Attentive’s Post

This continues to be an invaluable report for data and analytics practitioners in the world of direct marketing to benchmark the effectiveness of their own analytics against the industry. I especially liked the insights related to the growth of Generative AI used to facilitate marketing campaigns. Many firms are talking about the use of Generative AI but as usual direct marketers are leading the charge.

The Language of Effectiveness, Marketing Week's agenda-setting report in partnership with Kantar is back for a third year. Results show that in 2024, faced with economic and budgetary pressures, marketers have reached a crucial moment in their crusade to instil a culture of effectiveness within their brands. Join this exclusive webinar as we debate the research findings and offer key insights https://ow.ly/eL6650SuHjY

JUST RELEASED! The 2023 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and objective benchmarking studies its members need to plan and optimize their marketing mix while forecasting future marketing impact and driving long-term sustainable growth. The 2021 and 2022 reports have been among the most downloaded reports at the ANA, with CMOs, data and analytics managers, media directors, and agency personnel all using the report for insights and guidance to optimize direct marketing investments and ROIs overall. The full report is a free download for ANA Members. See some key findings here: https://rb.gy/mlbg2w

We recently had on Colten Nahrebeski to talk market research and digital strategy. He explains how to use stories to connect with customers and show them the value of a brand and gives some useful tips on how to be more engaging and authentic in a competitive digital world. Listen here - https://lnkd.in/gPHxhg2f

Why do we eat what we eat, and drink what we drink? The answer to that question depends on the context – where we are, who we are with, the time of day, and the pressures of time and price. In other words, our demands change according to circumstances. Discover how the exclusive in-depth study “On the Mauritian Plate” by Analysis-an affiliate of Kantar, can transform your business approach! ✨ A first of its kind, “On the Mauritian Plate” enables you to precisely target consumers, develop innovative products, and adjust your marketing strategy to maximize impact. 🎯 Learn more about our detailed offers on this study here ⬇ https://lnkd.in/dhnZaDxY

 Brands who predict higher growth in 2024 are 6x more likely to prioritise creativity, and are actually 4.6x more likely to have a higher marketing spend than last year. Join us on The Work for our next webinar on the 17th of April, where we will be bringing together the results from the industry’s most wide-reaching survey of global creatives and marketers, with in-depth analysis and case studies from business leaders and our Advisory team. https://lnkd.in/ehu87KA2

Search for keywords and content inside Advertising Creatives #marketing #marketanalysis

The Language of Effectiveness, Marketing Week's agenda-setting report in partnership with Kantar is back for a third year. Results show that in 2024, faced with economic and budgetary pressures, marketers have reached a crucial moment in their crusade to instil a culture of effectiveness within their brands Join this exclusive webinar as we debate the research findings and offer key insights: https://ow.ly/slai50SlyAj

Did you know all SurveyMonkey accounts can now access our market research solutions? Get feedback fast, starting at $1, and discover how easy it is to capture market, industry, and buyer insights: https://bit.ly/4bKttqA

Today, we're introducing an invaluable addition to our platform: Industry Benchmarking. Have you ever wondered how your publications' performance stacks up against your competitors? Our industry benchmarking allows you to see exactly this! You can use KPIs like readership, engagement time, and bounce rate to gauge campaign effectiveness, spot strengths and weaknesses, and compare with competitors. These benchmarks establish a baseline for goal-setting and measuring optimization success. View all the benchmarks we've compiled so far across various industries here - https://publit.as/3JLbZOq #industrybenchmarks #benchmarking #marketingbenchmarks