Business Analytics Intern

Goodbaby International

Job Title: Sales & Marketing Analyst Intern

Position Overview:

The Sales & Marketing Analyst Intern position is a part of our Consumer Insights & Analytics team and will be working closely with the Sales and Marketing departments. The Consumer Insights & Analytics team serves as internal consultants to key functions across Goodbaby’s business, including Goodbaby’s executive, product, marketing, and sales organizations. The team is a fully integrated partner to all business functions, ensuring close partnerships that effectively inform, drive, and measure company performance.

We are looking for an individual who will be able to analyze both quantitative and qualitative data, trends, strategies, and external competition. In addition, the Sales & Marketing Analyst Intern will be expected to research and identify ways to build our brand and acquire new consumers. The Sales & Marketing Analyst Intern responsibilities include but are not limited to measuring digital experiences, performance, identifying optimization opportunities, and assisting with testing and personalization of user experience. This includes developing reports and analyzing web/mobile data using Google Analytics and Looker Studio. The individual will play a critical role in advising on how to deliver a great digital experience to grow the business and inform strategy.

We are a 100+ year old brand that is growing faster in the digital space than any other major Juvenile company. Come join the excitement and help define, implement, and scale the systems and processes for long-term growth across the marketing and sales teams. If you love finding solutions, making quick decisions, and aren't afraid of being wrong, this could be a great fit!

Responsibilities:

Extract, interpret and communicate significant patterns of visitor behavior from web/mobile data that identifies meaningful business opportunities including both marketing compliance and user experiences/functionality, in other words, be curious

• Work closely with the business to understand monitoring requirements and consumer data analytics requirements
• Regular delivery of reporting and analysis on the performance of sales, both directly from brand websites and retail partners
• Constantly looking for improvements in tools, data sources, and analytic techniques to improve various aspects of business needs
• Identifying critical business problems, translating them into structured analysis, synthesizing data from multiple sources, and delivering insights that drive strategy
• Leverage analytics to form recommendations that help provide best-in-class digital experiences, increase conversion rates, and drive qualified inquiries
• Educate Stakeholders on trends and recommend improvements to customer digital experiences and drive enhancements for the respective backlog
• Present findings and recommendations in a concise, direct and informed manner
• Assist with implementation of analytics aspects of new website feature launches
  
  

Required Experience & Technical Competencies:

• Current enrollment in a related BS or master’s degree program
• Excellent verbal and written communication skills
• Strong knowledge of Microsoft Suite Products (Word, Excel, PowerPoint, Outlook, OneNote)
• Familiar with marketing analytics software a plus: Google Analytics, AdWords, Looker Studio
• Formal Presentation Skills; experience presenting to large groups
  
  

Who we’re looking for:

Strong interpersonal & influencing skills to drive business priorities within the larger organization as well as to work with cross-functional partners to win as one team

• Creative thinking capabilities that include an interest to learn and adopt new marketing strategies and tactics
• Attention to detail with outstanding project management skills
• A strong quantitative thinker with the ability to build and interpret complex consumer data
  
  

Expected Behavioral Norms:

RESPECT: Be professional and mindful. There’s so much to be proud of in our workplace—let’s show it. When there’s room to offer feedback, let’s be constructive about it. When a colleague deserves praise, let’s be loud and genuine about it. We can make our company even stronger by building each other up and practicing deliberate acts of kindness.

COMMUNICATION: Be clear, stay connected. Let’s leave nothing to interpretation. If we sense static, let’s commit to picking up the phone and talking things through. We can avoid communication breakdowns by being direct, transparent and respectful with colleagues; responding in a timely manner; and never leave each other guessing.

COLLABORATION: Put we above I. Let’s strive to break down silos; welcome input and ideas from anywhere and any title; listen and encourage all voices at the table; and work seamlessly across disciplines and as an integrated team to achieve goals and drive success.

ACCOUNTABILITY: Own it. Let’s embrace our individual responsibilities, own our deadlines and never point fingers. Our workplace becomes even more rewarding when we share in each other’s successes and failures; run buttoned up, timely meetings; say what we mean and do what we say.

INCLUSION: We welcome you—the whole you. Your background, your culture, your ethnicity, your unique experiences, your way of looking at the world. We truly believe that your individuality helps us create a diverse, inclusive and inspired workplace in which every ethnicity, nationality, religion, elder status, family structure and gender identity is embraced and valued. We also welcome your passion for making the lives of children, your co-workers, and our company better. Because as different as we are, that’s the common theme that will always keep us moving forward—together.

CREATIVITY: Be bold, brave and unexpected. Let’s push ideas until they scare us a little bit. Because it’s there, in uncharted creative territory, where we find breakthroughs that help our company lead vs. follow. Let’s keep exploring and being curious students of the world. Every day, let’s find ways to inspire each other, draw out cool thinking, and get behind great ideas that bring us all up.

POSITIVITY: Always see the good. When we arrive at work, let’s check negative feelings at the door. The workday feels a lot happier and healthier when we each see the good in our peers, our work, ourselves. Let’s work together to view challenges as opportunities and always know that the right attitude can change everything.

EEO-M/F/DISABLED/VETS EMPLOYER

EEO Statement

At Goodbaby International, we value and embrace you. It’s our belief that diversity and inclusion is an essential component to our success as an international business. Accordingly, we are committed to provide a work environment free of discrimination and harassment. Goodbaby’s policy applies throughout the employment relationship—including recruitment, hiring, training, advancement, separation and day-to-day practices.

Goodbaby’s employment decisions will not be based on race, color and ancestry, religion, national origin, age, gender identity, sexual orientation, family or parental status, disability, medical history, genetic information or any basis prohibited by applicable law. Employment decisions will be based on an applicant’s merit and qualifications, the position requirements and our business needs.