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🎨 Whether you're planning to visit the Cannes Lions Festival of Creativity next year or just curious about the buzz it's creating in the media, we've got you covered with the essential information you need. Here, we delve into the basics of Cannes and spotlight some of this year's award winners. 👉 P.S. Don't forget to check their official website for detailed information about the festival itself, registration for next year, and a comprehensive list of those shortlisted and the winners from this year. #CannesLions2024 #AdvertisingAwards #FestivalOfCreativity #MarketingNews #MarketingTrends

Cannes Lions has its own ‘walled garden’ – but is it a bug or a feature? In my final column covering this year’s festival, I ask why there is still a (very physical) disconnect between the creative and media industries here in Cannes - and why creativity isn't just a realm for the ‘big ideas’ visionaries. With even the Lions judges themselves saying that the standard of some entries “just wasn’t exceptional” and with creatively awarded ads now performing ‘average’ compared to previous years, do we need a rethink on what modern marketing creativity actually is? And is this a way to build a more joined up festival next year? Read my full column in the comments below, FREE TO READ today alongside my five daily travelogue articles written on the ground in Cannes Lions 2024. Just login or create a free account for early bird access to all 6 articles. Thank you to... Hugh Stevens, LiveRamp, Orlando Wood, System1, Sir John Hegarty, The Garage Soho, Charlotte Rawlings, Campaign UK, Andrew Tindall, System1 ...for their input and/or inspiration in writing this article. Joseph Arthur Jyoti Rambhai Reem Makari Celine Yaseen Samantha Johnston Jess MacDermot #performancemarketing #canneslions #marketing #creativity

I usually say that Cannes Lions International Festival of Creativity is for network, not for inspiration. But this year I came home inspired. I had the great pleasure of speaking about the Sounds Right initiative (https://lnkd.in/eHkwDi8A) and how we made Nature an official artist alongside Katja Iversen, Cathy Runciman and Adam Cardew hosted by Stan Stalnaker at the beautiful Hub Culture garden. And later, participating in the awe-inspiring round table at the Goals House hosted by Earth Public Information Collaborative about The Most Important Brief (https://lnkd.in/d_q7WmTP).   Both of those sessions were filled with inspirational people who believe in the power of creativity to drive change for the better. Eager to make more brands and companies move from purpose and profit to impact and responsibility. And looking across the winners it seems like we’re not alone in this mission. Not only did a lot of the winners involve a cause. They have also moved from the more gimmicky way of activating against a cause to creating actual long term impact. It is obviously impossible not to mention our own Pink Chip initiative by the amazing Amsterdam crew. But I also love the Sol Cement SightWalks project by Grey Peru. As well as the Mastercard Room for Everyone campaign by McCann Poland. Just to name a few. I do agree with Karen Howe that it is concerning how many cases – especially in the Glass Lions category – are centered on female oppression. Who would have thought that in 2024 we would have such a high need for creative problem solving within this area? But creativity is there. Having an impact. And this year to a higher degree than we have seen in a long time. If awarding creativity really is like smelling your own farts as Mark Ritson said on stage, this year the smell doesn’t really bother me.

Did you know that last Cannes Lions International Festival of Creativity no one was awarded the 'Grand Prix for Good'? Indeed, it was the only category at Cannes not to have work deemed 'good' enough to win a Lion. We believe the industry can do better, and this year we aim to highlight some of the work that is trying to do 'good' with our 'Walk the Work: The Responsible Edit' tours. Spaces are filling up fast, so if you'd like to sign up to a tour, or indeed sit down and grab a coffee with Responsible Marketing Agency, please click on the link in the comments below. Alice Brady Aina Fuller #canneslions2024 #responsiblemarketing #responsiblemedia #sustainablemarketing

Hey guys, it's one of my favourite times of the year. It's Cannes Lions International Festival of Creativity Week(June 17-25)! The most anticipated time (With the Super Bowl ads in close second) for creatives and advertising folks worldwide. If you are one of the unlucky people that won't be in France, then get ready to be peppered with loads of unmissable events. From speeches, masterclasses from idols you will never meet, to awards you only dream of winning, and after parties that are better than most wedding ceremonies, you will be missing them all. #fact. Don't blame yourself, it may not be totally your fault. Maybe, you did some great work but your agency was too broke or stingy to submit your entry. Maybe they did and you didn't make the shortlist #Sorry, better luck next time. But if you didn't do any great work, I am sure you have accepted your faith in enjoying every moment via the Cannes Lions International Festival of Creativity page on this app. Just like people drool over other people's lives on the gram, you too can live vicariously through the Cannes Lions International Festival of Creativity page. How do I know this? I know, because I attended the festival last year via my LinkedIn page and I intend on doing it again this year because going to Cannes is cost! It's not child's play when you are paying over an average of 5,000 Euros just for tickets to the festival. Let's even say I’m on a diet and intend to fast for a week, we haven’t bought flight tickets or booked hotel rooms! #Itiswell Truth is, attending and winning @ Cannes Lions International Festival of Creativity is one of the top ranking things on my bucket list and I intend on making that happen one day but until then, I have mounted my bed on the streets of LinkedIn because I'm not missing a beat. So to everyone attending, please share pictures, recordings and everything shareable for us humble kids. Good luck to everyone, every agency shortlisted and cheers to a great week. P.S. Since you guys have no plans of attending Cannes this year(not like you can if you wanted to 😜) , you may as well click the link https://lnkd.in/dRzGPcrb and hop over to Advertising Anonymous Podcast and listen to some Cannes winning guest over there😎. Cheers

The countdown has begun! Join us THIS Wednesday as we get ready for the best week of the year in both advertising and the french riviera! We're talking about everything you need to know about packing, planning, and conquering your week at Cannes! Register to join us for this informational session through the link in the comments! #cannes #events #advertising #marketing #canneslions

