Kellie Buckley

Grateful to Agility PR Solutions for featuring my brand new book, 𝐁2𝐁 𝐏𝐑 𝐓𝐡𝐚𝐭 𝐆𝐞𝐭𝐬 𝐑𝐞𝐬𝐮𝐥𝐭𝐬! "New Book from Influential PR Vet Michelle Garrett, B2B PR That Gets Results, Just Released" "I felt there was a need for this type of book that explains—in a straightforward fashion—the work of PR professionals and the challenges they face so that companies can get the most out of engaging with a PR consultant or agency and achieve their public relations goals." #B2BPRbook #newauthor #publicrelations

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Whether you are the hiring manager interviewing a candidate, or the one being interviewed for a great role, being able to read the other person accurately can be a huge advantage to how the conversation goes. We've all perceived how someone thinks or feels on a subconscious level, and assume accuracy out of that "feeling", but there are methods we can employ to make it more that just a guess. This article describes 6 criteria that you can use to read someone in 22 seconds (that's their math) using FBI negotiation techniques. A very interesting read! #interviewtips #interviewtechnique #interviewskills

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We started a #substack newsletter! Pace Public Relations latest newsletter shares new studies, viral news and social trends--along with our clients who are available as expert sources. If you're a #reporter looking for new sources subscribe below! #lifestyle #lifestylepr #newsletter #pr #publicrelations #media #mediarelations

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Are you comfortable with what ChatGPT, Copilot, and other answer engines have to say about your brand? Brian Snyder does a great job breaking down the importance of AI reputation management. "The shift to #AI as arbiter of brand reputation is underway... Soon, these 'answer engines' and personal assistant AIs will turn up not only in our web browsers and on our phones, but in our homes, our cars and even on our faces.... Like brand reputation in earned and social media, reputation in AI cannot be bought. Answer engines and LLMs cannot be edited. Reputation must be earned through influence, making AI reputation management the next frontier in public relations." #axicom #AI

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How often do you leverage old-school approaches like direct buying, contextual advertising, and brand lift studies? See why legacy strategies like these are making a comeback as advertisers adapt to signal loss 👇 #DigitalAdvertising #Adtech

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Food for thought - AI WILL impact your brand reputation. "To protect and strengthen brand reputation in an AI world, corporate and brand communications leaders need to start monitoring and influencing AI-powered answer engines and the large language models that underpin them." My colleague Brian Snyder authored this piece discussing AI reputation management and what brands should consider in the new AI era. Give it a read - you won't be disappointed. If you have questions or would like to discuss further, DM me! #AI #technology #brand #reputation

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SPOILER ALERT 🚨🚨🚨 I don't think TikTok is going anywhere. But, the debate happening among policymakers makes for pretty good conversation. In my latest thought piece for H/Advisors Abernathy, I examined the newscycle to see how a potential #TikToK ban could play a big role in the 2024 election cycle, rankle #BigTech data collection and lay the groundwork for more #dataprivacy advocacy. https://bit.ly/T1kT0kban

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An evolving digital landscape has led to some new stategies for how communicators can most successfully manage the reputation of the brands they represent -- Ronn Torossian, 5WPR Chairman and Founder, 5WPR https://odwpr.us/44DT29H

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#TheARF Members can access a good cross-section of the attention metrics industry from this recently updated report. It covers what tools providers use, whether they evaluate ad creative or the media environment, what they report and more. Phase II's findings will be released at the #Attention 2024 event this May. This report is a good primer. #attentionmetrics #adcreative #adplacement #advertising #advertisingresearch #attentioneconomy

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🚀Check out our Day of Service Playbook, a comprehensive resource designed to ensure impactful service experiences. From seamless event planning and day-of execution to compelling post-event storytelling, this playbook has everything you need to create meaningful and lasting impact. 💫

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Like a pro, Michael Kassan (pictured right) pushed through his personal controversies to reference Curb Your Enthusiasm in this morning's #POSSIBLE2024 keynote: at the dinner table, someone has to start the conversation! He shared this T&Cs and of note: Talent and Tech (roles and tools to make a CMO successful) Transformation (everyone is part of this new journey) Content drives Commerce Community (skill set at the board levels) Other tidbits: DTC: direct to consumer... and now: direct to creator Leadership trifecta: CEO, CFO, CMO: like an orchestra, it should hum. But if procurement is seated up front, is money leading decisions instead of creativity?

