Murgado Automotive Group’s Post

Did you know that the sleek luxury car brand **Lamborghini** was born out of a tractor company? Ferruccio Lamborghini began manufacturing tractors in post-war Italy, but it was a slight from Enzo Ferrari that shifted gears towards high-end sports cars. The story goes that Ferruccio, a Ferrari owner, suggested some improvements to Enzo Ferrari, to which Ferrari responded dismissively. This brush-off fueled Ferruccio's determination to create a superior sports car - resulting in the iconic Lamborghini we know today. Rather than accepting the cold shoulder from a competitor, Lamborghini saw it as an opportunity to innovate. The slight became the catalyst for creating a global luxury brand renowned for its design and performance. #LamborghiniLegend #BusinessResilience #EntrepreneurialSpirit

Comparing Lamborghini and Ferrari - A Race Through the Years 🏎️💨 As we look back over the past two decades, it's fascinating to see the sales trajectories of two of the most iconic automotive brands: Lamborghini and Ferrari. From 1999 to 2023, both companies have shown remarkable growth and resilience, but their journeys have been distinct. Here are some highlights: 🔹 Lamborghini started with modest sales in 1999, delivering just 265 units. However, their sales surged significantly over the years, reaching over 10,000 units by 2023. This impressive growth reflects their expanding model lineup and increasing popularity in the luxury sports car market. 🔹 Ferrari, on the other hand, had a stronger starting point with 3,775 units sold in 1999. Ferrari's consistent innovation and strong brand loyalty have seen their sales climb steadily, surpassing 13,600 units by 2023. Their ability to blend cutting-edge technology with timeless design continues to captivate enthusiasts worldwide. 📈 Key Milestones: In 2004, Lamborghini made a significant leap, increasing sales from 424 units in 2002 to 1,305 units. Ferrari consistently sold over 7,000 units annually from 2012 onwards, showcasing their sustained market strength. Both brands experienced remarkable spikes in recent years, with Lamborghini achieving a record 10,112 units in 2023, while Ferrari hit 13,663 units. The comparison between these two brands highlights not just the competitive nature of the luxury sports car market but also the distinct strategies that have fueled their growth. Lamborghini's aggressive expansion and Ferrari's steady innovation and brand prestige have both paid off, driving them to new heights. #Lamborghini #Ferrari #LuxuryCars #data #MarketTrends #AnalyticsArts

To get a new Ferrari, the waitlist is 3 years & having $250,000+ alone is not going to get you on the list. Let's break it down and understand what gives this brand such extraordonary power In 2015, during Ferrari's IPO Roadshow, the then CEO Sergio Marchionne urged investors to see the brand not just as an automobile manufacturer, but a luxury brand. This was met with skepticism. Fast forward to today, Ferrari has astoundingly compounded its shares by 26% annually. What's the secret? It's all about understanding their unique business model and rich history. Enzo Ferrari, the creator of the first Ferrari-branded car in 1947, had a single goal: to construct a victorious race car. And he did. A landmark win in the 1949 24-Hour Le Mans catalyzed the Ferrari brand. The world's wealthiest began yearning for their own Ferraris. Despite the growing demand, Enzo ensured a limited supply, heightening the allure. Enzo's famous words, Ferrari will always deliver one car less than market demand, encapsulates the brand's philosophy to date. And today? Owning a Ferrari is regarded as a privilege, not a mere transaction. The waiting list to purchase a new Ferrari stretches to three years. Even joining this waitlist requires proof of previous ownership. This exclusivity has allowed Ferrari to consistently raise its prices and boost its operating margins from 15.6% to 26.5% over the past decade. Their enterprise value to EBIT ratio now stands at a remarkable 40x. Isn't it time we reconsider how we perceive Ferrari? We should see it as more than just a car company. It's a luxury brand with a business model that has proven to be uniquely successful.

