Burson’s Post

🌟 NO FOMO, ONLY FOMA 🌟 An enriching experience as a jury member at the Festival of Media 2024 awards! As a passionate digital native marketeer, it is always an honor to participate in judging discussions that shed light on the ever-evolving landscape of media in post-pandemic neo-hybrid media world The infusion of technology especially in traditional media of TV, OOH, Publishing, Shelves, Audio, SKUs is an incredible leap forward, while phygital media continues to gallop forward From grassroots Rural initiatives to hyper-personalized AI-led campaigns changing lives of geriatric care, the spectrum of innovation showcased at the event was truly inspiring One of the most fascinating aspects was witnessing how the traditional boundaries between cause-marketing and brand-building are becoming increasingly blurred. This symbiotic relationship between societal impact and brand identity is not only commendable but also indicative of a larger shift towards conscious consumerism Moreover, the redefinition of branded content in the wake of the content explosion was a recurring theme throughout our discussions. The proliferation of content across various platforms has necessitated a shift in how brands accelerate both speed and quality of content, versus debating between either! Last but not just, one couldn't overlook the pivotal role of AI-led hyper-personalization in shaping the future of media. The ability to leverage Generative AI vs just data to deliver tailored experiences to consumers was thrilling What truly made this experience invaluable was the opportunity to engage with fellow jurors, each bringing their unique perspectives from diverse backgrounds spanning from grassroots organizations to tech giants In conclusion, my time at the Festival of Media 2024 awards has not only equipped me with deeper insights into the evolving media landscapes but also reaffirmed my belief that coffee with fellow marketeers over great content is the ultimate high in the dynamic world of media and marketing Thank you, Festival of Media Thank you, AI! For writing this long post with a quick prompt basis my hand-scribbled notes from the judging :-) #MarketingInsights #ContinuousLearning #digitalmedia

It's time to participate in Young Lions Finland 2024 and create your own spotlight! 🦁 In this creativity competition you can put your skills to test outside of everyday agency life on a national level, and for the winners, on an international level. Competition has seven categories: Design, Digital, Film, Marketers, Media, Pr and Print. The Winning Teams (Gold) of each category will get to represent Finland at the Cannes Young Lions Competition at the festival week in Cannes in June. If you're 30 years old or younger and you work in marketing and/or communication, this competition is for you! You must enter as a team of two. Team members do not have to be employed by the same company. The competitions pre-registration is now open! Pre-registration will ensure a place in the Young Lions Finland info webinar 1.2. and an invitation to the competition brief 9.2. After briefing session you can make the final decision and sign in for the competition. 👉 Read more about the competition: https://lnkd.in/daVbB9CW 👉 Pre-register here: https://lnkd.in/dFzE9zKH #younglionsfinland #younglions #cannes #canneslions #creativity

A Carrot named Cannes ! First of all, Congratulations to every winner, every shortlist and every entrant at Cannes 2024. The festival of creativity is not what is celebrated at The Palais des Festivals et des Congrès. It starts the moment you get that one thought that sprouts as a potential idea which you want to share and wait for it to be accepted. And then when you take efforts to sell the idea to your client. Making sure the idea is executed, refined and crafted to perfection. When you spend days and nights perfecting the case presentation. Then eagerly wait for the competition to be thrown open for entry. Finally looking for the right category to be entered in and then looking forward to the shortlist announcement. From the day you get the idea to the day you get the results, every moment is a celebration of creativity. From ideation to appreciation to acceptance to approvals to execution to submission, every milestone is a celebration. And just after the festival, the race will start. To hunt the Lion next June. No matter how many Lions you bring to your shelf, the Lions never cease to attract you. Every Lion home is a reason for bringing the other Lion home. It’s not about why you didn’t get the Lion this year, It’s about how long can you feed the Lion in you and keep it alive. Because the blood you tasted will keep on feeding the Lion of your dreams. It will never dry. The Lion will chase the ideas in your veins and get it out without waiting for any brief. The Lion will roar and get the approvals. The Lion will not let you sleep. As long as the Lion is looking for it’s prey inside, you’ll continue to hunt. It takes a Lion to hunt a Lion. So keep the Lion on its paws and be ready to rule the jungle. #canneslions2024 #cannes #canneslions #cannes #advertising #AdvertisingAwards

