Jay G.

It is so fitting that one of my favourite song from the #GinBlossoms is 'till I hear it from you' who will be playing at our C360 summit where we discuss the future of retail and what it means for shoppers..... #NIQandGfK #TheFullView #MovingMeasurementForward #NIQ #GFK #nielseniq #retailanalytics #retailinsights #cpg #cpgindustry #retail #groceryretail #convenience #beverageindustry #quickcommerce #collaboration #future #business #manufacturing #collaboration #connectedcollaboration #media #investments #onlineadvertising #sales #retail #growth #grocery #retailing #technology #sustainability #techanddurables #generalmerch #computing #electronics #devices #IoT #PrivateLabel #ownedBrands #telco #AI #GenAI #AskArthur

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Discover the unstoppable demand for variety in alcohol beverages! 🍹🍸 Gen Z demand is driving changes in flavor, format, and packaging innovation. Learn about the growth opportunities in this robust market in the latest Circana report.

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Liz Buchanan <> The CPG View On this week's podcast, "Pioneering the Future of CPG Data," on The CPG View featuring Liz Buchanan, President, North America at NielsenIQ. Liz covers the following key points: 🎯 Leadership and Market Evolution: Liz emphasizes her transition to leading Nielsen IQ's North American business and the dynamic changes in the market, highlighting her extensive experience and the company's adaptive strategies. 🎯 Data Activation and Value: A major focus is on making data "activation ready" by ensuring it is comprehensive, granular, and useful for driving business outcomes, particularly in retail environments. 🎯 Customer-Centric Approach: Liz shares the importance of understanding and addressing customer needs through modern data access methods, personalized insights, and maintaining high standards of data stewardship and privacy. Tune in to gain insights on new data strategies, AI tools, and market trends shaping the CPG industry on The CPG View. 🚀🌟 Full Podcast Link (Apple, Spotify, Google, etc): 🎧 https://lnkd.in/eEqXpSB6 #ecommerce #digital #omnichannel #strategy #success #cro #ceo #leadership #cmo #cdo #retailecommerceclub #cpg #privateequity #playtowin #thecpgview

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🌟 What’s the difference between Consumer Segmentation and Shopper segmentation? 📢 Find out Thursday for C+R Research's Emerge Smarter Webinar, showcasing our new proprietary Shopper Segmentation tool. It's your opportunity to boost your brand’s sales by understanding shoppers’ thoughts, needs, and behaviors in the food, beverage, and household categories. 🎯 You'll also learn: 🧐 Profiles of shopper segments: dive into their mindset, preferences, & driving factors 🔧 Utilization of our advanced typing tool for precise targeting & enhanced customer insights. 🗓️ Don't miss out - Thursday, April 25, at 12 PM CT!    ➡️ Register now & emerge smarter! https://lnkd.in/gmx28Jvg   #MRX #CRResearch #ShopperJourney #ShopperSegmentation #MarketResearch #ConsumerInsights #Retail #Webinar #PathToPurchase #ElevateYourBrand

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Are refills a non-starter in the consumer packaged goods market. @thegrocer reports that Freshways has radically overhauled Milk & More since acquiring the business last November, with a shift towards more mainstream brands and the removal of most products in its much-vaunted refill offering (Source: The Grocer 'Freshways dismantles ‘farm shop on wheels’ in value push' https://lnkd.in/e3iWk2rs). Some of the challenges of refill (albeit looking at the luxury sector) are explored in this article: https://lnkd.in/ehDdG62W

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Influencers + Digital Ads continues to be the winning formula for any of Flavor Group's CPG clients seeking sales and awareness. This Stella Rosa content by the Moody Foody (Followers = 1.3M IG + 1.7M TikTok) was viewed over 1.5M times with over 40,000 engagements. Finding and partnering with the right influencers for content creative and audience demographics is the first step. Using that influencer content in a combination of digital ad formats including collabs, white listing, and original ads allows us to target that content to specific geographic and demographic targets for clients. Do you need help with this? Flavor Group's team are experts. Please reach out and happy to answer any questions. #influencers #digitalmarketing #advertising #creative

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What does it take to win in #CPG? Circana’s CPG Growth Leaders report measures the omnichannel performance of more than 600 consumer packaged goods companies with sales greater than $100 million. 🚀 Get a copy of the 2023 U.S. CPG Growth Leaders report here 👉https://lnkd.in/g4BBBMfE

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🎯 Back to basics with a modern twist! 💫 J.M. Smucker's brand refresh strategy highlights the importance of revisiting your core values and target audience. Staying true to your roots while adapting to the changing market is the key to sustained brand success, integrating the context of your brand's heritage with the evolving needs of consumers. #BrandStrategy #BrandBuilding #Marketing

