Media Assistant

Closing Date: Friday, July 5, 2024 at 9:00 PM [PST]

Position: Media Assistant - LPAC

Department: Parks, Recreation & Arts

Pay Rage: $21.82 - $25.26 Hourly

Non - Exempt – Overtime Eligible

Classification: Temporary / Part Time

Job Summary

Under the general supervision of the Marketing Coordinator, assists in the development and implementation of the Lancaster Performing Art Center’s (LPAC) brand, visual presence, and marketing needs. This role is responsible for assisting the Marketing Coordinator with designing creative assets, textual layouts, and websites. Additionally, the Media Assistant will be a key member of the LPAC marketing team, capable of delivering relevant creative ideas and necessary media support to the organization as a whole while acting as liaison between patrons and the Performing Arts Center.

Supervisory Responsibilities

• None
  
  

Example of Duties & Responsibilities:

Duties may include, but are not limited to, the following:

• Acts as brand ambassador for the Lancaster Performing Arts Center and the City of Lancaster
• Generates promotions for the LPAC using various social media platforms
• Interacts with the public, providing information about performances and programming
• Creates visual text, image, and video concepts using computer software
• Communicates ideas that inspire, inform, and captivate audiences
• Designs graphics to meet the organizations specific commercial, promotional, or utilitarian needs
• Executes both digital and print graphic design - including, but not limited to, signs, banners, branded merchandise, billboards, social media posts, magazines, brochures, videos, advertisements, posters, etc.
• Uses a variety of mediums to achieve artistic or decorative effects
• Transforms statistical data into visual graphics
• Maintains an expansive asset library
• Plans concepts by studying relevant information and materials
• Coordinates with outside agencies, artists, printers, and colleagues as necessary
• With the help of the Marketing Coordinator, develops, implements, and manages marketing strategies
• With the help of the Marketing Coordinator, creates engagement, retention, and retargeting strategies
• Stays up to date with the latest design trends and technologies
• Applies constructive feedback
• Ensures brand continuity across all platforms
• Assists with website updates and edits
• Develops and manages cross-platform paid ad campaigns
• Provides creative/graphic support to the Marketing Coordinator, LPAC management, and other departments
• Participates in various duties as assigned, including but not limited to, support for various LPAC operations, City of Lancaster special events, etc.
  
  

Required Skills:

• 2+ years of experience as a Media Assistant, Professional Social Media Role, Graphic Designer, Visual Communications, or similar role
• Mastery of Adobe Creative Suite: Photoshop, Illustrator, InDesign
• Proficient use of Adobe Creative Suite: Premiere, After Effects, Lightroom
• Photography experience – familiarity with DSLR camera
• Familiarity with web design and publishing using WordPress
• Ability in UX/UI design
• Sense of design principles and color theory
• Grasp of graphic design principles, color management, resolution, file types, scale, etc.
• Experience performing audience and buyer persona research
• Basic office skills (printing, Microsoft Suites, Adobe Acrobat, etc.)
• Enthusiasm for design, entertainment, and community
• Arithmetic
• Strong interpersonal skills
• Customer Service
• Attention to detail
• Excellent multitasking skills
• Critical thinker and problem-solving skills
• Ability to be a team player
• Good time-management skills
• Great interpersonal and communication skills
• Ability to organize
• Understand and follow written and oral instructions
• Deal tactfully and effectively with staff, participants and the public
  
  

Please be prepared to provide a portfolio of your recent work along with a cover letter explaining your most relevant experience and interest in this position.

Please note that this position may work up to 18 hours weekly, but hours are not guaranteed and will vary by actual need.

Education And Experience

• Any equivalent combination of education and experience that provides the knowledge, skills, and abilities necessary for acceptable job performance
• Currently enrolled in a college or university majoring in Arts or a related field is desirable
  
  

Core Competencies

• Problem Solving – Analytically and logically evaluating information
• Learning Agility – Seeking learning opportunities and applying the lessons to work
• Handling Stress – Maintaining emotional stability and self-control under pressure, challenge, or adversity
• Professional Integrity & Ethics – Displaying honesty, adherence to principles, and personal accountability
• Safety Focus – Showing Vigilance and care in identifying and addressing health risks and safety hazards
• Customer Focus – Attending to the Needs and expectations of customers
• Informing – Proactively obtaining and sharing information
• Teamwork – Collaborating with others to achieve shared goals
• Valuing Diversity – Appreciating the benefits of varied backgrounds and cultures in the workplace
• Allocating Resources – Prioritizing the use of fiscal and material resources to maximize organizational effectiveness
  
  

Guiding Principles

• Put people first.
• Be visionary.
• Be an ambassador for Lancaster.
• Be Fiscally Responsible.
• Be Creative.
• Always Improving.
• Be Adaptable and Resilient.
  
  

Essential Physical Requirements

• Ascend/Descend stairs/ladders/balance (moderate)
• Position self to bend or twist (frequent)
• To move, transport, position items up to 15 lbs. (frequent)
• Exposed to outdoor weather conditions (moderate)
• Operate Equipment (moderate)
• Stationary or squatting position (frequent)
  
  

Environmental Factors

• Work under time pressure (moderate to frequent)
• Interruptions (frequent)
  
  

Essential Cognitive Functions

• Analyze (continuous)
• Computations (frequent)
• Generate Written Work Product (infrequent)
• Independent Problem Solving (continuous)
• Interruptions (frequent)
• Maintain Positive Public Relations (continuous)
• Organize (frequent)
  
  

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time;

The City of Lancaster will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act. You do not need to disclose your criminal history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if the City of Lancaster is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report. Find out more about the Fair Chance Act by visiting www.dfeh.ca.gov/fair-chance-act/ .

The City of Lancaster is an Equal Opportunity Employer.