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🚀 Harnessing Senior Marketing Expertise🚀 Dear LI Tribe, Let's delve into the transformative advantages of bringing senior external marketing talent on board and how it can propel your organization to new heights. 1: Access to Senior Talent Below the Line The allure of senior talent is undeniable, yet budgetary constraints often pose a challenge. However, by engaging senior marketing professionals as vendors, organizations can access unparalleled expertise at a fraction of the cost of hiring them full-time. 2: Evaluating Organizational Fit Cultural alignment and organizational fit are paramount for sustained success. Hiring senior external talent provides a unique opportunity to assess compatibility before making a long-term commitment. This trial period allows both parties to gauge synergy and alignment with organizational values, ensuring a seamless integration if a permanent role is pursued. 3: Sustaining Engagement Amid Hiring Freezes Hiring freezes can stifle growth and impede progress, but they need not halt momentum entirely. By engaging senior external talent, organizations can keep their teams engaged and productive, mitigating the impact of hiring freezes. These seasoned professionals inject fresh perspectives, drive initiatives forward, and inspire junior team members, fostering a culture of resilience and innovation. 4: Embracing the Opportunity Embracing senior external marketing talent isn't just about filling a temporary gap—it's about seizing an opportunity for transformation. Here's how: -Leverage Experience: Senior talent brings decades of experience and industry insights to the table, infusing your projects with strategic vision and creativity. -Drive Innovation: These seasoned professionals challenge the status quo, fostering a culture of innovation and continuous improvement within your organization. -Empowerment Through Mentorship: Junior team members benefit from mentorship and guidance, accelerating their growth and development under the tutelage of seasoned experts. -Flexibility and Agility: External talent offers flexibility to scale resources based on project needs, ensuring optimal resource allocation and cost-effectiveness. In essence, engaging senior external marketing talent isn't just a transaction—it's an investment in your organization's future. By harnessing their expertise, you unlock new avenues for growth, innovation, and success. Are you ready to elevate your marketing endeavors to unprecedented heights? Let's connect to explore how senior external talent can drive transformative change within your organization: www.duncanmg.ca #SeniorMarketing #OrganizationalGrowth #Innovation #TeamEmpowerment #BusinessTransformation

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Do you still need a crisis playbook? A very important question posed by my colleague Alex Lyall. The other question is: how is your company assessing communication risk and are your executives and Board aligned on what is material and what is reputationally important? Too often there is a disconnect between the board and management and that lack of alignment can hit hard in today's permacrisis environment, significantly impacting company reputation, employee productivity and the bottomline.

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Working in #executivecommunications, I’m often looking at the various challenges C-suite members face and helping promote their novel solutions. Lately, I’ve been captivated with the rapid evolution of the chief human resources officer role. From HR leader to people officer to now #CHRO, these executives have expanded responsibilities at a time when business continues to face historic burnout/employee turnover, as well as tech and AI’s influence on the workforce. Yet, in a new report from Mercer, those issues aren’t tops in terms of what keeps HR and risk professionals up at night. Instead, it’s ineffective leadership. Poor leadership has crippled businesses for decades. And there is no one magic elixir as a solution. But there are initiatives CHROs and other HR executives can implement to ensure leadership for today’s business. Here are my top three… 1. Build resiliency: Today’s leaders should expect the unexpected. And prepare for it, too. Resilient workforces adapt to diverse challenges and can remain cool under pressure. If anything, the COVID-19 pandemic taught us to find solutions and find them quickly. 2. Develop your pipeline: HR leaders often look at their talent pipeline and have a good understanding of strong and developing areas. Offering continuous training at all levels not only prepares your workforce for leadership positions, but it also ensures seamless transitions within your succession plan. 3. Strengthen your hiring practices: Hiring is complicated. And many factors determine the strongest candidates. Being open-minded and always evaluating, critiquing and advancing hiring practices will position you for better future recruitment. That starts with crafting accurate job descriptions and hiring managers avoiding being consumed by resumes instead of real-world people. How do you think organizations can build stronger leadership? https://lnkd.in/eVtHzKSG

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A successful PR/company partnership reaps wonderful results but knowing how a client has evolved is essential to telling those great stories. My peers across the country have some great thoughts to share in Forbes this week and here's my contribution: 1. To Emphasize A Client’s Forward-Thinking Nature In the B2B world, knowing how clients have evolved their business models, and why, is essential. With digital transformation, many B2B companies have shifted their business models and are looking at how to incorporate artificial intelligence. Subscription-based services and software as a service models continue to evolve. Public relations strategies need to help emphasize a client’s forward-thinking nature and how it benefits customers. - Kathleen Lucente, Red Fan Communications

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🥵 Hot take: Comms people make the best dinner guests. 🍽️ That’s it, that’s the post. - we know “enough to be dangerous” about a lot of different (sometimes random) topics - we like to talk, but more importantly, we like to listen - we’re just a bit weird (but weird is the new cool if you ask me) So, who’s hosting the next dinner party? #communications #pr #hottake

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Question: Can Comms pros jump across different industries, MarComms disciplines and geographies? Or are they more effective when choosing one focus area and sticking with it? To me, Comms foundations are broadly transferable, if you apply strategically and have the right overarching experience/training. Some hiring managers and prospective clients think differently. Editor's note: I've intentionally diversified my career path - in-house/agency/consultancy, international placements, multiple industries, most Comms disciplines. But interested in your views. Thoughts?

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The onslaught of political ads will push brands out of some traditional channels. Here’s how to help your brand campaign break through.

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Like many of you, I’ve been exploring the possibilities of generative AI to enhance our communication strategy and execution. As we embrace this exciting technology, it is super important to keep our communications real and authentic. Sure, AI can help us craft messages at lightning speed and with pinpoint accuracy. But let’s face it—nobody wants to read a perfectly polished email that feels like it came from a robot overlord. It’s the genuine, human touch in our communications that truly resonates and builds trust within our teams. My goal is to keep our messages as human as possible - just without the typos and coffee stains! What are your thoughts on balancing technology with authenticity? #CorporateCommunications #AI #Authenticity #Keepitreal #EmployeeEngagement

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