Basemakers reposted this
Inc. 500 CEO @ Basemakers | Wharton Fellow | Helped scale 300+ CPG brands in retail | Follow us on our journey of building a world-class sales agency that builds brands from $0 → $100mm+
Honey Stinger is turning Nature’s Gold into Athletic Fuel! Here's their story: In the town of Steamboat Springs, Colorado, Bill Gamber and his father had an idea. Both avid beekeepers, they teamed up with friends to transform honey, nature’s powerhouse, into a CPG brand focused on fueling athletes. This was the birth of Honey Stinger. Starting as a small operation, Honey Stinger tapped into the community’s passion for outdoor sports. They aligned its products with the needs of cyclists, runners, and other athletes who craved natural, healthy fuel. The company's growth trajectory is compelling: expanding its offerings while maintaining a deep commitment to quality and natural ingredients. As they company scaled, they partnered with Factory to take the brand to the next level. Today, Honey Stinger continues to energize athletes across the globe, all while sticking to its roots— leveraging the power of honey. Proud to help fuel the brand with displays across the US with Basemakers!
Love these. Enjoyed these for the first time around 2015 and still do to this day
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Founder and CEO at IWON Organics | Health and Wellness
2wI never understood why honey isn’t higher on the ingredient deck. Maybe I’m not seeing their main honey products?