KIND’s Post

Dark or light? At McSorley's bar in NYC, you get two drink choices - dark or light beer. This simplicity is a lesson in the power of limited options. The Paradox of Choice In a world where consumers are bombarded with endless options, decision-making can become overwhelming. Barry Schwartz's concept of the "Paradox of Choice" highlights this well - more choices don't always mean happier customers, it sometimes leads to decision paralysis. Takeaway In your next product strategy meeting, consider the McSorley's approach. Ask yourself: Are we simplifying the customer's decision-making process or complicating it? Sometimes, less is more.

It is not what we want to say, rather what our customers want and need to hear and, more importantly, see in action. High growth organizations know this and invest in brand and public relations experts who help them keep fingers in the pulse of the client experience. Knowing your customers needs has never been more important. Make sure you are investing in the right team that has your back and sometimes that means telling you “ No, let’s try this instead.” You’ll be glad you did. Great piece from Inc. Magazine and Jeff Haden. 👇 #brand #customersfirst #brandreputation #publicrelations #clientexperience

🚀 Inspired by a fascinating video by Gary Vaynerchuk, interviewing Jon Taffer, "Tactical Advice for Every Restaurant" 🎥, I couldn't help but draw parallels to our world at Harper + Scott. The conversation delved into the critical importance of the 'Rule of Three' in cultivating customer loyalty 🤝. In the restaurant industry, the mantra is clear: if you can get a guest to come back three times, they're likely to become a regular. At Harper+Scott, we embrace a similar philosophy for our branded merchandise business. It's not about the size of the first few orders; it's about clients experiencing the Harper+Scott difference. 🌟 Our approach? Focus on creating memorable first interactions 🎨, reinforce positive experiences with every project 🔁, and deepen relationships by consistently delivering innovation and personal touch ✨. We're committed to showcasing our creativity and reliability from the get-go, ensuring each client sees the value we add beyond just the products. This mindset isn't about chasing quick profits; it's about building long-term partnerships. We believe passionately that if we can collaborate with a client three times, we're set for a lasting relationship. It's the essence of the Harper+Scott promise: to not just meet expectations but to exceed them, every single time. 🚀 Let's make magic happen together! #HarperScottDifference #Branding #CustomerLoyalty #BusinessPhilosophy #influencermailers #promotionalproducts #brandedmerch #merch

Thank you, Mary K. Pratt for including me in this great feature. Read below to see how IT leaders are helping their enterprises to drive top-line revenue!

Morning Brew had some interesting articles today. The first highlighted a handful of people debating the value of DEI initiatives. The second is about a corporation that has increased its revenue 10x in the past 4 years by leveraging an untapped market demographic. Today the company witnessed customers lining up to purchase its newly released products and selling out in minutes. Coincidence? - Not A Chance. In my opinion, this is the value of DEI initiatives. Having different perspectives at the table broadens a company's reach and deepens its value to the consumer. https://lnkd.in/ghN7bmdH

What can a McDonald's thickshake teach us about customer-focused innovation? 🥤 Years ago, McDonald's embarked on a quest to boost the sales of their low-cost, high-margin thickshakes. They invested in new machines and launched a marketing campaign, but there was no increase in thickshake sales. Perplexed, McDonald's sought the guidance of Harvard innovation guru Clayton Christensen, not content to crunch numbers, he took a customer focused approach. Christensen's team went to McDonalds stores in the north east US to observe customers. On day 1, they observed three interesting things. Observation 1: Half of the daily Thickshake sales happened by 8:30 AM. Observation 2: Men overwhelmingly dominated these purchases. Observation 3: Thickshakes were the solitary item these customers bought. Day 2 brought enlightening interviews with these early morning customers, revealing insights that even McDonald's management didn't fathom: 🚗 They were commuters with 25-40 minute drives to work. 🍳 Breakfast wasn't on their agenda, but a 'tide-over' until their mid-morning break was. 🚗 Easy consumption on-the-go was a must. ⏳ Slow enjoyment was key; it provided companionship and couldn't be gobbled down like a banana. McDonald's had been oblivious to this customer persona, but armed with this newfound knowledge, they pivoted their marketing strategy. The result? A jaw-dropping 700% surge in thickshake sales. The takeaway? True innovation often begins with truly understanding your customers—their unspoken needs, routines, and desires. Christensen's approach is a testament to the power of customer-focused innovation, where insights can lead to transformative success. 🚀💡 #CustomerInsights #InnovationSuccess #KnowYourCustomer See the video link in the comments to hear Christensen talk about this interesting case.