NOVEMBER AGENDA   SIGNS POLICY REVIEW Informed by the recommendations of an independent review and stakeholder engagement outcomes, the City has prepared a revised Signs Policy for Council’s consideration with a recommendation to advertise the draft Policy.   PERTH CITY DEAL STRATEGIC PLAN One of the projects under the Perth City Deal is development of a Strategic Plan. Since the agreement, the City has moved ahead with development and implementation of a series of strategic documents that perform the same role and achieve the same outcomes as the Strategic Plan was originally intended to. Council is being recommended to approve the removal of a plan from the City Deal.   KERBSIDE PARKING POLICY REVIEW The Council is being recommended to adopt a revised Kerbside Parking Policy. The Policy divides the City into six zones, each with a different hierarchy for priority of kerbside uses. . The objective of the Policy is to support an effective transport system that reflects the unique nature of each neighbourhood.   MAJOR EVENT SPONSORSHIP The Council is being recommended to approve a three-year $750k Sponsorship through the Major Events and Festivals Sponsorship Program for the AusCycling Road National Championships 2025 – 2027.   EVENT SPPONSORSHIP The Council is being recommended to approve $209k sponsorship to support Strange Festival, Perth Chinese New Year Fair 2024, and Tarmac West 2024.   ECONOMIC DEVELOPMENT SPONSORSHIP The Council is being recommended through the sponsorship program to approve $183K in funding for AOG Energy 2024-36 and the Skål International Australia 109th National Assembly being held in Perth.   TREE PROTECTION POLICY REVIEW The Policy sets out the City’s approach to the protection and management of the Urban Forest. The Policy applies to City-owned and managed trees located within the road reserve and public realm only. Accompanying Guidelines provide detail on the valuation, maintenance, and protection of City trees.   INQUIRY RECOMMENDATIONS UPDATE This quarterly progress update will be provided to the DLGSC along with evidence to validate completion of the Inquiry actions. The Inquiry Oversight Group will then consider the information provided. If the recommendations are deemed to be addressed, they will be officially closed out.   PARKING AMENDMENT LOCAL LAW ADOPTION The Council is being recommended to adopt a series of minor amendments to the Parking Local Law which provides for the management and regulation of parking within the City of Perth district.   Reports to consider Citywide Security Services, CEO KPIs, and Cathedral Plaza Defects Rectification have been marked confidential by the CEO and will be discussed behind closed doors. Read the full agenda here: https://lnkd.in/gUc_aMDd

If you are heading to Cannes Lions International Festival of Creativity then you NEED to visit Chloe Davies and the It Takes A Village Collective gatherings. They will change your life, work and business. #Cannes #CannesLions #Leadership #LeadershipDevelopment #Strategy #GoodAncestor #Innovation #SuccessionPlanning #Legacy #FutureProofing #BusinessStrategy

Reflecting on some of the moments that solidified my passion for marketing and events by looking back of my time apart of FIU Homecoming Council. The organization that introduced me to the world of mega-events/ communications and entrusted me as A.D of Communications to mass market one of Florida International University biggest annual events! Check out highlights of my work since then in my online creative portfolio: https://lnkd.in/e8EAx5JP #openforwork #digitalmarketing #experientialmarketing

What an insightful article by Meenakshi Khanchandani about the dynamic landscape of luxury real estate marketing in Dubai. #realestatemarketing #marketing #luxuryhomes #dubairealestate

🇨🇦 Every July, Calgary, Alberta, comes alive with the Calgary Stampede— a spectacular 10-day rodeo, exhibition, and festival that attracts over one million visitors annually. 🐎 The Calgary Stampede isn't just a festival—it's a cornerstone of Canadian culture, celebrating our rich western heritage and community spirit. For Canadians, it’s a reminder of our roots and a source of national pride. ♥️ Why It Matters for Canadians: 🎉 Cultural Pride: Celebrate and preserve our unique western traditions. 🤝 Community Connection: Experience the unity and camaraderie that define us. 🍁 National Showcase: Highlighting the diversity and vibrancy of our country. For us, as marketers the Stampede offers invaluable insights into connecting with audiences on a deeper level: 💥 Engagement: They mastered how to captivate and retain a massive audience through immersive experiences. 💡 Brand Storytelling: See firsthand the power of authentic storytelling in building strong emotional connections. 🤩 Diverse Appeal: Understand the importance of catering to a wide demographic, ensuring inclusive and widespread reach. Did you know about this celebration? Tell us in the comments below!

