Digital & Event Marketing Manager

Join us for a bright future…Discover where your talent fits best at ALM!

Our network of more than 450+ employees globally is united by a shared understanding that the work we do makes a direct impact on the success of our customers and audiences. Our collaborative environment provides a vast amount of opportunities for career development. Our goal is to hire industry’s top talent, offer growth opportunities and provide a fulfilling working environment.

Here at ALM, we are a customer-focused and market-driven company dedicated to the success of the customers we serve with our information products and marketing services and events. Across ALM, our teams deliver premium content to professionals in the legal, finance, real estate and insurance industries.

We promote and value innovation and an entrepreneurial spirit. We believe that integrity must be at the heart of everything we do. We foster an environment of trust and teamwork and believe that employee empowerment drives our progress and success as a business. We insist on quality and continuous improvement in all that we do. We have a winning attitude and seek to celebrate all of our successes … big and small.

Salary Range: 55,000 - 60,000 USD Annually

The referenced salary range is based on the Company's good faith belief at the time of posting. Total compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.

This position can be based in New York City, Erlanger, KY or Denver, CO and also remotely.

Although this could be a remote position, due to business registration, applicants who live in AK, AL, AR, HI, IA, ID, KS, MT, ND, NE, NM, NV, RI, SD, UT, WA, and WY, cannot be considered for this position.

ALM is immediately hiring a Digital & Event Marketing Manager based in the US to join its Business & Finance Events marketing team. The Digital & Event Marketing Manager is charged with collaborating with other team members to ensure the successful marketing of ALM’s events and awards programs.

The Digital & Event Marketing Manager will be responsible for marketing select events and awards within the Business & Finance portfolio, including conferences, awards programs, and webinars.

This position will work closely with the Director of Event Marketing to develop and execute marketing strategy on all assigned tasks, as well as assist with the execution of various marketing needs, including, but not limited to, list building; email content development; attendee reminder campaigns; budget management; campaign reporting; awards platform building and management, as well as other daily tasks that may arise.

The Digital & Event Marketing Manager will interact with both internal and external clients and must have strong written and verbal communication skills, as well as strong organizational skills. Additionally, this position will work towards established deadlines for each event, and could be working on multiple events simultaneously, so they must be a good multitasker.

Responsibilities:

• Develop and adhere to event marketing plans and runways in an effort to reach attendee and/or revenue goals for all conferences, award programs and webinars.
• Be responsible for accurate budget management for assigned events.
• Coordinate internal and external resources, including email deployment, designers, digital marketers, etc.
• Coordinate website edits for assigned events.
• Work with the team to develop and maintain proper registration forms for assigned events throughout the year.
• Registrant communication deployment as needed (pre and post-event emails, balance dues, etc.)
• Attend events throughout the year to assist in onsite execution, including working registration, crowd management, or other needs as outlined by the operations team.

Qualifications:

• 3-4 years marketing experience required; event marketing experience a plus
• Ambitious and proactive with a calm response to pressure
• Excellent time management and multi-tasking skills to meet strict deadlines
• Experience with customer data platforms (CDP) and a basic understanding of audience segmentation.
• Experience with marketing automation tools, such as, Hubspot, Marketo or equivalent.
• Highly detail-oriented and a self-starter
• Able to work efficiently independently, as well as part of a team
• Excellent written and verbal communication skills, including proofreading skills
• Excellent interpersonal skills, including in-person, through email and on the phone
• Strong record of customer service
• A resourceful and creative problem solver
• Easily adaptable to situations and changing event demands
• Bachelor’s Degree required
• Ability to travel to events as needed

Why you should join ALM...

• Generous Benefit Plans for Medical, Vision & Dental Coverage
• 401(K) Plan With Match
• Paid Time Off (Vacation, Personal Days & Sick Days)
• Summer Fridays - Early Office Closure
• Paid Holidays
• Health Savings Account
• Flexible Spending Accounts for Dependent Care & Medical Expenses
• Parental Leave
• Career Development Learning & Training Opportunities
• Educational Assistance
• Employee Referral Bonus
• Employee Recognition Awards
• Short-term & Long-term Disability Coverage
• Flexible Work Schedules

ALM provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, veteran status, national origin, age, disability or genetics. In addition to federal law requirements, ALM complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.