Top business performance from Ferrari! 🇮🇹 📈 FEYDIN Management Consulting announce that Ferrari, the iconic luxury sports car manufacturer, has capped off an exceptional year. The company reported a record net profit of 1.26 billion euros ($1.36 billion) for 2023, including 294 million euros ($317.9 million) in the fourth quarter. Key Highlights: ✨ Annual adjusted EBIT of 1.62 billion euros ($1.75 billion) - a new record. ✨ Revenue increased by 17% to 5.97 billion euros ($6.46 billion) for 2023. ✨ Q4 revenue saw an 11% boost from the previous year. ✨ 2024 forecasts predict revenue exceeding 6.4 billion euros ($6.9 billion) and CEO Benedetto Vigna expressed confidence in the future, citing the outstanding 2023 results, ambitious 2024 projections, and a robust order book. Ferrari's vehicle shipments increased by 3% in 2023 to 13,663 units, including 3,245 units in Q4. The arrival of Lewis Hamilton in the F1 team will increase the communication impact of the Italian brand. Exciting Times Ahead! #Ferrari #Feydin #performance #AutomotiveIndustry #BusinessPerformance #2024Outlook

📈 2 stable Bugatti investments over the past 10 years! - Type 40 - Veyron (Excluding special editions) Sales data in our platform shows that both models have been a stable investment over the past 10 years. The Veyron market is slowly increasing in volume and value while the type 40 market is even more stable. #cars #bugatti #classiccars

The #Lamborghini brand surges to the top of our #luxury brand index in the UK, in Q4, 2023. How do we value the luxury brands? We stick to hard commercial facts - market prices, market residual values, market sales rates, market holding times and dealer partner performance metrics (e.g. how well they price versus market benchmarks, how fast they turn their used car stock and 20 other things). In Q3, #Bentley was on top in the UK, the leader in sales rates with strong average pricing and strong dealer partners - home market advantage. Residuals were their main achilles heel. In Q4, Lamborghini surged ahead of Bentley - higher average prices, combined with much higher sales rates made the difference. It helps that Lamborghini was the only brand to improve residual values in Q4 and maintains similarly strong dealer partners. #Rolls-Royce placed 5th. The highest average prices are not enough to overcome low sales rates. What counts for us is revenue per day. Lower residuals than Ferrari and Lamborghini dont help, nor does a slighter less effective dealer network. Lamborghini and Bentley report earnings as a part of the Volkswagen Group and the UK market is a medium sized contributor to global profitability. Aston Martin and Ferrari, the other index members, report earnings independently and will be in focus in the coming weeks.

TAKE FEEDBACKS HUMBLY.. The story of Lamborghini's inception is an interesting one that involves a feud between Ferruccio Lamborghini and Enzo Ferrari. Ferruccio Lamborghini was an Italian entrepreneur who initially established himself as a successful tractor manufacturer with his company Lamborghini Trattori. Lamborghini, being a sports car enthusiast, owned several high-performance vehicles, including Ferraris. The legend goes that Lamborghini approached Enzo Ferrari with concerns and suggestions about the clutch in his Ferrari. According to the story, Ferrari dismissed Lamborghini, suggesting that he stick to building tractors and leave sports cars to those who understood them better. This apparent slight motivated Lamborghini to prove Ferrari wrong and enter the sports car business. In 1963, Ferruccio Lamborghini founded Automobili Lamborghini S.p.A. in Sant'Agata Bolognese, Italy. The company's first production car, the Lamborghini 350 GT, was introduced in 1964. Lamborghini quickly gained a reputation for producing high-performance, luxurious sports cars that rivaled Ferrari in terms of speed and style. Long affecting its market share. #ferrari #lamborghini #automotive #industry

The very first 1963 Lamborghini 350 GTV, a two-seater coupe with a V12 engine, marked the beginning of a legendary legacy in the automotive industry. Founded in May 1963 by renowned tractor builder Ferruccio Lamborghini in Sant'Agata Bolognese, Italy, Automobili Lamborghini made its grand entrance with this groundbreaking model. Born in 1916 in Renazzo, Italy, Ferruccio Lamborghini, the visionary behind one of the original supercar companies, revolutionized the world of automotive engineering. Frustrated by the constant breakdowns of his Ferrari, Lamborghini made the bold decision to shift from crafting tractors to crafting performance supercars, giving birth to iconic masterpieces like the Aventador and Muria. The rivalry between Lamborghini and Ferrari has become the stuff of legends, with Lamborghini's relentless pursuit of excellence leading to the creation of some of the most recognizable and revered cars on the planet. Ferruccio's commitment to innovation and quality has left an indelible mark on the automotive industry, cementing Lamborghini's position as a true powerhouse in the world of luxury sports cars. #NEWYORKAUTOMUSEUM #NYAM