City of Perth JUNE AGENDA 📖 FINISHING ROE STREET 🚧 In order for the Roe Street Masterplan project to be completed, Council is being recommended to approve a variation to increase the value of the contract for construction works.   PRIDEWA & SPACE COLLECTIVE SPONSORSHIP 🏳️🌈🏍️ Through the Major Events and Festivals sponsorship program, the City supports events of national and international significance which enhance Perth’s reputation and generate significant return on investment, economic impact, and visitation outcomes. Events will also provide significant sponsorship benefits in recognition of the City's support. Council is being recommended to support a $210k sponsorship for Pride WA PrideFEST 2023, and $500k cash and in-kind support for Space Collective to undertake and International Motorsport Event.   DRAFT SOCIAL, HEALTH, AND WELLBEING STRATEGY 2023/33🩺🏃🏻♂️ As required by s.16 of the Public Health Act 2016, the City has developed a Social, Health and Wellbeing Strategy 2023/33. The Strategy is based on the World Health Organisation’s Social Determinates of Health themes (social, physical, and economic environments) which align with the City’s Strategic Pillars: liveable, sustainable, and prosperous.   CODE OF CONDUCT REVIEW🏛️ The City has undertaken a minor review of the Code to ensure that the expectations and responsibilities included in the Code are still relevant and minor amendments, to improve consistency of language and provide clarity is recommended. The Code will be reviewed again following the 2023 Election to align the biennial review date with the local government election schedule and to provide the new council with the opportunity to be involved in the review.   TECH ACTION PLAN💻 Following stakeholder engagement earlier in 2023, Council is being recommended to approve the plan. The Tech Action Plan proposes three major outcomes being: 1) More investment into the State leading to growth of individual companies and the ecosystem; 2) Activation and audience development which creates energy in the city and leads to greater space utilisation and creation of new spaces; and 3) Increased capacity within the tech and innovation ecosystem including skills, knowledge, networks and partnerships. If approved, the actions to deliver the Tech Action Plan as recommended are estimated to result in the average annual spend on tech related activity to $752,500 over the next three years from 2023/24.
 CONFIDENTIAL ITEMS🤐 An unsolicited bid for Altona Laneway, West Perth, as well as a Lease Proposal for Council House will be considered behind closed doors as they are confidential in nature.   To read the full agenda, follow the link here: https://lnkd.in/gBkMHTTc   #Perth #CityOfPerth #CityOfLight #Australia #EastPerth #WestPerth #Nedlands #Crawley #Northbridge #PerthLife #PerthWA #PerthGram #PerthIsOk #CelebratePerth

Be our special guest at the most traditional, impressive and influential institution, a pillar of the British legal system referred to the Upper House - UK House of Lords 🎥 WATCH NOW OUR PRESTIGIOUS 2023 HOUSE OF LORDS PARLIAMENT MOVIE……IN JUST 3 MINUTES https://lnkd.in/dhAyMME8 Featuring top UK Construction industry professionals, Investors, UK and International government officials, our exclusive House of Lords Parliament annual event promises exquisite wines, gourmet cuisine, and unparalleled networking opportunities at a historic venue. To be held around November time 2024. Secure your sponsorship now for direct access to VIP guests, prominent brand exposure, and detailed guest data. Included you will be permitted to attend free of charge our prestigious Special Interest Group events and display your banners (over a 12 month period from after the event, two guests, one banner) Sponsorship Options: - Stone £7,000 - Bronze £9,000 - Silver £10,00 - Gold £12,000 - Diamond £15,000 - Sapphire £18,000 - Platinum £20,000 - Palladium £30,000 (Plus vat at the current rate) The overall Construction industry in the United Kingdom is forecast to increase to a revenue of 476.6 billion British pounds until 2027. AFFINITY - Construction Collaboration: revolutionising collaboration in construction. By facilitating seamless information exchange among stakeholders. AFFINITY - Construction Collaboration covers crucial topics like Innovation, Modern Methods of Construction, Skills & Housing Shortages, Diversity etc. As a dynamic hub, AFFINITY connects professionals, providing a unique platform for networking and engagement. 📧 Email for detailed information on each specific sponsorship level mentioned above and implement your official exclusive participation: richard@octaviusgb.com The Hon Richard Evans 🇬🇧 General enquiries about our events Juna Margariti 🛠♻️ Director, BA(Hons), SBID We meticulously plan all our events several months in advance to secure these remarkable and exclusive venues. #ukconstruction #collaboration #diversityandinclusion #technology #development