dentsu’s Post

2023 left much to be desired in the global marketing and advertising industry, but the tides are turning as industry experts predict a significant jump in global ad spending this year. According to a comprehensive forecast by market research firm PQ Media the world is poised for a remarkable 7.7% increase in advertising and marketing spending, nearly doubling the 4% growth observed in 2023, reaching an impressive $1.631 trillion. https://lnkd.in/eN2hESm6

Global advertising spending is expected to rise by 4.6% in 2024, reaching $752.8 billion, with digital media leading at 58.8% of the market. However, actual growth is around 2.5% when accounting for media price inflation. Major events like the Olympics and the U.S. presidential election will boost the market. Dentsu's analysis now includes GDP and population metrics, indicating a shift towards more precision and effectiveness in advertising strategies, especially in digital channels. #AdSpending2024 #MarketingTrends #DentsuInsights For more detailed information, you can read the full article on Marketing Dive's website. https://buff.ly/47MVc7Q

Global advertising spending is expected to rise by 4.6% in 2024, reaching $752.8 billion, with digital media leading at 58.8% of the market. However, actual growth is around 2.5% when accounting for media price inflation. Major events like the Olympics and the U.S. presidential election will boost the market. Dentsu's analysis now includes GDP and population metrics, indicating a shift towards more precision and effectiveness in advertising strategies, especially in digital channels. #AdSpending2024 #MarketingTrends #DentsuInsights For more detailed information, you can read the full article on Marketing Dive's website. https://buff.ly/47MVc7Q

With £13.8 billion of investment and 5% YoY growth, the UK digital advertising industry in H1 2023 continues to show resilience in challenging economic conditions 📈 New insights from IAB UK and PwC explore growth trends in the UK advertising market 👇 https://lnkd.in/dXQrSsra #GetInTheGame

  Digital Advertising Market Size Worth $1041.9 billion by 2030 💰 According to a new report, published by KBV research, The Global Digital Advertising Market size is expected to reach $1041.9 billion by 2030, rising at a market growth of 14.5% CAGR during the forecast period. The Services segment is experiencing a CAGR of 16% during (2023 - 2030).

🚀 Exciting News in the Marketing World! 🌐 I came across this insightful article predicting a significant surge in ad spend growth that's set to exceed expectations! 📈💼 According to Marketing Week, the industry is gearing up for an impressive upswing, showcasing the resilience and adaptability of businesses in the ever-evolving landscape. As marketers, staying ahead of trends is crucial, and this forecast has us all buzzing with anticipation. It's inspiring to witness how brands are investing in strategic marketing efforts to navigate the challenges and capitalize on opportunities. https://lnkd.in/eh4T-xKi #MarketingTrends #AdSpend #DigitalMarketing #BusinessGrowth

The US digital advertising market has long been cornered by a few select companies, the extent of market concentration grew even more last year, according to the IAB and PwC. For the year, the top 10 companies accounted for almost 8 in 10 digital ad dollars (79.8%), up from a range of 76.6-78.6% during the 4 years prior. #digitaladvertising #digitalmarketing #mediaspend

With ad spend up, here’s how agencies are preparing for growth... Gather intel, raise profile, and target carefully: these are the three commandments’ for agencies looking to leverage positive ad spend outlook following optimism from the IPA (Institute of Practitioners in Advertising) and the Advertising Association/WARC. Great advice from Propeller Group's Director of Content, Branwell Johnson in our latest article for The Drum, as we plan with cautious optimism for the year ahead. #businessdevelopment #growth #agencygrowth

According to a report from Madison and Wall, the U.S. advertising industry is projected to grow by 5% this year, reaching a staggering $360 billion! Digital platforms, including search, social, commerce, retail media, and digital video platforms, will lead the way, accounting for about 64% of all advertising in 2023. Find out more about the trends: https://lnkd.in/ejK4FCRQ  #coaxconsulting #coaxbusinessmarketing #marketingstrategy

Global advertising expenditure is on an upward trajectory, with an expected growth of 4.4% this year, resulting in a cumulative total of $963.5 billion. The forecast for 2024 is even more remarkable, with an anticipated growth rate of 8.2%, propelling total spending to soar past the significant $1 trillion mark for the first time in history. WARC https://lnkd.in/dqmNtkVz