As #AI reshapes the marketing landscape, what role remains for human creativity? Our Global CEO Devika Bulchandani joins CNBC's expert panel at Aspen Ideas to explore this pivotal question. Don't miss the insightful discussion! https://okt.to/JOc9nM
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It turns out that consumers worldwide are more attuned to #ArtificialIntelligence than businesses thought. From enthusiastic adoption in Asia and emerging markets to a more cautious approach in Europe and North America, the global perspective on AI is varied and insightful. BCG’s Global Consumer Sentiment survey on GenAI reveals not just how much the public knows about AI, but also their hopes and concerns about its impact on society. It’s a call for leaders to align with public sentiment and explore the opportunities that come along with it. Read more in our full report: https://lnkd.in/e-h_gt6Y
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It turns out that consumers worldwide are more attuned to #ArtificialIntelligence than businesses thought. From enthusiastic adoption in Asia and emerging markets to a more cautious approach in Europe and North America, the global perspective on AI is varied and insightful. BCG’s Global Consumer Sentiment survey on GenAI reveals not just how much the public knows about AI, but also their hopes and concerns about its impact on society. It’s a call for leaders to align with public sentiment and explore the opportunities that come along with it. Read more in our full report: https://lnkd.in/gDtsmhK8
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Drawing from the upcoming WE Communications #WEBrandsinMotion report, Rebecca Wilson (GAICD) notes that #AI is accelerating in every category and brands need to confront that reality now — even if they don’t have all the answers yet. #PRAXIS10
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2024 is shaping up as another exciting year of change and impact for the Australian Public Service. In this post, we identify the top trends and factors for APS leaders to be mindful of in setting priorities this year. #aps #digital #reform #regulation #servicedelivery #ai #TerraceServices
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Digital communications is constantly evolving and new trends are always around the corner. 2023 proved that not all trends will stay hot for long (sorry, Threads), but we expect to see several stick around and grow in 2024. Check out which digital trends we think will shape the year ahead:
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📎 In this edition of Reticula End of the Week Reading, we look at Accenture's research report: “Reinventing the Consumer Goods Value Chain”. For more details, you can access the full article here: https://lnkd.in/daFUxmMN #report #insights #consumer #ai #network #expert #change #reinvention
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Problem solver | Out-of-the-box thinker | Technology enthusiast | Configure-Price-Quote specialist | Coach
Thrilled to announce PROS is sponsoring the Pricing Strategy Summit in LA! Join us from September 19-21 as we connect with customers, prospects, and industry leaders. The summit is a unique hub for pricing, revenue management, and digital transformation. Don't miss the opportunity to gain insights into pricing innovations and transformations through impactful keynotes and focused streams. Meet us there ➡️ http://ms.spr.ly/60449pkdE #PricingStrategySummit #AI #PricingStrategy
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Thrilled to announce PROS is sponsoring the Pricing Strategy Summit in LA! Join us from September 19-21 as we connect with customers, prospects, and industry leaders. The summit is a unique hub for pricing, revenue management, and digital transformation. Don't miss the opportunity to gain insights into pricing innovations and transformations through impactful keynotes and focused streams. Meet us there ➡️ http://ms.spr.ly/60439zYc1 #PricingStrategySummit #AI #PricingStrategy
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Dataminr commissioned Economist Impact to examine the nexus of business value and resilience across people, assets and brands via a survey of 600 business executives from leading enterprises across Asia, Europe and North America. Read the press release and download the full report: http://ow.ly/UvWl104N7Mi #AI #dataprotection #resilience
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Digital Marketer | SEO Executive| Digital Marketer| Inbound & Outbound Marketing | Social Media Marketing | Email Marketing | Product Marketing | 6+Years of Experience in Content Writing and Digital Marketing.
2wOgilvy, Devika Bulchandani Ma'am's discussion on CNBC at Aspen Ideas brings to light a crucial question: amidst #ai's transformative impact on marketing, what remains for human creativity? Her insights highlight not just the evolution of technology, but the enduring value of human ingenuity in crafting compelling narratives and emotional connections. In today's digital age, where algorithms optimize and predict, her message resonates deeply—creativity isn't just about innovation; it's about empathy and understanding. It's a reminder that while AI enhances efficiency, the soul of marketing lies in our ability to inspire, provoke, and resonate on a human level. Don't miss this insightful exploration into the future of storytelling and brand building.