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Several CPG brands have declared war on Big Soda 🥤 And the main battle isn’t even taste. It’s branding. With seltzer sales going flat amongst Gen Z, the latest trend in the beverage industry is here: Healthy sodas 🥥🍇🍓🥭🥝 Where seltzers failed, brands like Poppi “popped” off. This new generation of sodas boasts eye-catching packaging, setting it apart from the giants like Coca-Cola and Pepsi. Big Soda’s appearance is so recognizable and established at this point it would need a total rebrand to stand out in a healthy soda market. Which they would never do. 🤷‍♂️ Aesthetics are essential and Gen Z is all about it. They love Poppi’s bold design, packaging, AND marketing moves. Last month, Poppi ranked as the 11th fastest-growing beverage brand in dollar sales. Just check out the image below and tell me it doesn’t “pop” out at you! 💥 Looks like Big Soda has some big competition. Product design matters. PickFu polls have shown time and time again that consumers get behind the more aesthetically pleasing images. The soda wars are proof of this. What do you think? Can healthy soda brands like Poppi keep a hold on the market? #HealthySoda #CPGMarketing #BrandDesign #BrandAwareness

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For Marketers: This article could also have been titled "How Brands Got So Boring." Agencies have always dealt in cultural arbitrage, but to create true and lasting differentiation we need to start paying more attention to the divergent ideas and get off the short-cycle hype machine. https://lnkd.in/eXh8Juqw

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As consumers continue to tighten their spending belts, the CPG industry is witnessing a shift towards seeking more deals. Leading CPGs had aimed to boost brand building in Q1, but the focus will now likely shift to trade spending with retailers for new promotions. Understanding competitors' MAP policies, pricing tactics, and margins is crucial in the current consumer-centric market landscape. Stay informed and competitive. #CPG #CompetitiveIntelligence https://lnkd.in/geJfhSCq

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Discover the unstoppable demand for variety in alcohol beverages! 🍹🍸 Gen Z demand is driving changes in flavor, format, and packaging innovation. Learn about the growth opportunities in this robust market in the latest Circana report.

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The Rise and Quick Demise of Prime Energy Drink is a clear example of how you cannot cheat with Brand Growth Fundamentals - 1) Great Proposition (Why? Influencers launch was a fad driven by their Personal Branding) 2) Great Product (drive repeat with unique flavor or flavor extensions -as a cateogry user, I don't think they had anything unique) 3) Distribution and Right Pricing (they did scarcity to shoot up price, but now are in Promo Aisle with 75-80% discount) With low entry barriers and rise of Influencer marketing, I won't be surprised to see more of such launches happening. But the lesson for Big Brands is to continue being Meaningfully Differrent and Dial Up Innovations to find new spaces to consistently grow. #primeenergy #energydrink #howbrandsgrow #brandgrowth #fmcg #marketing #brandbuilding #principlesofmarketing

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Stagnant volume performance across US beverage alcohol for the next 5 years doesn't tell the whole story. Growth pockets exist across categories, price tiers, & States. We're analyzing all bev-alc categories (incl. No-Alcohol) monthly to identify local trends & data-driven opportunities on a more frequent and granular basis. We're excited to start sharing this analysis with our clients! #marketresearch #trends #dataanalysis #insights #alcohol

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Our daily design quiz, The Game, is a fun way to sharpen your CPG instincts. Today’s contest showcases Blue Plate Mayo’s latest redesign—can you correctly guess which design, new or old, consumers preferred to purchase? It’s completely free to play and you’ll be able to view quantitative and qualitative data from over 200 category buyers—but only for today. Go ahead and play! loom.ly/rLttMzY #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data #designquiz Reily Foods Company

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LTK partners with leading Retail Media Networks to offer powerful Creator marketing solutions that help brands reach goals for key moments such as Back-to-School and beyond. ✨ Check out this success story! Learn more about LTK RMN: https://lnkd.in/e8Vtqp65 #LTK #retailmedia #RMN #backtoschool #BTS #CPG #creatormarketing #influencermarketing

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☎️Calling all CPG friends☎️ Preparing for a line review can be scary 🫣 Or it can feel tedious and uninspired 😩 That’s why we’re hosting our upcoming webinar: How to Build a Compelling Line Review on May 1st at 1pm CT There will be a focus on durables categories, however, the principles and use cases for panel data will be relevant to any brand or category looking to defend or grow shelf space 💪 Come check it out if you’re curious about Numerator or have an upcoming line review to prep for 🫶 #cpg #linereviews #buyermeetings https://lnkd.in/gPwGJMGJ

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