Specialist, Lifecycle Marketing

Lincoln Union

Phoenix, AZ

Job Summary

Player 15 Group includes several companies and many collaborative departments that support the Phoenix Suns, Phoenix Mercury, and Footprint Center.

Would you like to win championships and create sustained success? Player 15 Group is looking for individuals who are committed to pursuing excellence and being a part of creating memorable experiences.

We are seeking an experienced and highly motivated Specialist, Lifecycle Marketing to assist team members with supporting and implementing cross-channel marketing campaigns across our consumer lifecycle programs, including email, push notifications and in-app messaging and SMS, with goals of driving subscriber growth, increasing engagement and retention, and revenue conversion.

What You Will Do

• Drive engagement and increase fan loyalty for the Phoenix Suns and Phoenix Mercury
• Own end-to-end strategy, planning and execution of season ticket member communication journey across digital channels for the Phoenix Suns and Phoenix Mercury – increasing fan loyalty and driving member retention
• Lead journey mapping, automation, and lifecycle strategies for Suns Live and Mercury Live direct to consumer streaming platforms
• Drive growth of mobile marketing channels, including push opted-in and SMS audiences, through targeted acquisition campaigns
• Develop behavioral-based triggers, automations and customer journeys across multiple digital channels leveraging the integration between the enterprise marketing automation platform and Customer Data Platform (CDP)
• Leverage insights and campaign performance to inform future recommendations and initiatives
• Maintain complex messaging calendars, journey maps and documentation to provide a centralized view and ensure accuracy as plans evolve
• Develop campaign briefs and marketing plan proposals in line with strategic objectives and audiences
• Partner with cross-functional teams to understand requirements and goals and ensure alignment and coordination with other digital approaches towards key business strategies and objectives
• Continuously research emerging trends and best practices in the data privacy, lifecycle and digital marketing spaces
• Play a key role in process evolution and efficiency across the cross-functional teams
• Contribute to other digital projects as needed
  
  

What We Need From Our Specialist, Lifecycle Marketing

• Must be able to work nights and weekends as needed
• Occasional travel from time to time for professional development
• Mostly indoor work, outdoor work possible but rare
• Must be able to lift at least 25lbs
• Must be able to work in front of a computer screen during the workday
• Ability to Read, Write & Speak in English
  
  

Experience/ Education Requirements

• Bachelor’s degree in a related field, including Advertising, Business, Communications, Journalism/PR, or Marketing
• 4+ years of digital marketing or related work experience, including but not limited to digital content management and strategy, lead generation, digital activations, etc.
• 3+ years of email marketing experience, preferably on an enterprise ESP and Marketing Automation platform
• 3+ years of experience supporting multi-channel lifecycle marketing programs and initiatives; comfortable with audience segmentation, automation strategy, and marketing using digital channels (email, push notifications, SMS, in-app, website, etc.)
• 1+ years of experience using CRM, CDP, or other data management platforms to target audiences, leveraging customer personas, preferences, and interests to drive creation of personalized engagement strategies
• Experience building behavioral triggers, automations and journeys within an ESP or marketing automation platform
• Basic knowledge of HTML and/or CSS preferred
• Experience maintaining complex marketing calendars and customer journey maps; outlining project timelines, tasks and requirements for project management and documentation
• Excellent organizational, time management and written/oral communication skills
• Self-motivated and intellectually curious, driven by a desire for continuous improvement
• A team player with the ability to juggle multiple projects simultaneously and perform under pressure with meticulous attention to detail
  
  

What You Can Expect

The work environment characteristics described here are representative of those that must be met by Specialist, Lifecycle Marketing to optimally perform the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Ability to transit throughout the arena for long periods of time.

This position works mainly indoors, removed from extreme weather; exposure to weather is

S-Sedentary Work – Exerting up to 10 pounds of force occasionally.

Must be able to carry on a conversation both on the phone and in-person.

Ability to Read, Write & Speak in English

Wide range of full-time benefit options including

• Medical, Dental and Vision coverages
• Life and Disability options
• Vacation, sick and holiday leave programs
• In-arena work requirements with the potential of hybrid schedules based on each role and department.

Perks:

• Discounts at Fanatics Team Shop
• Tickets available for Phoenix Suns and Phoenix Mercury games

Visit our Culture page to learn more about our culture and work environment

Player 15 Group is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Please note this job description is not crafted to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

For questions about this career opportunity, please contact the People & Culture Recruiting team at recruiting@suns.com