Diageo’s Post

www.thespiritsbusiness.com has just announced the exciting launch by Diageo of their new Ready-to-Drink (RTD) offerings in the UK market! This forward-thinking decision by Diageo not only underscores their commitment to staying ahead of the curve but also reflects their deep understanding of the evolving needs and desires of today's consumers. As lifestyles become increasingly fast-paced and on-the-go, there's a growing demand for convenient, portable beverage options that don't compromise on quality or flavor. By introducing Ready-to-Drink offerings in the UK market, Diageo is not just adapting to these changing consumer preferences but also capitalizing on the opportunity to meet them head-on. This strategic move not only aligns with current trends but also sets a precedent for innovation within the spirits industry, demonstrating Diageo's unwavering dedication to delivering exceptional experiences to consumers, wherever they may be. As a passionate advocate for innovation in the wine and spirits industry, I'm excited to see Diageo leading the way with this exciting launch. Cheers to new beginnings and raising a glass to the future of RTDs! #diageo #rtd #spiritsindustry #spirits #innovation #ukmarket

Category management (for the consumer) is the key.

Off the topic of what I do for a living, but solutions like this contribute to *why* I can do what I do for a living. Thanks for the original post, Olivier Ward.

Who doesn't love tequila? Diageo's CEO, Debra Crew, is determined to take tequila global, aiming to replicate its U.S. success beyond North America. Despite comprising 85% of sales in the #U.S. and Mexico, tequila is encountering challenges in core markets, leading to a recent profit warning for Diageo. Nevertheless, Diageo envisions potential in international markets and intends to expand to cities such as #London and #Paris. #Tequila, featuring brands like Don Julio and Casamigos Tequila, is a central focus for Diageo, contributing to 12% of net sales. This is a great read continue here: https://lnkd.in/e2i8nDmt #Marketing #socialmedia #Markets #technology #innovation Eugene Khabensky Devin Nagy The Wall Street Journal

Diageo's Bold Ambition: Taking Tequila Global with CEO Debra Crew 🌎🥃 As the new CEO of Diageo, the world's largest spirits maker, Debra Crew has set her sights on a groundbreaking goal: to globalize tequila. Following its surge in popularity in the U.S., where it's on track to become the country's largest spirit, Crew is determined to replicate this success worldwide. "Tequila has already captivated the U.S. and Mexico, making up 85% of its sales, but my ambition is simple: I want to take tequila around the world," Crew stated to investors. Diageo, home to renowned tequila brands like Don Julio and Casamigos, is promoting the Paloma cocktail as a key strategy to change perceptions in Europe. The goal is to shift the view of tequila from a shot-based drink to a sophisticated choice that pairs well with food. However, Crew faces challenges in core markets, including a recent profit warning and questions about Diageo's heavy reliance on tequila. Despite this, Crew, a former U.S. Army captain, and a 52-year-old Texas native, brings a wealth of experience from her time at Kraft Foods, Mars, Nestlé, Pepsi, and as the CEO of Reynolds American. Under her leadership and the legacy of her predecessor, Ivan Menezes, tequila's contribution to Diageo's net sales has risen from 1% to 12%. Menezes's acquisition of brands like Casamigos has been pivotal in this growth. Diageo's expansion strategy includes targeting big cities like London and Glasgow and collaborating with influential figures like Belgian DJ Charlotte de Witte. This approach aims to make tequila a global phenomenon, as stated by Campari CEO Bob Kunze-Concewitz. Despite the challenges, Crew remains committed to her vision, leveraging Diageo's capacity and innovation to introduce tequila to new markets and audiences, proving that this spirit has the potential to resonate globally. #GlobalTequila #Diageo #DebraCrew #SpiritsIndustry #TequilaExpansion #tequila #LuxurySpirits

I'm so proud to work for HEINEKEN USA and to share the 3rd installment of our "Behind The Label" initiative! The alcoholic beverage industry is ripe with opportunities to pursue a successful and meaningful career. This is why, with our third installment of The HEINEKEN Company USA’s Behind the Label: “Redefining What it Means to Work in the Alcoholic Beverage Industry,” we’re spotlighting the diverse talent and career opportunities within our industry. Through our research, we found that most people find our industry appealing and forward-thinking but we uncovered some misconceptions about the types of roles that are needed and the opportunities for career growth. Roles within the alcoholic beverage industry span beyond on-premise roles and product development -- and is not bound by gender, race or area of expertise. You can read the full 2023 report below. Let’s have a conversation – what were your biggest takeaways? #heinekenusa #careerinbeer

Who doesn't love tequila? Diageo's CEO, Debra Crew, is determined to take tequila global, aiming to replicate its U.S. success beyond North America. Despite comprising 85% of sales in the U.S. and Mexico, tequila is encountering challenges in core markets, leading to a recent profit warning for Diageo. Nevertheless, Diageo envisions potential in international markets and intends to expand to cities such as London and Paris. Tequila, featuring brands like Don Julio and Casamigos, is a central focus for Diageo, contributing to 12% of net sales. This is a great read continue here: https://lnkd.in/eK4X4mWh #Marketing #socialmedia #Markets #technology #innovation Eugene Khabensky Devin Nagy

All of us who work in Alcoholic Beverages know how lucky we are to operate in such a vibrant and dynamic industry. We know it because we live it, however those looking in from the outside have a different perspective. This is why, with our third installment of HEINEKEN USA’s Behind the Label: “Redefining What it Means to Work in the Alcoholic Beverage Industry” we are highlighting how the industry provides meaningful opportunities for people from all backgrounds, showcasing that diverse skillsets will grow and thrive here.   We found that most people find our industry appealing and forward-thinking, also have misconceptions about the types of roles that are needed and the opportunities for career growth. The alcoholic beverage industry is rich with opportunities that extend beyond sales roles and product development and is not bound by gender, race or area of expertise.    At The HEINEKEN Company USA, we are harnessing our passion for our industry and using it to foster a sense of belonging for all. Together, we can create greater awareness of who we are and what we do. To read the report and learn more about HEINEKEN USA’S Behind the Label initiative, visit www.HEINEKENUSA.com

Diageo's 2023 Annual Report is now available to download. But don't forget to also take a look at our ESG Reporting Index for 2023. Our ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. To achieve that ambition, we need to make sure we are doing business the right way, from grain to glass. Reporting transparently on ESG issues plays a vital role in delivering our ambition by helping us to manage ESG risks, seize opportunities and promote sustainable development everywhere we live, work, source and sell. Our Annual Report explains the wider context in which we operate and presents our ESG performance in relation to both our corporate performance and global sustainable development issues. Our ESG Reporting Index supplements the information provided in our Annual Report by providing detailed information about how we manage our most material issues; it aims to complement our Annual Report by providing a broader range of ESG disclosures. https://lnkd.in/gAYf-_YQ

From cost inflation and ESG issues to changing consumer behaviour and investment in AI, senior executives at some of the biggest names in spirits give their take on what's to come in 2024. #spiritsindustry #2024outlook