The Automotive Account Executive will work directly with franchise automotive dealers in Michigan, primarily the tri-county area, serving as an expert on our comprehensive portfolio of print and digital solutions. This role involves providing ongoing assessments and recommendations to enhance the dealer's print and digital performance. The Account Executive will develop key initiatives and leverage best practices to increase dealership traffic, retail sales, and market share.
What You Will Do
Develop and maintain strong, long-term relationships with clients and serve as the primary point of contact for all advertising needs to ensure client satisfaction
Identify and pursue new business opportunities to achieve sales targets, conduct market research to identify potential clients and generate leads
Oversee the execution of print, direct mail & digital advertising campaigns including display, social media, email marketing, and other online marketing strategies; ensure campaigns are delivered on time, within budget, and meet client expectations
Understand client business goals and provide strategic advice on digital marketing solution, present and explain the benefits of our digital products to clients
Monitor campaign performance and provide clients with detailed reports and insights; use analytics to optimize campaign performance and recommend improvements
Work closely with internal teams, including creative, technical, and production, to ensure seamless execution of campaigns; coordinate with other departments to deliver integrated marketing solutions
Stay up-to-date with industry trends, emerging technologies, and competitive landscape and use this knowledge to educate clients and drive innovative solutions
Maintain sales activities and client interactions in pipeline
Prepare sales reports and forecasts for management
What You Will Bring
Bachelor's degree preferred but not necessary
3+ years of experience in automotive media sales and account management
Strong understanding of digital marketing channels, including SEO, SEM, social media, display advertising, and email marketing
Excellent communication and presentation skills
Ability to build and maintain client relationships
Proven track record of meeting or exceeding sales targets
Analytical mindset with the ability to interpret data and make data-driven decisions
Proficiency in CRM software, Microsoft and Google Docs
Creative thinking and problem-solving abilities
Valid driver's license and reliable transportation required
This is a remote role but you must reside in the state of Michigan.
The annual salary range is $50,000 - $65,000. This position is eligible for incentive compensation (commission) and cell phone reimbursement. Pay is based on several factors including but not limited to education, work experience, time in role, certifications, etc. This role is eligible for a bonus based on performance. In addition to your salary, MediaNews Group offers a comprehensive benefits package, and a 401K plan (all benefits are based on eligibility).
Who We Are
The Oakland Press, a subsidiary of MediaNews Group, is a daily newspaper published in Oakland County, Michigan with headquarters in Troy. It is owned by 21st Century Media, the local historical society traces its origins to The Pontiac Gazette, founded in 1843. The paper has been published under various names, including The Pontiac Press, until it was renamed The Oakland Press in 1972. Original editorials and reporting, including major-sport beat writers, are also carried in the sister paper The Macomb Daily.
We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
“Built In Best Places to Work 2023 & 2024 Winner”
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Book and Periodical Publishing
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