HARIBO of America, Inc.’s Post

☂️ Apparently, we still need umbrellas… what is this weather?! Really nice job with brandformula - thank you for asking LBP to put some sunshine into the rain. If you need branded biscuits, we can help. Umbrella’s, less so. 😜 #brandbiscuits #brandedbiscuits #corporatemailouts #corporateidentity #corporategifts #corporategifting

How can proper #hygiene impact the safety of your #Halloween #confectionery? Confectionery items often contain high #sugar levels, which can be a happy playground for #bacteria. In a sector where safety is paramount, FreshCheck provides the assurance you need to produce confectionery that's as safe as it is #delicious. Read more here: https://lnkd.in/dVJmF37Z

Did you know there used to be Cadbury Screme Eggs? 🍫 + 🥚 = 😱 First available in the UK in 2010, the Screme Egg appeared in the US a few years later. Marketing genius! Or so it seemed. The Creme Egg—released every year around Easter—was a massive hit, partially due to its limited nature. So why develop a Halloween version? Yellow becomes green, the easy rhyming in the name, still limited (although now available twice a year). Seemed like it should work. And it did. Briefly. Until it didn’t. It’s been gone for a few years now. Longer in the UK. And, you know what? I didn’t even notice. Despite being a massive Creme Egg fan, I didn’t know the Screme Egg had been discontinued. My initial “WAIT! TWICE A YEAR?!?” became “oh, they’re out again, I guess I should have at least one” and then “I wonder where the Screme Eggs went?” and finally “…” Good, even great, ideas are everywhere, but they don’t always work out. There may be that initial peak of excitement, but it can fade pretty quickly, despite it seeming like a slam dunk. People seem to either love or hate Creme Eggs, but for those who love them, the limited availability is part of the appeal. (Think McRib.) Even appearing only one more time each year, a little bit of that limited nature wore off. Maybe the Screme Egg was ahead of its time (whatever that means when it comes to candy) or maybe it was a lightbulb idea that burnt out. Whatever the case, there’s a lesson in there and it’s alone the lines of lightning in a bottle being extremely difficult to replicate successfully (at least long term). Brands achieve iconic status all of the time. Sometimes that one, massive, decades-long hit is enough. The Creme Egg rules Easter. It can step aside at Halloween. #iconicbrands #brandbuilding

This one was fun to film. Even if we did get a lot of strange looks 👀 Turns out it's not the easiest to transport a hot meal, a table, chairs, candles and cutlery to a train station platform. But it was worth it for this fun piece of content to activate our OOH campaign. Look forward to sharing the vox pops we captured of train takers chatting all things food with the brothers over a few sausage rolls. #foodmarketing #fmcgmarketing #socialmediamarketing #foodbrand #fmcgproducts

Am I Popping Candy? The question below from Bryony is an awesome challenge to ponder for a moment. Slightly embarrassing, but when I saw it, it reminded me (again) that I need to be clearer on what my company actually does… ...which is fine btw, it's very hard to be your own hairdresser... ...at the moment, these are the things I've been busy with for the past few months (my "busy-ness"): 🔎 Helping a big UK retailer uncover a more powerful brand positioning to support growth ambitions 🎓 Delivering training in marketing effectiveness for a professional services business and a big financial industry brand 🏗 Building brand strategies in pharma and eco-tech brands ✒ Writing a white paper on [NDA] to help brands use [NDA] more effectively 🎶 Sometimes I'm doing it on my own, sometimes I'm playing nicely with other wonderful people. Never with dickheads. But the short answer is that I'm trying to work out the answer to exactly this question. I think maybe it's popping candy. Because you might not need it all the time but it's a bit magic and memorable when you get it? (This makes me feel queasy just to say out loud) But it might also be really good chocolate cake; because it's something everybody likes and should always be part of the mix. Maybe it's really good chocolate cake with popping candy? Classically made with memorable blasts? It's definitely not Reeses though, because Peanut butter is the food of the devil. Help hugely appreciate if anyone wants to ask more brilliant questions that can help me (and other people) explore this important stuff! Thanks Bryony!

Day 2 of our: 🐰 Let's Talk Branded Easter Confectionery 🐣 They say not to put all your eggs in one basket, I agree. Why not out them in a branded cube or carton instead. 🤔 Stay tuned for more sweet surprises as we continue to celebrate the joys of Easter together!  🐰 #EasterEngagement #BrandedConfectionery #SweetConnections #clientengagement #staffmorale #staffengagement 🐣

Quick Move … with perfect Measurement 🔥😉👌 #itssheriffayek #Motivation #qoutes #bartender #bartenders #mixology #mixologist #consultant #beverages #cocktails #summer #manager #flairbartending #tranding #video

Level up your mocktail game and give your drinks a refreshing lift with something bubbly. 🍾✨  Sparkling water is the secret weapon for health-conscious drink enthusiasts and mixologists crafting mocktails with flair. Because who said healthy sipping can't be stylish? #MONIN #MONINAsia #MONINspiring #betterwithMONIN #createwithMONIN #drinktrends #mocktail #bartender #mixology

Tavern Speed Pourers Apothecary Display Ups Your Drinking Game l… @FixturesCloseUp #FixturesCloseUp #StoreFixtures #RetailFixtures #StoreDisplays #RetailMerchandising #RetailOutfitting #Shopfitting #StoreSupplies #VisualMerchandising #PointOfPurchase #POP #PointOfPurchaseDisplays @PAWineSpirits #PAWineSpirits 

🎃 It's spooky season and that means shelves are filling up with familiar faces in the snacking industry getting creative, so who is standing out this year? 🎃 With last year’s seasonal sales growing by 13% and three-quarters of shoppers buying their spooky treats in-store, Halloween has become a valuable opportunity for the snacking giants. Mondelēz International valued it's chances this year to make the most of the season, as sales of its Halloween portfolio grew ahead of the market last year with a 42% year-on-year increase. Brand-new for this year, however, Cadbury Goo Heads are available, and perfect for sharing are Oreo Spooky Biscuits which have orange-coloured creme middles while keeping their well-loved vanilla flavour. Also returning for this year are Cadbury Skeleton Fingers, which sees the combination of Cadbury white chocolate and crispy biscuit in a sharing box. Mars, not willing to be left behind, starts planning for the holiday two years in advance. One of the products they are hoping does well this year, is Skittles Shriekers. Each bag includes classic Skittles with a few sour-flavoured ones that look the same as the rest of the bag. But Mars’ Halloween plans will always include the classics, such as its Snickers bars, which are the second best-selling Halloween candy, trailing only Hershey’s Reese’s cups. Three of Mars’ variety bags cracked the top 10 for most popular assortments, according to the company. Ferrero have been flexing their creative muscles as well with the return of their 31 Days of Halloween Countdown Calendar. Now in it's fourth year From Butterfinger and CRUNCH to TicTac and Nutella, each little door opens to another sweet delight. Each year it raises funds and awareness for Children’s Miracle Network Hospitals doing some good along the way! If you are anything like me you are making the most of the creative creations from these companies... interested to hear what spooky treats caught your eyes this year? #halloween #fmcg #snacks Melium Consulting