Happy Tuesday! What are you doing today to be better than you were yesterday? I have a busy week at work and for my wine & coffee business! People tell me this a lot… ‘I’m just too busy to…’ The truth is: it is all a mindset that we have come to believe! Schedule what is important and the important gets done! If you love wine and/or coffee and think you are too busy then I want to talk to you! Those are the people that get 💩 done! #Goyourownway #retail #lossprevention #assetprotection #operations #investigations #sales

🌟 Dunkin's Super Bowl triumph isn't just a win for coffee lovers; it's a blueprint for marketers everywhere. In this post, R.K. Brooks discusses how strategic celebrity partnerships and cultural integration can elevate your brand to Super Bowl levels of success. 👉 https://buff.ly/42WZV5s #MarketingStrategy #SuperBowl #DunkinSuccess

🚀 Exciting news from Wendy’s! 🚀 With Kirk Tanner leading the charge as CEO, Wendy's ’s is unveiling a dynamic three-part strategy aimed at driving profitable growth in both the short and long term. Here's what's making waves: 📈 #StrongSameStoreSales: Despite some challenges, Wendy’s is revving up sales through strategic moves in breakfast, value offerings, and digital initiatives. With a laser focus on customer satisfaction, Wendy’s saw a 0.6% increase in U.S. comps in Q1, signaling a promising start to their growth journey. 🌅 #BreakfastBoost: Investing $55 million in breakfast advertising, Wendy’s is seeing impressive returns, with high-single-digit growth in domestic breakfast sales. Their breakfast burrito and Cinnabon Pull-Apart offerings, along with the 2 for $3 Biggie Bundle, are captivating morning diners and setting the stage for continued success. 📲 #DigitalDominance: Wendy’s isn’t just serving up great food—they’re delivering exceptional digital experiences too. With a $15 million investment in mobile and loyalty capabilities, Wendy’s is witnessing a surge in digital sales and engagement. Their robust rewards program and user-friendly app are winning over customers and driving sales to new heights. 🌍 #GlobalGrowth: Wendy’s isn’t stopping at home—they’re expanding their footprint worldwide. With ambitious plans for net unit growth and a focus on international markets like the U.K., Wendy’s is poised for global domination. Franchisees are eager to jump on board, drawn by Wendy’s attractive development programs and promising returns. 🔗 Curious how Facteus insights can supercharge your growth strategy? 🚀 Check out our site to learn how real-time #consumerdata can drive profits and propel your business to new heights: https://www.facteus.com Yum! Brands Restaurant Brands International Inspire Chick-fil-A Corporate Support Center Chipotle Mexican Grill #Wendys #BusinessGrowth #ConsumerInsights #Facteus #DataDrivenDecisionMaking #CustomerInsights #Marketing #QSR

Thank you Danny Celoni for a high energy preso at The Drinks Association brekkie this morning! Lots of talking points, of which several stood out… 👉 liquor has great heritage and emotional connection - these will be powerful levers for growth in the coming months 👉 bottleshops and bars are at the heart of communities so talking more to the occasion makes very good sense 👉 costs up, frequency down - times are tough all round right now, and it means BAU won’t cut it in the next 18 months… 👉 Gen Z is hard to recruit…no surprises there, and I can tell you exactly why younger shoppers aren’t excited, category-by-category…(ask me 😉) 👉 delighting consumers with genuine innovation is the way forward…. …and here’s my build on that one… ⭐️ delighting consumers doesn’t stop when they walk in the store. If you don’t delight them when they’re shoppers, you might not get the chance to impress them as consumers!! I’m not CEO of a big business and I don’t claim to know all the tough decisions people in those seats have to make. What I know is retailers and suppliers could be collaborating smarter and putting the shopper at the heart of more conversations, to create more consumers and grow existing baskets. Together, we can put more fizz back in the off-prem in 2025…! (p.s. well done Georgia Lennon and team for the last-minute pivot on location👍) Mia Lloyd John Barakat GAICD James Marinelli Andrew Pearce Lou Henville Glen Scarlett Michael Bornholdt Tim Carroll Agnieszka Pfeiffer Anthony Ghosn Nate Delmenico David Stevenson Julien Marteau ✦ Marketing and Business Leader #shoppercentric #liquor #growthplan #collaboration