Burson’s Post

Last night, while I was playing with my 5-month-old son and (horribly) singing Bohemian Rhapsody to him, it reminded me that harmony is key, not just in family moments, but also in the business world. (Ironically, harmony and picking a key are both talents I lack if you ask my wife....) This harmony is why companies like Sennheiser and NASDAQ choose Adventure Media Group as their Digital Marketing Partner. Adventure Media Group's proven expertise, innovative strategies, and commitment to results are why industry leaders trust us. Interesting, huh? P.S. I cook so I don't need to sing. Just don't expect dinner and a show! #digitalmarketing #GoogleAds

Explore the fascinating journey of advertising in America! Check out our infographic to understand the evolution from the early days of print to the dynamic world of digital today. 🔹 The Beginnings: The origins of advertising in America began during the 1700s with newspaper classifieds. 🔹 20th Century Boom: An explosion of radio and TV advertising shaped American culture and consumer habits. 🔹 The Digital Revolution: The internet era began a new chapter in the late 20th century, transforming how we connect with audiences. 🔹 Today’s Digital Creativity: Freedom in digital creativity is being expressed through AI, VR and personalized marketing that respects user privacy and enhances user experience. 🌟 Freedom to Innovate: Today, digital marketing offers unprecedented creative freedom, allowing brands to engage with diverse audiences across multiple platforms in real-time, with messages that resonate and inspire. Join us in celebrating the innovative spirit that continues to drive American advertising forward. Here’s to more creativity, more freedom and more breakthroughs in how we communicate! 🇺🇸 #4thOfJuly #AdvertisingHistory #DigitalMarketing #Innovation #FreedomInCreativity #TeamJSMM

Ever wondered how you could play a pivotal role in shaping the future of media? 🌐✨ Here's your golden opportunity! The media landscape is on the cusp of transformation, embracing a model that prioritizes transparency, decentralization, and community participation. This isn't just another iteration; it's a revolution. 🚀 As we stand at this crossroads, the question isn't if the change will happen, but who will be the architects of this new era. The answer? It could be you. We're inviting curious minds, visionary creators, and anyone passionate about the future of media to join us in this journey. Early signups for beta access to our new model are now open - an opportunity to not just witness, but actively shape what comes next. What makes this different? It's not just about consuming content; it's about being part of creating a narrative that is diverse, inclusive, and profoundly impactful. Your voice matters more than ever before. This is more than an invitation; it's a call to action for those ready to leave their mark on the media world. Are you ready to step into a realm where your contributions define the future? Don't let this moment pass you by. Engage with us, share your insights, and become a cornerstone of a movement that redefines media as we know it. Here’s to creating something groundbreaking together. 🌟🔍 #FutureOfMedia #Innovation #CommunityDriven #BetaAccess

More I talk to people in the advertising industry, more I hear about #GenZ. Not the usual "they're digital natives" but how they are exposing the cracks in the foundation of the #advertising industry. It's a different kind of buzz, a rebellion against the hustle culture we've been marinating in for decades. This isn't just a new trend – it's a cultural shift. In short, dealing with Gen Z is the new problem statement for the employers as well as clients in this industry. It's a challenge, yes, but it's also an opportunity to evolve, to break away from the tired old processes. And here's the thing: I really believe, maybe they're onto something. Because in the end, Gen Z isn't just the future of the ad industry, they might just be the future of humanity. #GenZrevolution #GenZToldYouSo

📈 Big Tech Shines as Ad World Bounces Back! 🌟💼 Positive news for the advertising industry! 🎉 According to latest report, there's a notable recovery in revenues, with Big Tech companies leading the way. 🚀💰 As the world embraces digital transformation, the ad world is witnessing an upbeat trend, reflecting the resilience and adaptability of businesses. Kudos to the advertisers and tech innovators who are driving this growth during these challenging times. Let's continue to explore new opportunities and stay ahead in this dynamic landscape. 👏 #AdWorldRecovery #BigTech #DigitalTransformation #AdvertisingIndustry #PositiveNews

"As a society and a culture, we crave safety. We like brands as they are safe and reliable. We rely on them to tell us what to do." What a week we’ve had – this is just one of the takeaways from speaker Leslie Hallam after a week of events and learnings galore! Speaking at New Scientist's 'Brand vs Brain', Hallam was questioned by M.i.’s Mavina Bhatta on how challenger brands can position themselves in the market against well established brands. His response was to consider how you can give customers something that will matter as a point of difference. Meanwhile, speaker Isabelle Szmigin urged the audience to consider how marketing impacts the individual – audiences aren’t homogenous blobs, but consist of thousands, sometimes millions, of individual people. Meanwhile at Thinkbox's 'Earning Attention: Vision and Sound in Advertising', the key take away from the session was that, “It's not about getting all of the attention… it's about using the attention you're getting.” Our brains piece together meaning from both audio and visual cues and if you are not maximising auditory content, you are missing out! Finally, our teams heard about the results of the convergence of TV and the internet at Sky’s 'Demystifying Data'. There’s now a whole host of competing ecosystems with conflicting capabilities, different data sets and volumes, leaving the industry with a lot to decipher in this changing AV landscape. Thanks to Mavina Bhatta, Nathan Kerr (he/they), Sina Tedros & Andy Brander for this week’s insights. #earningattention #media #mediaagency #marketing #brands #marketers #agencies #advertising #television #broadcasters 

Looking forward to speaking at Advertising Week Europe this Thursday at 180 Studios, especially as I will be sharing the stage with our very own Founders Makers MC and brand superstar, Katie Briefel. We'll be speaking on the Scale-up Accelerator stage about scaling your business and your brand. Working with start-ups and scale-ups every day at Founders Makers means between us, we’ve pretty much seen it all—the good, the bad, and the ugly. So, we'll be sharing our learnings and providing insight into how we tackle the most common challenges that founders and heads of marketing tell us they face at different points of their scaling journey. Expect tips on: - The secret behind why some brands manage to scale against the odds - How to punch above your weight with limited marketing budgets - Typical start-up marketing mistakes and how to avoid them - Why, when, and how to invest in brand-building Planning to attend? Drop me a line! #adweek2024 #scaleupmarketing #aweurope24

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Curious about the media masterminds behind Target? Wondering what it’s like to work with Roundel and how we design experiences for the Target guest? Stay tuned for our video series that gives you a sneak peek into our insight-infused world! Learn more at https://bit.ly/48eLcn6

🚀 Behind the Scenes at Bauer Media Group 🚀 Dive into the digital heartbeat of Europe's largest publisher! Sarah Krüger from our Talent Acquisition Team interviewed me to share my journey as a Product Manager. From innovating websites and apps to exciting new projects like AI, discover how we're shaping the future of media in the first clip – stay tuned, there’s gonna be more! 💡🌍 For more information about our Digital Business follow Bauer Media Group or our #DigitalatBauer. #enrichingeverydaylife #bauermedia