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Love so much about this Ann Handley list of "What's in and What's Out" for 2024! Collaborations, People, Connections vs Silos, Segments, Transaction based. Relatable Brand Voice, Authentic Experiences, Showing not Telling, Long-term Brand and Kindness.....What's not to like?! This works for every aspect of branding-corporate, employer, personal- that will drive revenue. Slow thoughtful intentional strategy and fast execution beats speedy activity/transactions every time in reaching your growth goals. Want to know how to retain your talent and clients this year while getting traction with some prospects? Here's the human centric list reminding you to put the "people" first in all your interactions. #2024trends #whatsin #contentmarketing #digitalmarketing #ai #kindness #peoplefirst #brandstrategy #authenticity #relatable #storytelling #connections

Love this list from the one and only Ann Handley. ❤️ And speaking of lists ... if you're starting a book list 📚 for 2024, her book, 𝘌𝘷𝘦𝘳𝘺𝘣𝘰𝘥𝘺 𝘞𝘳𝘪𝘵𝘦𝘴, is a must read. Add it to your book list and read it asap. You won't be sorry! #2024trends #marketingstrategy

See Ann Handley list with Collaboration and Connection at the top. What are your new ideas for collaboration and connection with your community?

Timing is everything when it comes to love and avocados.

Nuanced thinking, relatable branding + experiences, and strategies that focus on long-term growth over quick-turn gimmicks are what content marketers are focused on this year. #contentmarketing #emailmarketing #marketing

A highly undervalued Email angle in 2024 is leverageing the From Name. Once the domain is verified (in most ESPs) the From Name can be edited and leveraged to capture more opens / get the point across in a competitive inbox environment. From Name: ❌Company Name ✅ Tied to Subject Matter of the campaigns More 2024 in-trends by Ann Handley below.

My brilliant friend Ann says influencers are OUT in 2024, and creators are IN. Further, Ad Age reports that marketers are tired of paying influencers just to create content, regardless of how it performs. Instead, they are looking to affiliate programs to better measure influencer marketing’s impact while cutting costs. Not to mention, AI can do much of the content creation these days (you still need good marketing/PR teams to execute a delivery strategy). It's going to be an interesting year! What are your thoughts on using influencers in 2024? http://bit.ly/3HcPCzT #influencermarketing #influencers #marketing #cmo

Authentic expert, if you need a reason, reminder, or motivation to (keep on) serving your audience, this is it! Ann Handley is speaking about content marketing in general here. But just look at how many of the points in her IN list apply to how people like us prefer, nay, BELIEVE we should show up: Connection Collaboration People Authentic experiences Relatable voice Long-term Nuanced thinking Kind Even the formats, such as LinkedIn and newsletters, are those best suited to thought leadership. 2024 is your year! Don't hold back!

Quite a list. Two of these jump out at me: the unique "OWBR" KPI (love it!) and Threads (we'll see! 🙃 )

Love this! Especially "Authentic Experiences." Everyone worried about their SEO should take this to heart. The "Helpful Content Update" by Google is called that for a reason. The new "E" in E-E-A-T is Experience, but it should be "PE" for "Personal Experience." That's what people will be looking for on an AI-enabled web, and that's what Google will reward. I also love "Prompt Literacy." We need to double down on critical thinking so that people are equipped to "ask the right questions." #IRobot #AIOptimist