General Manager

GENERAL MANAGER

Reports to: Area Director of Operations. Position is exempt

WHO WE ARE

Hotels done differently. Aparium has just been named to the Top 25 Hotel Brands in the world by Travel + Leisure. We believe in the power of People, Place and Character. We ensure our hotels are a place where individuals are valued and celebrated, elevating our associates’ pride in who they are, where they live and who we serve. Our hotel is a tribute to the neighborhoods and the people of the communities where we operate.

Soulful, sophisticated, and avant-garde, the Jasper Hotel serves as Fargo’s social hub for cultured locals and modern travelers looking to connect, discover and indulge, the intersection of luxury and community. Redefining hotel luxury in North Dakota, the hotel boasts 6,000 square feet of flexible space, 125 rooms and features Rosewild Restaurant, a signature lobby lounge, and a café.

The hotel is managed by Aparium Hotel Group founded in 2011 is driven by the belief that all hospitality experiences should be fueled by the poetics of their surroundings, Aparium was born with an intense focus on unearthing the amazing moments unique to every city. Since its founding, Aparium has grown into a new kind of hotel brand, one that ventures off the beaten path, both geographically and philosophically. It is a sophisticated hotel brand known for its singular ability to combine the business acumen of large hospitality companies with the charm of boutique hotels, bringing the disparate forces together in bustling, smaller markets.

THE ROLE

The General Manager has the responsibility to develop and drive the operating strategy for the hotel to ensure that it aligns with our company pillars of translocal hospitality, intuitive service, and collaborative culture. As the leader of the hotel, you are accountable for the guest experience, associate engagement, financial performance and revenue generation, among other responsibilities. The General Manager actively participates in the operation – leads by example and inspects what they expect. The candidate’s personal priorities and preferences need to align to the demographic and psychographic of the guests of the hotel. The General Manager will need to be immediately aware of their neighborhood's concerns and needs, which may range from charitable and volunteering needs, attendance at city council meetings to partnering with local merchants, farmers, roasters, brew masters, and artisans.

WHAT YOU WILL DO

• Collaborate frequently with headquarters for support, clarification, direction, approval, and potential risks; comfortable in leading through ambiguity to achieve certainty; ensure the balance of needs and direction between Aparium Management and Hotel Ownership
• Take ownership of the short and long-term profitability of the hotel.; although not required to be a financial genius, interpret a P&L fluently to understand what the needs are to drive top-line revenue and what costs to control to enhance GOP
• Act as the mayor of the neighborhood and create relationships and connections within the local community by knowing every merchant, operator, and owner within the hotel’s vicinity; the GM is expected to participate in local boards, community service projects, and events which represents the translocal hospitality for the hotel
• Attract and select the most qualified, on-brand talent; develop and coach associates for future advancement; and guide the executive team in their role and purpose in developing their people and identifying ways to improve the work environment through practices, tools, and communication
• Reinforce the company's Art+ Science ideologies until you are “blue in the face” to ensure the experiences of translocal hospitality, intuitive service, and collaboration are implemented and modeled by yourself and every leader of the hotel
• Create a Food + Beverage driven environment, ensuring the hotel's restaurant concepts are in full force; partner closely with the leaders of Food+ Beverage to ensure offerings are locally sourced and produced, of the highest quality and celebrate the locality of the hotel; and be passionately aware of average checks, VIP reservations, special events, costs, signature dishes and the mixologist's recent creation
• Encourage employees to follow instincts and use their best judgment to create experiences for guests that are thoughtful and authentic; ensure associates are educated thoroughly on Aparium's Art+ Science methods; model and uphold Aparium standards consistently; and utilize guest feedback to improve service delivery
• Believe in and exhibit the service chain profit theory and know that engaged employees create engaged and return guests; not only does the GM respond urgently to Trip Advisor compliments and concerns it also has a pulse on their level of engagement of the teams and knows a Glassdoor comment is just as critical
• Ensure they and their executive team achieve their quarterly incentive (among the best in the industry by the way) by driving the key metrics that make the hotel successful; the incentive is a balance scorecard that ensures the components of people, product and profit receive equal attention
• Dive deep into the sales and marketing efforts by measuring the effectiveness of broad-based marketing plans and yield management efforts to diversify sources of revenue and maximize the number of market segments needed, don't be a one trick pony

WHAT YOU WILL NEED

• You have been a previous General Manager in a full-service hotel for at least three (3) years within an upper-up scale or boutique-lifestyle company or property
• You have worked for a boutique-style hotel company or independent hotel group, and may have led or participated in restaurant or hotel openings
• Bachelor’s degree: or related relevant years of experience is required
• Proficiency of the English language in reading, writing and verbal communication. Secondary language preferred
• Adaptable interpersonal skills to represent hotel to local stakeholders, ownership, opinion makers, business executives and employees
• Comfortable in your own skin, know who you are and have a point of view and can articulate a perspective or opinion with substance and clarity

As an Equal Opportunity Employer, Aparium Hospitality Services celebrates diversity and is committed to creating an equitable and inclusive environment, and a sense of belonging for all associates. We do not discriminate and believe every individual should be proud of who they are, and where they come from and take pride in who we serve. Aparium is an E-Verify employer.