Andrea Sengara

The past year had a massive impact on the way people live, work and interact, but very few industries have been impacted as profoundly as entertainment. New platforms and shifting consumer behaviors have dramatically altered the landscape, requiring innovation and fresh thinking from every player in the ecosystem. Hear how marketers who acknowledge the changing dynamics that occur before content reaches a screen achieve success with high-impact creative, messaging and integration… Show more

The past year had a massive impact on the way people live, work and interact, but very few industries have been impacted as profoundly as entertainment. New platforms and shifting consumer behaviors have dramatically altered the landscape, requiring innovation and fresh thinking from every player in the ecosystem. Hear how marketers who acknowledge the changing dynamics that occur before content reaches a screen achieve success with high-impact creative, messaging and integration approaches.

Talent:
Jason Horowitz - Mattel
Andrea Sengara - Campari
Sarah Iooss - Twitch
Peter Naylor - Snap
Moderator: Melanie Washington, Medialink. Show less

Women's History Feature - Andrea Sengara

Andrea Sengara, VP of Marketing at Campari is this week's guest on the Power of Owning Your Career Podcast. Andrea takes us on her career journey and tells us why she said no to her dream job. Learn how she continues to win her career and get your weekly dose of career empowerment. You don't want to miss all the gems from this week's episode.

This special edition of @TheCMOPodcast
focuses on the two hottest topics on the minds of today’s CMOs - how to build a digitally savvy organization and how to effectively navigate the c-suite.

Consumers now have an expectation of a brand having a personality and having something they stand by, whether this is through a specific campaign, through social media interaction or through any other method. When trying to maintain relationships with consumers during self-isolation, it is important that you understand who your consumers think you are.
• How much does brand perception influence consumer interaction?
• Who holds control over a brands perception - is it the consumer or… Show more

Consumers now have an expectation of a brand having a personality and having something they stand by, whether this is through a specific campaign, through social media interaction or through any other method. When trying to maintain relationships with consumers during self-isolation, it is important that you understand who your consumers think you are.
• How much does brand perception influence consumer interaction?
• Who holds control over a brands perception - is it the consumer or is it the brand?
• What makes you stand out from the crowd?
• Are your consumers with you because of what makes you different?
• How can you monitor brand perception when consumers are in self-isolation? Show less

In preparing for the next exciting round of the Adweek Executive Mentor Program, we asked our 240+ Mentors for some advice to pass along to the future Executive Mentees. We asked: “what do you wish you had known earlier in your career?” and “what makes mentorship impactful?”

One conversation with Andrea Sengara and you’ll know that she’s a passionate marketer. With a desire to always learn something new to the notion that “anything is possible, together,” Andrea dreams big while keeping herself grounded in delivering results. From early roles with Bacardi and Diageo to going to work for Sean “Diddy” Combs himself, Andrea’s built an expertise in both spirits and authentic relationships. Today, see how’s she’s taking that experience to innovate across e-commerce… Show more

One conversation with Andrea Sengara and you’ll know that she’s a passionate marketer. With a desire to always learn something new to the notion that “anything is possible, together,” Andrea dreams big while keeping herself grounded in delivering results. From early roles with Bacardi and Diageo to going to work for Sean “Diddy” Combs himself, Andrea’s built an expertise in both spirits and authentic relationships. Today, see how’s she’s taking that experience to innovate across e-commerce, omnichannel and entertainment for Moët Hennessy’s portfolio of brands. Show less

Although consumption habits are certainly changing, one thing is clear: consumers crave a good story. We’ll discuss how massive investments in new technology and distribution channels will drive captivating content, accessible at any time and place.

Fireside Chat with David Chang, Founder, Momofuku & Co-Host, Family Style. Moderator by Peter Naylor, SVP and Head of Advertising Sales, Hulu
Panel discussion led by Laurent Ezekiel, Chief Marketing & Growth Officer, WPP:
• Andrea… Show more

Although consumption habits are certainly changing, one thing is clear: consumers crave a good story. We’ll discuss how massive investments in new technology and distribution channels will drive captivating content, accessible at any time and place.

Fireside Chat with David Chang, Founder, Momofuku & Co-Host, Family Style. Moderator by Peter Naylor, SVP and Head of Advertising Sales, Hulu
Panel discussion led by Laurent Ezekiel, Chief Marketing & Growth Officer, WPP:
• Andrea Sengara, SVP, Consumer Planning & Innovation, Moet Hennessey
• Steve Mandala, President Ad Sales & Marketing, Univision
• Kirk McDonald, Chief Business Officer, Xandr
• Laura Molen, President, Advertising Sales & Partnerships, NBCU
• Scott Nelson, VP, Marketing, Panera Bread Show less

Fireside chat on Women in Marketing during CES Brand Innovators Mega- Trends. Moderated by: Patrick Gut, Vice President, Head of Advertiser / Agency Sales, NCS

Behind the Brand: The Women Who Shape Brands in Music, Entertainment and Advertising

Andrea Sengara, Vice President of Marketing at Combs Wine & Spirits,
Ericka Pittman, Vice President of the Chairman’s Office at Combs Enterprises,
Dia Simms, President of Combs Enterprises,
Mary Van Alstyne, Founder and CEO of EMVE Management Group,
Erin Harris, Vice President of Marketing at Combs Wines & Spirits