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Our friend over at ApplicantPro is dropping some wisdom on the world!

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CEO @ ApplicantPro | Hiring Experts w/ Software & Service | We help companies find talent for their open roles with a focus on quality, speed, and a little bit of magic.

“I just don’t think people are applying for these kinds of jobs. This generation doesn’t want to work!” I heard this from a frustrated client recently and the first thing I did was open her job ad. The ad looked solid. Next I looked at their statuses. It wasn’t that people weren’t applying, it was that people weren’t seeing it! Indeed and other job boards have secret and complex algorithms that prioritize and give visibility to jobs that fit their criteria. Along with inclusion of salary and recency, we are seeing a push for what they call disposition data. In other words, the status of the candidate in the hiring process and communicating this to candidates. We see all over our feeds and hear from job seekers that ghosting is a big problem for both candidates and employers alike. I believe that Indeed, in particular, is looking to help this challenge by prioritizing responsive employers and giving preference to jobs and employers that are actively communicating with applicants - and proving it through their status updates. We have a weekly call with Indeed, a very cool benefit of being one of their platinum partners, and the past several meetings have focused on quality disposition data coming back and forth between them and the ATS. The integration is built to facilitate this handshake. But it is only as good as the consistency of the hiring manager updating those statuses. So, do yourself a favor. Disposition your candidates and do it at every applicant interaction. If you decide you aren’t going to move them forward to the next stage, update their status to “Not Selected’. If you screen them and love them, change their status to ‘Top - Schedule Interview.’ Then ‘Interview Scheduled’. Then ‘Interview Complete’…you get the point. If your ATS is connected to the job boards, they will receive this data and it will be a signal to them that you are a responsive employer. Job boards will reward this behavior with more visibility. More people will then see and click on your ad. More positive signals will be sent to the job board. Then more visibility. Do yourself and your job seekers a favor, update your statuses and communicate with your candidates - consistently. It matters to them, can help your employer brand and can also get you more job board visibility, leading to more clicks and application starts.

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Heidi Barnett

CEO @ ApplicantPro | Hiring Experts w/ Software & Service | We help companies find talent for their open roles with a focus on quality, speed, and a little bit of magic.

4mo

Thanks for the share! We are definitely seeing the importance of disposition showing up in our conversations. And I think everyone appreciated knowing where they are in the hiring process…

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