About
Contributions
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What is the most important thing to focus on during a performance evaluation as an Executive Manager?
As many here have mentioned, providing feedback in the moment (or at least close to the event) throughout the year rather than letting it accumulate to cover at an annual performance evaluation gives people the opportunity to start addressing it immediately and frees up the time in an annual review to talk about bigger issues: How their performance and potential is viewed holistically by the company, what opportunities that opens up (or does) for the future, and how that aligns with the employee's self-perception and career wishes, so create a forum that can be future-focused and hopefully motivating.
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How can you keep your team up-to-date with brand management trends?
Lunch and learns and Town Halls are great forums for sharing successes within your organization as well as looking at what's going on with competitors and just other interesting work. Having a "test-and-learn fund" that teams can compete for to test new ideas, vehicles, and channels and report back results and learning. Inviting other teams in the organization and outside voices (agencies, etc.) to share work that they deem to be inspirational and aspirational. Rotate who's responsible to putting these presentations and sharing sessions together is also a way to include everyone, rather than relying on a single group.
Activity
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#ThoughtfulTuesday 💭 Yes, still processing the valuable, engaging, and thought-provoking discussions from Feroce Real Estate Advisors’ Ask Me…
#ThoughtfulTuesday 💭 Yes, still processing the valuable, engaging, and thought-provoking discussions from Feroce Real Estate Advisors’ Ask Me…
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If you have a daughter, I want to encourage you to role-play with her how to answer the question, "What is your rate?" I've hired young women to…
If you have a daughter, I want to encourage you to role-play with her how to answer the question, "What is your rate?" I've hired young women to…
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Experience & Education
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PPI Beauty
View Helayna’s full experience
See their title, tenure and more.
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Volunteer Experience
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Member
Extraordinary Women on Boards (EWOB)
- Present 10 months
Extraordinary Women on Boards (EWOB) is a private network for cutting-edge board information and opportunities created by, and for, experienced women board directors.
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Board Member
Executive Forum
- Present 2 years 11 months
Executive Forum is a highly engaged community of executives from leading corporations who share a passion for "what's next" to drive the business growth of tomorrow. Since its formation in 1995, the Executive Forum has grown to over 400 members who are the top-most leaders at market moving companies, run portfolios for the most innovative PE firms and serve as directors on boards — public, private and non-profit. Admission to the Executive Forum is based upon a rigorous nomination and review…
Executive Forum is a highly engaged community of executives from leading corporations who share a passion for "what's next" to drive the business growth of tomorrow. Since its formation in 1995, the Executive Forum has grown to over 400 members who are the top-most leaders at market moving companies, run portfolios for the most innovative PE firms and serve as directors on boards — public, private and non-profit. Admission to the Executive Forum is based upon a rigorous nomination and review process. By design, approximately half the EF members are President/CEOs, and the others are at the COO, CFO, CMO, CIO and VP levels.
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Mentor
Tiny Docs
- Present 3 years 6 months
Tiny Docs is a Chicago-based start-up that creates health “caretoons” to educate children about medical and healthcare topics in kid-friendly, physician-approved language.
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Mentor
Jewish United Fund of Metropolitan Chicago
- Present 2 years 5 months
The JUF Professional Women's Network Mentorship program provides guidance to women in their careers and philanthropic journeys, to shape the landscape of Chicago's next generation of female professionals.
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Mentor
Healthcare Businesswomen's Association - Entrepreneurship
- 7 months
HBA is a non-profit organization dedicated to furthering the advancement of women in healthcare worldwide.
Honors & Awards
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Design Impact Award
Nielsen
Recognized for the Nice!® brand repackaging; first private label brand to win for measurable business effectiveness driven by pack design
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Top Women in Health, Wellness and Beauty - Business Excellence Award
Drug Store News (DSN)
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Merchant Team of the Year
ECRM
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Gold, ROI Festival Creative Award, Product Design, Beauty/Personal Care
ROI Festival
Recognizing Elsker® baby care
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James E. Burke Award (APAC)
Johnson & Johnson
Recognizing Neutrogena® for business model improvement
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James E. Burke Award (Global)
Johnson & Johnson
Recognizing Johnson's® Baby for cause marketing
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Silver, Content Coop/Advertising Placement
Great Wall Awards
Recognizing Johnson's® Baby
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Silver, Product/Service Corporate Information (Johnson's Baby)
Spike Asia
Recognizing Johnson's® Baby
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Best Practices in Innovation
Consumer Goods Technology
Recognizing all® Small & Mighty
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New Product Pacesetters ('all Small & Mighty)
IRI
Recognizing 'all® Small & Mighty
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The New Big Idea ('all Small & Mighty)
BrandWeek
Recognizing all® Small & Mighty
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Most Influential Women in Mass, 2017-2019
Mass Market Retailers (MMR)
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Products of the Year, 2017-2020
PLMA
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