adm Group’s Post

🚀 Exciting News! 🚀 We at adm Group are thrilled to unveil our latest capability: Connected Retail! 🛍️🔗 Now, brands can seamlessly monetize the last mile of the purchase cycle, enhancing customer engagement and driving sales like never before. 🌟💰 By integrating cutting-edge technology with strategic insights, we’re revolutionizing the way brands connect with consumers at the most critical touchpoints. Want to see how we’re transforming retail? Dive into the details and discover the future of Connected Retail! Below 👇🏾 #ConnectedRetail #RetailInnovation #CustomerEngagement #TechRevolution #BrandStrategy #LastMileMonetization

Rokt's Head of Agency Partnerships Paul Frantz shares 4 ways brands and retailers can create relevant shopping experiences for today’s consumers by redefining the post-checkout moment in his latest #byline for Retail TouchPoints. Read his insights here: https://bit.ly/3RHkSxa #retailnews #retailtech #ecommerce

Shopping Experience: Retail's Best Kept Secret.   As a key account manager, part of our priority is to contribute in collaboration with my business partner, to improve the experience in the omnichannel channel.   Implement actions focused on the shelf, on the digital experience to achieve that increase in category sales.   In addition to sell out, what other tool can we use?   The retailer has detailed information per transaction for each product sold in its channel. This can be obtained through: Membership Cards, Points Program, Mobile Shopping Application, to mention some examples.   If we can access this information, what actions can we achieve?   1. Personalized promotions for both captive clients and new clients. 2. Improve multicategory communication. What products are directly related to our brand?. 3. Communicate innovations. both captive and new clients. 4. Cross merchandising. Suggest the purchase of our products in other categories.   For our part, we know the best practices to apply in the channel as well as market information. What do you think about this topic?. #customerexperienceinformation #dataanalysis #customerinformation

Knowing is half the battle. Making it shoppable is where growth happens. Getting into retail is a big deal. Make sure potential customers know about it. We make it easy with tools that update in real time based on local inventory - large, medium, small, convenience, and specialty retailers. Bonus: create your own custom audiences for personalized media and content strategies! #cpgmarketing #shoppability #performancemarketing

Navigating the Future of Retail Engagement: Connecting Brands, Retailers and Shoppers through In-Store Digital Marketing! 🚀 Explore the cutting-edge strategies reshaping retail dynamics in this illuminating article from RETHINK Retail. Here are 3 key insights: 1️⃣ Seamless Integration: Learn how in-store digital marketing seamlessly integrates brands with retailers, creating a unified shopping experience. 2️⃣ Enhanced Shopper Journey: Dive into strategies that elevate the shopper journey, from personalised promotions to interactive displays, enhancing customer engagement. 3️⃣ Retail Technology Evolution: Uncover the latest advancements in retail technology that are revolutionising the way brands connect with shoppers in physical stores. Read more: https://hubs.li/Q02dv7YH0 #RetailInnovation #DigitalMarketing #ShopperExperience #RetailTechnology #KIVALUE #Retail #Insights

Four critical trends that will shape the retail industry over the next three to five years. Think with Google. 1. Shopping has become an ambient experience 2. As brand loyalty fades, partnerships grow in value 3. Gen Z is the new shopping powerhouse 4. Conscious consumers want more value and less risk #partnerships #experience #brand #retail

Three key ways in which in-store retail media contributes to sales growth. 1- Connect with unengaged customers - Take Advantage of the power of immersive experiences and how they enhance customer engagement, ultimately driving higher sales. 2. Deliver targeted brand promotions to customers - leverage the role of data-driven insights derived from in-store media, enabling retailers to make informed decisions and tailor marketing strategies to customer preferences. 3. Enhance customer experience and loyalty - strategic partnerships between retailers and brands are key to optimize in-store media and create mutually beneficial promotional opportunities. In a rapidly evolving retail landscape, leveraging in-store media effectively emerges as a crucial driver of sales growth, offering a personalized and data-driven approach to enhance customer experiences and boost overall business performance. Read the full Forbes article for detailed insights into the evolving dynamics of in-store retail media. https://lnkd.in/eKcTqq8q #Retail #SalesGrowth #InStoreMedia #BusinessInsights

This article acknowledges the fact the customer journeys 1. Lead to fluid shopping experiences 2. We should aspire to deeper omnichannel engagements 3. Simplification of customer journeys Bullets 2 and 3 are of particular interest. The idea of deeper omnichannel engagements requires many stakeholders to perform their tasks to make the shopping experience: easy, vivid and ultimately solve the "job to be done" for the customer. The confluence of merchants and marketers trying to bring this together has been strikingly hard, and uneven. I would be interested to see what others have been able to do to deliver a seamless shopping experience.

Group Business Director Philippa MOIG breaks down the three key disconnects between brands and shoppers with some practical solutions agencies should be championing. Philippa says, "The retail environment in Australia is no longer limited to traditional brick-and-mortar stores. Blended retail experiences, where online and offline channels seamlessly integrate, have become the norm.... in this exciting and rapidly evolving future, agencies have the potential to play an instrumental role in driving sustained growth by being as customer-obsessed as their clients." Check out the article here https://lnkd.in/g8XC8Rgn to read Phil's take on navigating retail complexity through a customer obsessed approach. #PHDIntelligenceConnected

Download our eBrief to learn how traditional #retail companies and digitally native #retailers can accelerate their #omnichannel strategies and deliver a seamless, consistent #CustomerExperience with a #CDP. http://bit.ly/2PtCxdT