Digital Marketer | SEO Executive| Digital Marketer| Inbound & Outbound Marketing | Social Media Marketing | Email Marketing | Product Marketing | 6+Years of Experience in Content Writing and Digital Marketing.
Ogilvy and LinkedIn Collective, Darla Price Ma'am's participation at Cannes Lions alongside other industry leaders underscores a pivotal discussion on navigating today's talent challenges. Her insights at the LinkedIn Collective session shed light on strategic approaches for organizations aiming to thrive amidst unprecedented times. As we reflect on her contributions, it's evident that adapting to evolving landscapes of talent acquisition and retention is crucial for sustained success. This session serves as a beacon of inspiration for professionals seeking innovative ways to harness talent effectively. For anyone interested in the future of workforce dynamics, Darla Price Ma'am's session provides valuable takeaways on resilience and strategic foresight in today's competitive business environment.
🎤 UC Voices is back 🎤
And we’re delighted that our first interviewee of this series is change pro Jamila Lecky, Chartered MCIPD.
Jamila is the powerhouse behind change and transformation efforts at GroupM and previously worked at engineering giant Mott MacDonald. We sat down to speak about the vital role of leaders in driving transformation, the importance of employee voice and her advice for anyone seeking to pivot their careers.
Check out the interview in the comments.
#UCVoices#ChangeAndTransformation#EmployeeVoice
There is SO So much I LOVE about this! A few Authentic leaders/colleagues I definitely can nominate…how about you?
It’s a lesson we try and instill in our kids. A vision most parents likely have.
Love the shift into the vision “to be” in business too! Have you ever sensed someone wasn't being authentic?
The same rings true in leading our teams. The key to having a team that has your back is to keep it real, every step of the way. I firmly believe that my team stands by me because I lead with authenticity. What they see is what they get!
I'm not afraid to show vulnerability, admit when I don't have all the answers, or own up to my mistakes.
Leading with authenticity means being transparent about what's happening or not. When you lead authentically, your team knows they can trust you = Strong/Trusting relationships.
I can not wait to read about some of the nominated winners b Authentic inc hopefully posts to hopefully inspire others!
💫
#BeAuthentic#BeYou
We have a BIG vision, but each year we're simply taking baby steps to get there.
👓 One day, all companies will have an Authenticity Index, so you know how authentic the culture is when you're deciding to work for, or do business with, them. 👓
To kick this vision off, we established National Authenticity Day in 2021. To honor this day, we also started the annual Authenticity Awards, where we encourage people to stop their meetings and email for a hot second and give back to the authentic people and companies who inspire them.
This year I'm excited to announce our next baby step -- actual award judges (yes, it might have simply been me and my team doing this before 😊)
And, it only took me a hot second to put together a dream team wish list with some of the most authentic leaders I know.
I'm excited to announce our inaugural Authenticity Awards judges:
⭐ Britton Bloch (she/her), VP of Talent Acquisition & Recruiting at Navy Federal Credit Union
⭐ Bruce Wallace (he/him), Chief People Officer at Newman's Own, Inc.
⭐ Maritza Gé, PM., MEP., Sr. Executive Assistant to the CEO at ATS Corporation
⭐ Julie Ann Alvarado-Dubek, Chief HR Officer at Banner Health
I encourage you to follow and be inspired by them. I also highly encourage you to take 5 min out of your day (schedule it!) and nominate someone for an award.
Nominations will be open until July 26th and can be done here --> https://lnkd.in/e5zV42mM#nationalauthenticityday#2024authenticityawards#authenticity#awards
Wow! Well this will make a fascinating Employer Brand case study and a valuable reminder that your EB is what people say it is...
McKinsey & Company being roasted by John Oliver with his take on their 'truthful recruitment video.'
Is all publicity good publicity when it comes to employer branding? Let's find out.
With Oliver's millions of viewers + social media shares, this is going to get huge traction whilst being the opposite of what the firm presumably want to portray to candidates.
Curious to see what the EB and recruitment teams do with this. Witty comeback? Ride it out? Lean into it?
My advice would be to tackle perceptions head on, tell the truth, own mistakes from the past and explain what you are doing about it...
What's your prediction? Love to hear...
https://lnkd.in/gRbsC-dY#mckinsey#employerbranding#johnoliver#recruitment#recruitmentmarketing#pr
What training do the next generation of international media strategists need?
Great session with World Media Group and it's Future Leaders programme yesterday, identifying training needs across the industry.... Fascinating to hear first-hand the challenges they face (including a surprising lack of in-person networking opportunities). Looking forward to working together to fix some of these challenges!
What do you think are the essential skills international agency and media owner folk need in their toolkit?
I had the pleasure of attending our #women-in-japac panel discussion this week and get career insights from some of our senior leaders @HubSpot with lots of actionable takeaways.
🌟A favourite nugget from the session: "You can't outsource your brand to your manager". It's tempting to think that good work alone will build our professional identity, or that our managers can solely champion our value. You need to actively manage your brand, be specific with your approach and consider how you show up each day 💯
I am beyond excited to have Zoe Mitchell join us as Chief Growth Officer.
This announcement has been a long time in the making. In fact, our search for a Chief Growth Officer was a 12 month process.
Myself & Motez Touqmatchi are 2 of the fussiest most particular founders you are ever likely to meet. It is fair to say this process shined a light on those personality traits. It was too important a hire to get wrong.