✨ First Impressions at Cannes Lions International Festival of Creativity ✨ If this was your first or second time, please share your POV in the comments.⤵ Attending the Cannes Lions International Festival of Creativity for the first time has been an incredible experience. This event, renowned as the largest annual advertising gathering, promised a wealth of insights and opportunities to network with the brightest minds in our industry. 🕶 However, amidst the excitement, I couldn't help but notice the overwhelming presence of celebrities. While it's exciting for some to see familiar faces, it often felt like the essence of the festival—creativity and industry insights—was overshadowed. The abundance of celebrity appearances seemed to shift the focus away from the core purpose: to learn, share, and grow as professionals in advertising. For many, that was why they were there, and to each their own. From this observation, and after reviewing the overwhelming amount of individual apps, programming emails, group chat recos, and LinkedIn posts I resolved to do the following: 1️⃣ Prioritize panel discussions and workshops: Featuring industry leaders and experts who are known for providing actionable insights and thought-provoking discussions vs. outside-of-the-industry theory. 2️⃣ Attend the more intimate networking events: Smaller, focused gatherings where I could connect more meaningfully without the distraction of celebrity fanfare. 3️⃣ Navigated to talks that highlighted emerging or disruptive Talent: I love to hear from up-and-coming creatives whose fresh and atypical perspectives can inspire and invigorate the industry. 🔆 Cannes Lions has the potential to be a beacon of creativity and innovation, a place where industry professionals can come together to celebrate and advance the art of advertising, but you have to decide that is what you will get from the experience -- if that is what you want. 📣 General industry PSA: Let’s bring back the essence of creativity over celebrity to marketing and advertising. #CannesLions #CannesxCulture #CreativityOverCelebrity #Advertising #Marketing #Networking #IndustryInsights #FirstTimer #AdIndustry

Cannes Lions markets itself as the ‘International Festival of Creativity’, but I don’t understand how you can celebrate true creativity if creativity = the size of your wallet. I’ve never entered the Cannes Lions awards before, but this year I thought I’d give it a go. That is until I saw the extortionate entry fees and debated if the kudos of winning this so called ‘prestigious award’ was worth me selling a kidney. There are lots of small independent agencies that are creating ground-breaking campaigns, but they will never be able to financially compete with the larger more established beasts. As a result you have brilliant creative that deserves awards but isn't recognised due to the creation of these elitist and exclusive environments. Organisations like D&AD and The Gerety Awards recognise this, and they offer a 30% discount to small indies which proves that a more equal playing field can be created - you just have to want to do it. But when I asked Cannes Lions if they have a similar incentive, their response was: ‘As a completely neutral party when it comes to awarding, we are unable to provide any discounts or waive fees for any entrants.’ I’m sorry but offering discounts to small indies doesn't sacrifice your neutrality – and it should have no bearing on the judging process itself – what it can offer is a wider, more diverse selection of creative for judges to consider. Which can only be a good thing for the industry and for Cannes Lions itself. How will we ever celebrate fresh perspectives and underrepresented voices if these systemic barriers remain? And the award entry fee is just the tip of the iceberg – throw in the entry to the Palais on top and the extortionate travel and accommodation fees for the South of France in June, and there’s no point even considering it. And then there’s the judging itself. Apparently, you can only judge Cannes Lions if you have won a Cannes Lions. And that my friends is the vicious cycle of elitism at its finest. What should be the high watermark for creative excellence in our industry becomes a wealthy mutual back-slapping exercise between past winners and rich agencies. Maybe I’m alone on this, but I personally think Cannes Lions International Festival of Creativity really needs to take a long, hard look at what its current structure is saying to the industry – because all I can see is the perpetuation of inequalities that already exist and the promotion of the same work by the same big agencies, judged by the same people every year. Thus closing the door on diversity. If you really believe in creating a more inclusive landscape that genuinely celebrates the best work that our industry has to offer, you need to put your money where your mouth is. Not ours. #canneslions #equality #diversityandinclusion #awardsandrecognition

' Cannes Lions International Festival of Creativity is still the only truly global celebration of the absolute best work that our industry is capable of, and in my view it’s a must-attend for everybody. I coach and advise a number of leaders of small to midsize agencies and holding companies, and for their business development and agency growth goals, I always recommend attending Cannes, even (and especially) if they’ve never been. It’s the one week of the year where you can find pretty much everybody in our industry and everybody on the client side all in the one place, so for biz-dev goals, it’s like shooting fish in a barrel. Plus, you don’t have to rent a beach to get noticed. Demonstrate precisely what Cannes celebrates -- extremely ingenious strategy + highly creative execution -- and you can impose yourself on the landscape of Cannes to generate buzz, chatter and media coverage to further those goals.' I talk to Barbara Lippert for MediaPost: https://lnkd.in/eBHPavim

Being on the ground at Cannes Lions International Festival of Creativity, here’s my initial dispatch: In 2010, Cannes Lions dropped the word “advertising.” It made sense at the time because there were starting to be so many new forms of advertising that didn’t fit the old mold. Branding-wise, I believe it was a great positioning move. Since then, the festival has grown tremendously. It now attracts so many people from so many different job functions and companies, not just agencies and production companies. So many new categories have been added also. Naturally, I thought there would be way more creative work entered into the show. Not so. Almost 40% less creative work. Does that mean this industry is now less about the work and creativity? Creatives used to own the word creativity. That may have been true in the context of advertising. However, in a borderless, always-on world where anyone can create, creativity no longer belongs to creatives only. I made this point to a strategist friend of mine near the Croisette today. He said candidly. It never did. #CannesLions #creativity #advertising