We are incredibly proud of the work we have already done when it comes to working with International Alliance for Responsible Drinking (IARD) and tackling the harmful use of alcohol, changing the way people drink – for the better. We look forward to continuing to promote a culture of moderation and responsibility, and collaborating with the industry to achieve this.
It’s not often I meet a CEO who served on the frontlines of Bosnia in the 1990s, when I was there as a diplomat. Debra Crew went in with the US Army as part of IFOR, the NATO peacekeeping mission. I’m delighted to be working with her again, this time as CEO of Diageo, one of the International Alliance for Responsible Drinking (IARD)’s leading members. With Dan Mobley and Rachael Robertson we discussed a different UN mission this time, the UN’s 2030 goals to tackle the harmful use of alcohol and the role that IARD and its members play in supporting them. Recent date from the world-leading Global Burden of Disease survey by the Institute for Health Metrics and Evaluation shows there has been strong progress since 2010, but there is still much more to do. Diageo has been leading the way in helping its consumers make informed choices about drinking, including through innovations like DrinkIQ. Their Guinness 0.0 brand is also one of the fastest growing No and Low beers on the global market today. Thank you for a fantastic visit! Next time, Sarajevo…
Love your work guys!
👏 “Guinness 0.0 brand is also one of the fastest growing No and Low beers on the global market today. “ It’s always in our fridge to grab as an alternative, brilliant innovation. Great work Diageo 🇮🇪 cheers.
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Congratulations!
Congratulations!
Congratulations!
Thank you for your commitment to addressing the harmful uses of alcohol and promoting responsible drinking. It is the responsibility of each and every one of us to contribute to the creation of a healthier society. We look forward to seeing (and tasting) your progress!