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Global Media and Entertainment, Brand, and Hospitality Advisor. Founder of Understory. Exec Producer of Omnivore. Prev. COO of Restaurant Noma, CEO of Shine 360° (Endemol Shine), SVP of FremantleMedia, Warner Music Group
I am a fierce defender of the ABC, but as the saying goes, we criticise those we love the most, and this really is a terrible decision Richard Kingsmill, one of the most important and celebrated voices in the Australian music industry, is seemingly the victim of the public broadcaster’s desperate pivot towards a younger demographic. While seemingly progressive, the strategy is akin to chasing shadows, especially in an era where the very audiences they now chase are notoriously elusive and no longer tethered to radio as a medium. Sadly, I believe the decision underscores a fundamental misstep: sacrificing part of the foundation of Triple J and Double J in an effort to win with a fickle, digitally-native audience - listeners, more comfortable with streaming and social media, and bypassing traditional radio altogetherc rendering the move not just risky but potentially futile. What remains of the station's identity risks being diluted, if not lost, altogether. While adaptation and evolution are key to survival in today’s media landscape, it shouldn’t come at the expense of the station’s brand, its values, and its audience. In an attempt to stay relevant, the ABC may find itself in no-man's land – losing both its identity and failing to reach the intended new audience. What do they say about winning the battle but losing the war? Ok, therein end the morning rant. I will stop shaking my fist at the sky and step down from the soap box.
Triple J veteran Richard Kingsmill made redundant by ABC
smh.com.au
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