As a business we are doubling in size YOY both in terms of income & headcount. Our network of offices has expanded from London to Miami & Dubai and each year our client roster grows to include some of the worlds most iconic brands. With all that growth, why hire a Chief Growth Officer?
Well, this is a proactive rather than a reactive hire. It is about elevating what we already have and taking growth even more seriously.
The creator economy continues to explode & each year specialist influencer agencies have a more pronounced seat at the table. However, whilst the services we are offering are relatively new & novel, the way in which budget decisions are being made are not.
With that in mind, we wanted a CGO that understood how to appease & converse with the biggest ad-spenders in the world. Somebody that can provide a holistic POV on how budgets are being carved up and use that knowledge to make a passionate case for influencer marketing.
In Zoe, we have found that person - with over a decade of experience in institutions of all shapes and sizes, from Vayner Media to Wieden & Kennedy and Wunderman Thompson.
But this isn’t just about growth - 99% of the time my decisions are driven by my instincts on the human-being.
After spending 10 minutes with Zoe, I knew she was the perfect cultural fit.
Ambition balanced with humour & realism - we want to keep building something amazing but we also recognise we are helping to sell lipstick, not solving world peace. This cultural mindset keeps us grounded; we celebrate the wins, but we don’t deep the losses.
The growth wheels are fully in motion for next year & I cannot wait to see where we take things. Welcome to the team Zoe Mitchell!!
#influencermarketing#creatoreconomy#growthmarketing
We’re thrilled to announce that Zoe Mitchell has joined the Buttermilk team as our Chief Growth Officer!
Zoe’s arrival marks a huge chapter for us, bringing unrivalled experience from some of the top global agencies, we're excited to have her new business know-how in the building.
She will oversee agency efforts across New Business, Marketing, PR and Social functions, enabling us to take an even-more confident step into our next chapter of growth.
Sitting amongst our senior leaders, Zoe will be an integral addition to Buttermilk, inspiring, educating and empowering our wider team members with her exuberant energy and unmatched passion for success.
You can read more in this week's Campaign Magazine UK here https://lnkd.in/eD9e-j8e and of course, get in touch if you'd like to speak to Zoe or any member of the team 💛
#influencermarketing#moversandshakers#agencygrowth
Integrating "general" purpose technologies with the situated practices, established systems of values, and shared understandings that define organizations. This is one of the key challenges of #AI#implementation. Several tensions emerge in this process, making the impact assessment of such technologies much more complex than commonly believed.
With Nathan Perrott, Daniel Pfeiffer, and Steven Ehrlich, we explored some of these issues. I'm grateful to Radancy Europe for inviting me to join this panel at the Talent Acquisition Leaders Day. The interaction between research and practice is fundamental to generating new ideas to navigate these challenges 🚀
Ever found yourself in a situation where things didn't go as planned, especially when you're in the spotlight?
When you're front and center, whether it's a speaking event, a meeting, or an interview, your ultimate success is more about how you adapt to adversity and less about being perfect. It's how you navigate those challenges that defines your impact. Here's how to turn unexpected moments into opportunities for impact.
🔑 Embrace the Unexpected: Life's curveballs can be gifts in disguise. They offer a chance to create something even more memorable.
🔑 Leverage the Power of Community: Your audience isn't just there to watch; they can be part of the solution. Tap into that collective strength.
🔑 Stay Committed to Your Vision: When you're clear about your goals, minor setbacks become mere bumps on the road, not roadblocks.
🔑 Adapt and Overcome: Resilience and ingenuity are your secret weapons. Use them to navigate any situation.
You’re more resilient than you think and your voice needs to be heard!
If you’d like to join the Fearless Female Leader community and receive more tools and strategies to help you to be even more confident and influential, join us at www.sherylkline.com
We are on a mission to empower 10,000 female leaders and emerging leaders in 2024, and we truly hope you’ll partner with us for this mission. #FFL10k
Check out The Path https://lnkd.in/edxN9Z-z for career reflections and advice from top Insights & Analytics leaders, across a variety of industries. What does it take to become the Global VP, Foresight & Predictive Analytics for Estee Lauder Companies? Take a look at Kalindi Mehta’s international career path for inspiration. Register to receive new interviews in 2024! #thepathtoinsights
Check out The Path https://lnkd.in/ea9j5bFr for career reflections and advice from top Insights & Analytics leaders, across a variety of industries. What does it take to become the Global VP, Foresight & Predictive Analytics for Estee Lauder Companies? Take a look at Kalindi Mehta’s international career path for inspiration. Register to receive new interviews in 2024! #thepathtoinsights
Digital Marketer | SEO Executive| Digital Marketer| Inbound & Outbound Marketing | Social Media Marketing | Email Marketing | Product Marketing | 6+Years of Experience in Content Writing and Digital Marketing.
2wOgilvy and LinkedIn Collective, Darla Price Ma'am's participation at Cannes Lions alongside other industry leaders underscores a pivotal discussion on navigating today's talent challenges. Her insights at the LinkedIn Collective session shed light on strategic approaches for organizations aiming to thrive amidst unprecedented times. As we reflect on her contributions, it's evident that adapting to evolving landscapes of talent acquisition and retention is crucial for sustained success. This session serves as a beacon of inspiration for professionals seeking innovative ways to harness talent effectively. For anyone interested in the future of workforce dynamics, Darla Price Ma'am's session provides valuable takeaways on resilience and strategic foresight in today's competitive business environment.