogilvy and DDB, both had something in common. Serious?🧠💊🛸- Now, here's the thing about this 'Revenue': Psychologically speaking, there's only emotion, and emotion is a medium that... Except Joy: If we feel our emotions, we realize they bring information that we need, and that they have no limit, but a 'spiritual nature': If you thrive to form the best possible relations, the best business will inherently come out of it, Right? 🧠💊🛸 - well, you may be about to Witness Harmony&Awakening (Incorporated ;)- if you don't feel mindfully, guess what) Well, what is this 'Revenue'? 'Ape?' Well, not seriously, but the most irritating thing in the world? Have to? Well, you can drive your reality, which brings about the word 'scarce' really vibes with boring for me, If you form your best possible relations, which means everyone is 'how amazing can this be'? There will be no problems, trust me - Or write me a DM/mail to consult on the issue: balint@spawoz.com Start feeling now? But also want "Fast"? #fortunedeloitteceosurvey #femaleleadership #youngleaders

Say what you want and you'll get it  Most of us don't know what we want and hence don't get it. But once we know .. it's game on 😃.  I love M & C Saatchi's new worldwide chiefs stance "life is "too complicated, for us, for clients, and for end customers", adding that "make things simple and you will cut through".I think it's gonna work and M&C Saatchi will be "back in the high life" just like Steve Winwood very very soon😃. Buoyed by Qassab'a missal "GET SHIT DONE - I wrote an article around it this morning - take a look and let me know what you think cheers paddy 😃Zaid Al Qassab, M&C Saatchi;s new worldwide chief, has a simple action orientated idea "just get F ng shit done!". It's an idea whose language may seem a bit offensive. However, the truth about us humans is we are all , without exception, lazy. So, whenever an idea is good (an idea is good when it asks us to perform an action, get off our butts), we find it offensive. I didn't like the idea when I first heard it - because I am intelligent, and therefore, by fundamental flaw, or design, I am lazy. But it grew on me and I realised I was becoming a victim of ANALYSIS PARALYSIS and needed an action orientated proposition such as "just get 'f' ng shit done" to move me to the next level! https://lnkd.in/gQTEbMJk

Breaking news! Ogilvy announces new global leadership for Ogilvy One and next-generation services for creating more valuable relationships by design. Moving forward, Ogilvy One will serve as the global brand for Ogilvy’s current and next-generation customer experience and relationship service offerings to clients (recently known as Ogilvy Experience). Kent Wertime, Global CEO of Ogilvy One: “Over the last decade, companies invested heavy in technology, but that alone is not the solution. In today’s hyper-commoditized world, brands need to design relationships that create differentiation and relevancy with their consumers. That’s where the exponential power of creativity plays a vital role. Ogilvy One is uniquely positioned to design valuable relationships for brands that are impactful, relevant, and enduring.”  #TeamOgilvy #BorderlessCreativity #CustomerExperience #RelationshipDesign Read the full article in Campaign UK, link in the comments.

Key takeaways from the keynote session by Kainaz Karmakar, Chief Creative Officer of Ogilvy India at the COMMUNICATION SUMMIT 2023: CREATIVITY IN THE AGE OF DISRUPTION in Association with The Daily Star. #CommunicationSummit #CreativityintheAgeofDisruption

𝗗𝗮𝘃𝗶𝗱 𝗢𝗴𝗶𝗹𝘃𝘆'𝘀 𝗲𝗻𝗱𝘂𝗿𝗶𝗻𝗴 𝗹𝗲𝗴𝗮𝗰𝘆... 1️⃣ 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗮𝗿𝗲 𝗻𝗼𝘁 𝘀𝘁𝘂𝗽𝗶𝗱. Please don't assume they are 2️⃣ 𝗕𝗲 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗮𝗻𝗱 𝘁𝗿𝘂𝘁𝗵𝗳𝘂𝗹, but remember to spin a captivating tale 3️⃣ 𝗧𝗵𝗲 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 is a cycle of trial, learning, and refinement; details make the difference. 4️⃣ 𝗖𝗮𝗽𝗶𝘁𝗮𝗹𝗶𝘇𝗲 𝗼𝗻 𝗰𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆; focus on satisfying this powerful emotion. Lastly, au contraire of what Ogilvy believed: 5️⃣ To build thriving communities, brands must evolve 𝗶𝗻𝘁𝗼 𝗲𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗲𝗿𝘀. Entertainment isn't trivial; it's a potent tool for engagement. Does anyone else have another lesson from Ogilvy's playbook to share? What other lessons from Ogilvy's playbook do you swear by? #branddevelopment #branding #marketing