It’s April 1 and Betches Always On Instagram account is looking a little different today - but this partnership is no joke! Check out this first-ever Always On x Hulu takeover over the next two days for a dose of humorous takes on pop culture and entertainment - all presented by Hulu. The goal of this partnership is to drive awareness for their newest reality franchise: Vanderpump Villa so make sure to tune into Vanderpump Villa streaming now on Hulu. Thank you to the whole Publicis, Hulu and Vanderpump Villa teams for trusting us in this new format! https://lnkd.in/eeYcwAyq
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Founder, CEO | Published Author | Podcast Host | I help established founders and executives unlock recurring revenue with subscription businesses.
Disney now has full ownership of Hulu after buying NBCUniversal 33% stake. This isn't an offensive play - it's a defensive one. Consolidation in the streaming space will continue since consumers are now “chord cutting” (no, not their cable TV services 😉). 💻 A tighter economy means customers scrutinize their credit card statements more often. 💳 Streamers are asking themselves if they really need to pay for Netflix, Amazon Prime (video), HBO Max, Disney+, and Hulu ? Maybe,…. But, they can’t afford to. As a result, those customers are "cutting the chord"; cancelling the 2 or 3 streaming services they don't watch on the daily. Let’s see who makes the next move following today’s Disney deal. #subscriptioneconomy #streamingwars
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Unlocking Business Growth through Data-Driven Storytelling | Transmedia Analytics | Marketing Insights & Measurement | Creator | P&G, Mattel, Paramount
As streaming platforms shift their primary KPI from subscriber count to viewership, 2024 is shaping up to be a pivotal year for The Walt Disney Company. Following the successful release of X-Men '97, the new Star Wars series, Acolyte, is demonstrating strong initial engagement. The Lucasfilm garnered 4.8 million views on its first day, making it Disney+’s biggest series premiere of 2024. For comparison, X-Men '97 took nearly a week to reach this milestone. Acolyte is also outperforming other recent Star Wars series. Ahsoka, for instance, averaged 2.8 million viewers per day, reaching 14 million views in five days. Acolyte is on track to match or exceed Obi-Wan Kenobi’s record-breaking debut, which attracted 11.18 million viewers over three days. While Disney+'s release calendar is improving in terms of delivering consistent engagement, it still lags behind Netflix. However, the platform is clearly moving in the right direction. Well done Alisa. #media #disney #netflix #streaming
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US audiences went wild for Bridgerton in the last half of May, while Baby Reindeer continued to dominate in the UK. 🌟 Follow us for more #insights into the entertainment landscape and your favorite shows. #sociallistening #online #demand #audience #entertainment #film #TV #data #analytics #SVOD #streaming #netflix #SVOD
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Disney+, Hulu, and Max Are Bundling Their Streaming Platforms https://ift.tt/hlX54Zm The great consolidation of the industry continues as Warner Bros, in a bif to make money, will now attach Max to Disney and Hulu, creating another bundle that feels exactly like cable. The combined content will allow purchasers to watch ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight, and Warner Bros in ad-supported or ad-free plans. The Disney and Hulu merger of last year helped both companies, with subscriptions rising. Adding Max will give more options of r adults on the platform, and allow them to have access to both Marvel and DC Superheroes on the platform. There's also the idea of live sports, which Hulu already had, and Max shows through a TNT partnership. The move makes a ton of sense for Warner, who is trying to make as much cash as possible, as rumors swirl Zaslav could be selling the studio. Time will tell where more consolidation goes, but as we've pointed out, this is basically cable again. Let us know what you think in the comments. Sourced from CBS via No Film School https://ift.tt/ZCmhGkg May 09, 2024 at 11:03AM
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As expected, @Disney will take over the remaining @Hulu shares from @comcast for total ownership. The main news is that Disney, with Hulu and @DisneyPlus, is taking over @PrimeVideo to become the third-biggest streamer in the U.S. after @YouTube and @Netflix. Hulu will also reduce overhead and help Disney's streaming services to become profitable. The minor news is that Disney and Comcast are still haggeling over the price. @RobertIger -- Disney said Wednesday it expects to pay Comcast’s NBCUniversal at least $8.61 billion for its stake in Hulu, as the companies continue complex negotiations over the future of the streaming video service https://lnkd.in/gTJVyS3y via @WSJ
