Sharon Lee-Schoettler

The key to making your direct mail a success is really understanding who your ideal customer is by using Anchor’s profiling and predictive modeling methods. Get started today with a FREE detailed report of your data health with information that ensures deliverability of your marketing to the right audience! https://bit.ly/3VuuiMX If you’d like more information, contact us at (800) 452-2357. #dataquality #customerprofiling #datamodeling #datahygiene #dataenrichment #dataanalysis

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Pharma news at your fingertips - literally!

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For many businesses, thinking about AI’s potential alone just isn’t enough. Even for those utilizing our Media Mate suite of AI tools, the immediate impact and benefits of, say, maximizing marketing productivity and streamlining workflow operations can be so broadly felt that they aren’t instantly quantifiable. In fact, for almost half of those recently surveyed by Gartner, estimating or demonstrating its value is the primary obstacle in adopting the technology. “Business value continues to be a challenge for organizations when it comes to AI,” says Leinar Ramos, Senior Director Analyst at Gartner. “As organizations scale AI, they need to consider the total cost of ownership of their projects, as well as the wide spectrum of benefits beyond productivity improvement.” Other barriers revolved around the lack of something, from lack of talent and skills (42%) and lack of confidence (40%) to lack of data, business alignment, and trust in AI in general (each with 39%). According to Gartner’s survey, 29% are using generative AI, making it the most frequently deployed AI solution and “a catalyst for the expansion of AI in the enterprise,” according to Ramos. “AI-mature organizations invest in foundational capabilities that will remain relevant regardless of what happens tomorrow in the world of AI,” says Ramos, “and that allows them to scale their AI deployments efficiently and safely.” #AIimplementation #AIobstacles #AIhurdles #AIvalue #AImarketingtools #AImarketingsoftware #publishing #publishingindustry #digitalpublishing #mediapublishing #AIsoftware #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager (Photo Source: Gartner)

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Stumped on what to get Mom for Mother's Day? Our friends at Bathroom Pros New Jersey has the ultimate solution(It's not flowers...) Email marketing is a great way to communicate and engage with your audience. See our tips for optimizing your campaigns and staying compliant with SPAM laws. Like our content? See what we can do for you! https://bit.ly/3UINN5j #bathroomremodel #bathroommakeover #acorntooak #weloveourclients #EmailMarketing #MarketingAgency #CANSPAMAct #GDPR

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👔 Looking to up your SEM game? Consider incorporating display ads into your marketing strategy! 🌟 Display ads offer a unique way to reach your target audience and drive conversions. With eye-catching visuals and strategic placement, you can increase brand visibility and attract new customers. 💼 Plus, display ads can be an effective way to retarget website visitors and keep your brand top of mind. 💡Have you used display ads before? Share your insights, tips, and tricks in the comments below. #SEM #DisplayAds #MarketingStrategy 💻📈🚀

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Most businesses need a digital marketing partner. Many of our clients reach out for help deciphering digital marketing firms' contracts. Here's a primer on making sense of a digital marketing firm's contract: https://lnkd.in/epyGNFnj

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With all the attention being paid recently (and rightfully) on data in a post-cookie future, I was actually somewhat surprised by the latest findings from Acoustic and Forrester Consulting. According to the 1,200-plus marketing professionals surveyed for the Strengthen Customer Retention And Engagement With Behavioral Data study, only 75% say collecting real-time data about a customer journey and buying experience is critical, while only 47% are even collecting the data. In other words, most aren’t collecting data, and a quarter don’t seem to think they need to. “[The] findings demonstrate that marketers continue to struggle with collecting and leveraging customer behavioral signals throughout the customer journey,” says Mark Cattini, Acoustic’s CEO. “Without the right technology and strategy in place, this gap will only grow as third-party cookies deprecate and marketers lose visibility into customer engagement.” The study found marketing automation to be the most challenging function (for 73%), followed by audience management and segmentation (69%), personalization of customer outreach (67%), analyzing customer data (66%), and reporting/ROI of marketing efforts (64%). “Much of their focus was on the start of the customer journey; they could take more advantage of touchpoints throughout the journey if they tracked more customer behavioral data,” the study says. “For example, across the board, respondents struggled with predictions. In order to reach the state where they are ready to predict customer behaviors and act upon those predictions, they need to make sure they are aware of what data they have and where it is located.” The study says once that data is collected, marketers need to consider a first-party “more holistic” data strategy that incorporates the metrics that capture the entire customer journey. “If marketers want to determine their customers’ buying patterns and propensity to continue to buy, they need to track more customer behavioral data from multiple stages in the customer journey to see the full picture clearly,” the study says. “To strategically factor in this valuable data across the rest of the customer journey, they must first collect and understand that data.” #customerjourney #realtimedata #datamarketing #marketingsoftware #marketingsignals #customerjourneysignals #publishing #publishingindustry #digitalpublishing #mediapublishing #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager (Photo Source: Acoustic)

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How to find the right strategic partner for your agency… Starting back in mid-2023 — there’s been quite a bit of conversation in our community around how finding the right strategic partner can help agencies streamline operations, upgrade capabilities, and scale more profitably. So we invited Tim Burke, CEO of Conduit Digital, to join us on the podcast to help us think through the best way to find the right partner. “It's not about speed dating — it’s about beginning with the end in mind. You need a road map for what you're seeking — with specificity and precision.” — Tim. Candidly — finding the right partner can be a game changer for your agency but your process in finding them is key. The link to the full episode with all of Tim’s insights is in the first comment. Now’s the time to double down. Onward with gusto!

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Join Rightpoint and Coveo to learn how to streamline employee processes using AI in an interactive webinar with Comcast, while learning the key metrics for quantifying the impact of AI on your employee experience. Discover how to revolutionize the employee experience with the power of AI with Jesse Murray, Kirsten Culbertson, Patricia Petit Liang. Register here: https://bit.ly/4e1HDEZ

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I am super excited about our latest episode of Sell With Authority. I am joined by Predictive’s Own Mad Scientist, Hannah Roth, and the CEO of Conduit Digital, Tim Burke. During our discussion, we focus on the steps to find the right strategic partnerships for your agency. Tim brings insights into choosing the right partners — and — leveraging white-label solutions to enhance your agency's offerings. We also delve into optimizing processes, key metrics for client success, and how strategic partnerships can elevate your agency from a mere vendor to a trusted ally. In today's rapidly evolving markets, strategic partnerships are essential for staying competitive and providing maximum value to your right-fit clients. Listen here to find out how to strengthen your agency and sell more of what you do: https://bit.ly/3QyEi6i

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Thought leadership isn't just about having great ideas; it's about sharing them in the right places. Our post explores how tracking editorial calendars can position your expertise front and center in industry discussions. Stay ahead of the curve! #ExpertiseShowcase #PublicationStrategy https://buff.ly/49iF1iH

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🌦️ A Weather Power Couple: Matt Noyes and Danielle Noyes 🌦️ Ever wonder how accurate weather forecasts can get? Meet Matt and Danielle Noyes, a dynamic duo in weather forecasting who are taking precision to a whole new level. With their Outside Weather Network, they're predicting the weather with an astonishing accuracy of just one degree! 🌡️ Their commitment to science and public safety is truly inspiring. Check out their incredible journey and how they're transforming the way we understand weather. 👉 Read the full article here #WeatherForecasting #Innovation #Science #PublicSafety #WeatherExperts https://lnkd.in/enFkeHT6

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If you’re an email newsletter publisher, you know that managing monetization can be a drain on your energy and time. Read more 👉 https://lttr.ai/ATJp8 #AdServer #EmailAdvertisingTips

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