Basemakers’ Post

“What’s the best way to drive sales velocity?” This is a question I’m asked many times each year. It’s something our team at Basemakers focuses on for many brands in thousands of stores throughout the US. The answer? Three things: -Availability -Visibility -Brand Advocacy 1️⃣Availability CPG is such a physical business. Grocery managers and distributors deal with thousands of SKUs, so it’s inevitable that there will be out-of-stocks and voids periodically. Ensuring you close voids and work with your distributors to order the right amount of product ahead of promo periods is essential. 2️⃣Visibility Finding ways to disrupt the shopper's path through displays and secondary placements is key. The display above generated hundreds of unit sales throughout the period it was up. 3️⃣Brand Advocacy Brands that actually visit stores and chat with retailers and distributors are able to see what they care about most. Finding win/win solutions to help meet their category goals while boosting your opportunities is what it’s all about. Competing in CPG is brutal, but with the right team and focus, you’ll put your brand in the best place to succeed!