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Senior Director, Marketing, Commerce, and Tech Briefings @ EMARKETER | Leading Digital Marketing & Commerce Analyst
🌐 Exciting times in the media world! Warner Bros. Discovery (WBD) and Paramount are possibly teaming up (original scoop by Sara Fischer @ Axios). CEOs David Zaslav of WBD and Paramount's Bob Bakish recently met in NYC to talk about a potential merger. Imagine combining Paramount+ and HBO Max. For many viewers, it's a streaming a dream team. 🎬📺 This potential merger is a big move. WBD, valued at around $29 billion, and Paramount at about $10 billion, could create a formidable force against giants like Netflix and Disney+. It's a major play in the streaming game. 🌟 But it's not just about movies and shows. They're considering blending CBS News with CNN and bringing in CBS Sports' broadcasting strengths. This could really shake things up in how we consume news and sports. 🏈📰 Of course, there are challenges ahead, like regulatory considerations and financial logistics. If they navigate these successfully, we could witness a significant shift in how media and entertainment operate. 🌐🎬📺 #MediaMerger #StreamingEvolution #WBDParamount #EntertainmentIndustry
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As bundling within the streaming video space becomes increasingly more prominent, it becomes more interesting to look at service overlap among subscribers. Antenna released a new analysis, leveraging their data to identify likely combinations of subscriber overlap. Using data from the table below, here are some interesting callouts that potentially identify future bundles for platforms to make available. Disney+ subscribers are 2.2 times more likely to subscribe to AppleTV+. AppleTV+ subscribers are 2.4 times more likely to subscribe to Max. Max subscribers are 2.1 times more likely to subscribe to Peacock. Peacock subscribers are 2.1 times more likely to subscribe to Paramount+. #streamingvideo #svod #avod #bundling #netflix #disneyplus #peacock #max #digitalvideo #CTV #OTT #streamingbundles #subscribers #paramountplus
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It’s inspiring to see giants like Hulu, Disney+, and HBO Max join forces, setting a stellar example of how collaboration can enhance subscriber value and drive profit optimization. 🚀 But here’s the thing – you don’t need to be a streaming behemoth to reap the rewards of partnership. With SubSuite, subscription brands across all industries can effortlessly cross promote with other brands. Finding partners, setting competitive prices, and executing seamless marketing and payment processes is a snap. It’s all about making connections that count. 💡 https://lnkd.in/evq_shEj #CrossPromotion #SubscriptionGrowth #SubSuiteSuccess
Disney and Warner to Offer Bundle of Their Streaming Services
wsj.com
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Disney Buys Hulu Remaining 33% Stake from Comcast for $8.61 Billion... Disney has announced its plans to acquire Comcast’s one-third stake in Hulu for $8.6 billion. This move will make Disney the sole owner of the popular streaming platform, with the company’s strategy to dominate the streaming industry. The deal, which has been in the works for several years, will likely be completed later this year. For more information, videos and images: https://lnkd.in/gVHtUY2n Hulu has come a long way since its inception in 2007. It was initially founded as a joint venture between several major media companies, including 21st Century Fox, Comcast, and Time Warner. Over the years, it has evolved into a player in the streaming market, with a growing subscriber base and a catalog of original content. For more information, videos and images: https://lnkd.in/gVHtUY2n #disneynews #disneyhulu #comcastnews #comcast #hulustock #hulustake #wiki #wikikiki #disneybuy #disneyy #disneybuys #hulustudio #disneybusiness #disneyshare
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Advertising and media & entertainment expert. Consulting, thought leadership, custom research, go-to-market pieces, training.
As expected, @Disney will take over the remaining @Hulu shares from @comcast for total ownership. The main news is that Disney, with Hulu and @DisneyPlus, is taking over @PrimeVideo to become the third-biggest streamer in the U.S. after @YouTube and @Netflix. Hulu will also reduce overhead and help Disney's streaming services to become profitable. The minor news is that Disney and Comcast are still haggeling over the price. @RobertIger -- Disney said Wednesday it expects to pay Comcast’s NBCUniversal at least $8.61 billion for its stake in Hulu, as the companies continue complex negotiations over the future of the streaming video service https://lnkd.in/gTJVyS3y via @WSJ
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Meet the Cast: https://betches.com/vanderpump-villa-hulu-cast-bio/