Customer Marketing Manager- Key Accounts

Are you excited by the idea of joining a company that is a sustainability leader and that strives to shape living for the better by creating better experiences and products that elevate our consumers’ everyday lives? This may be the opportunity for you. We are seeking a marketing professional who is a self-starter and is ready to take on a strategic, yet tactical role supporting our major appliances business. To be successful, you must be good and influencing and motivating others while using consumer insights and brand strategies to create meaningful go-to-market plans to drive sales! You must also thrive in a fast-paced action-oriented environment. If this sounds like something you’re interested in, we invite you to join us to Shape Living for the Better.

As the Customer Marketing Manager, you will work with our retail customers to create best-in-class consumer experiences instore and online, while driving sales and increasing brand desirability. In this role, you will be a channel specific marketing-owner within the Customer Marketing Team, and will be responsible for leading all marketing initiatives that impact Electrolux Major Appliances’ largest customers. You will create impactful go-to-market strategies and advertising programs to support Electrolux and Frigidaire brands while measuring the success of campaigns and positioning of the brands within market. You will be an integral partner to the Electrolux sales team and serve as the marketing lead on all assigned customer related meetings and events. Customer Marketing Manager’s responsibilities include: setting marketing objectives, tracking results, measuring program ROI and providing feedback to both internal and external partners.

Essential Duties And Responsibilities

• Responsible for delivering consistent brand experiences to retail customers and their consumers through effective creation and management of strategic co-marketing plans, advertising, marketing assets, digital marketing, online content, and retailer floor executions
• Collaborate with internal sales teams to create strategic messaging, assets, sell-in plans, go-to-market campaigns, and co-marketing programs that support company initiatives of and sales goals for Electrolux brands; support sales teams in influencing key customer stakeholders to gain advertising space
• Lead the development and execution of specific customer annual co-marketing plans and supporting creative, including detailed budgets and advertising plans focused on digital marketing tactics but including all potential marketing tactics (digital, paid search, television, in-store materials and events, online, print, PR, OOH, etc.).
• Measure and evaluate ROI through sales and promotion effectiveness of trade marketing initiatives, including reporting out results across channels monthly. Manage and track annual marketing spend and effectiveness of spend by customer.
• Continuously optimize the online consumer experience through trade partner websites, including website content management processes, online product demo strategies, retailer website consumer ratings and reviews management, and digital co-marketing campaigns.
• Participate in regular customer marketing meetings to review plans, progress, and timelines.
• Fully support the marketing needs and requirements of key product launches across brands.
• Oversee customer integration plans to ensure plans align with business and brand objectives, as well as find ways to identify and execute on synergies with major appliances customer marketing.
• Travel with the United States is required.
• All other duties as required.
  
  

Minimum Qualifications

• Bachelor's degree in marketing or related field
• Minimum of 5 years of agency, retail marketing, brand marketing, digital marketing or B2B experience required; familiarity with national retail chains as well as online retailers preferred
• Strong client services experience
• Strong budget management and analytical skills
• Strong presentation skills
• Highly personable
• Experience and proficiency in working cross functionally across marketing, sales, and external business customers
• Proven ability to collaborate broadly with flexible, positive attitude, and ability to get results
• Demonstrated track record of influencing priorities and motivating cross-functional partners for support
• Must be action orientated and responsive in a very fast paced environment
  
  

Knowledge, Skills & Abilities Required

• Self-starter with demonstrated leadership skills and strategic thinking abilities
• Desire to work at both strategic and tactical levels
• Exceptional interpersonal and communication skills
• Must have excellent customer management and networking skills
• Ability to handle multiple projects and priorities simultaneously
• Must have a full knowledge of PowerPoint, Excel, and Word
• A high degree of organization is a must
  
  

PHYSICAL DEMANDS

While performing the duties of this job, the employee is required to travel within the United States (approximately 10% of the time). The employee frequently is required to walk, sit, and stand. The employee must occasionally lift and/or move up to 25 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

WORK ENVIRONMENT

This position works in a typical office environment operating under a hybrid workplace policy. The noise level in the work environment is usually moderate. Travel may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

INTERNAL/EXTERNAL COMMUNICATION

This position requires the employee to communicate with external vendors and internal customers on a regular basis.

Company Description

Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. As a leading global appliance company, we place the consumer at the heart of everything we do. Through our brands, including Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi, we sell more than 60 million household and professional products in more than 150 markets every year.