🎾Novak Djokovic, the greatest tennis player of all time, announced a couple of days ago that he is withdrawing from Roland Garros due to a meniscus tear in his right knee. The injury occurred during a match, and it's remarkable that, at 37 years old and possibly in the worst form of his career, he still managed to win that match. His perseverance, resilience, determination, and mental strength will be studied for years to come.
🐊However, the focus here is on his relationship with his sponsors, particularly Lacoste. The CEO of Lacoste, Thierry Guilbert, is a passionate tennis fan and Lacoste is a prime example of how iconic, traditionally "old school" brands can remain relevant in today's fast-paced environment. In every interview I've read, every social media post by Thierry, and every business decision, the integrity that both he and Lacoste stand for is evident and deserving of recognition and praise.
Regarding Novak’s injury, below is a redesigned Lacoste logo created by a Serbian designer Miroslav Vujovic known as Graforidza. Large companies and brands typically move slowly; every social media post is vetted, proofread, branded, and reviewed by dozens of people before it is published. Not Lacoste. They embraced this design in less than a day, and now thousands of fans are demanding limited edition merchandise featuring it.
The lesson here? Build genuine, not transactional, relationships. People can sense authenticity and resonate with brands that are human, that have a face, and whose business decisions align with their stated values. Huge shoutout to Lacoste.
Soooo, when can we expect shirts with this design? I'd like to order one... or a couple.🎾👟🐊
#Lacoste #NovakDjokovic #Tennis #Marketing #BrandStrategy
Beautiful look for the team!