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We’re looking for an experienced Digital Marketing Manager to increase digital engagement and a drive holistic digital strategy. In this role, you will be responsible for helping us hone our understanding of how our customer personas search for a wide array of brands, products and services and then reach those customers at key points in their digital journeys.
With an experimentation/fail-fast mindset you will work with our team to drive digital engagement; improve user experience; maximize conversion rates across our B2B domains; help prioritize and drive the execution of the web and content teams’ tasks.
What You’ll Do:
Drive high quality conversions through corporate websites, paid and organic social, and SEA/SEO efforts
Lead the modernization of legacy web pages. Work with designers and web developers to ideate and project manage creation of new web pages.
Work collaboratively on all projects with global Marketing team members with content creators, web master and US-based SEO/SEA agency
Own organic search strategy, manage tasks/work with our agency and advocate for the best SEO outcome across three B2B domains
Monitor keyword position, set goals and work to optimize new content
Monitor domain health with Google Search Console, working with the web master to mitigate or remedy issues
Gain a strong understanding of customer needs, pain points, strategy, and products
Maintain a global outlook for a highest quality web experience across regions
Gather and analyze measurable analytics to identify ways to improve performance across all digital channels
Coordinate new web requests with the web team
Control the QA process
Embed digital marketing understanding into the marketing organization
Other duties as assigned by leadership
Qualifications
Willing to work 100% ONSITE Monday-Friday
A 4 year college degree is required
A minimum of 5 years relevant experience is required
Proven experience on a corporate marketing team, with a specialty in digital marketing
Planning, designing, organizing and executing digital initiatives
Tools such as SEM Rush, BrowserStack, Hotjar
Experience managing a search program: organizing SEO copy blocks, keyword research, back-linking and implementing new initiatives at speed and with care
Experience working with a full range of marketing team members: marketing automation team (Pardot preferred); CRM team (Salesforce preferred); design teams; content creation teams
Strong writing and communication skills
Solid knowledge of ad comfort with website analytics tools, particularly Google Analytics and Google Tag Manager
Ability to clearly communicate actionable insight across the marketing team
Great attention to detail with reporting, QA and ad copy while also having an eye on the larger digital marketing strategy
Strong data analytics skills to extract actionable insights
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Software Development
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