Digital Marketing Manager

Appleton Finn is conducting an executive search on behalf of our partner, a leading skincare brand based in NYC.

Job Description: As a Digital Marketing Manager, you'll develop and execute digital marketing strategies to boost brand awareness, drive online sales, and engage customers. Collaborate with cross-functional teams to create compelling campaigns and maintain a cohesive online presence.

Key Responsibilities:

• Develop and implement digital marketing strategies to increase brand visibility and customer acquisition.
• Manage and optimize PPC, display, social media, and influencer campaigns.
• Oversee content creation for social media, email marketing, and the website.
• Analyze campaign performance and provide insights for improvement.
• Collaborate with product development to launch new products and promotions.
• Stay updated on industry trends and competitor activities.
• Manage the digital marketing budget effectively.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years in digital marketing, preferably in fashion, beauty, or lifestyle brands.
• Proven track record in managing successful digital campaigns and driving sales.
• Strong knowledge of SEO, SEM, social media, and email marketing.
• Excellent analytical skills for data interpretation and decision-making.
• Creative thinker with strong project management skills.
• Exceptional communication and collaboration abilities.