Ana Shadel

Cleveland, Ohio, United States Contact Info
2K followers 500+ connections

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About

Digital Marketing is not a job to me, it's a passion.

I'm a digital marketing…

Experience & Education

  • Shell

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Licenses & Certifications

  • Digital Advertising Certified Graphic

    Digital Advertising Certified

    HubSpot

    Issued
    Credential ID 9e782f984bd2f34n3a3e57eaca79e4d
  • The Fundamentals of Digital Marketing Graphic

    The Fundamentals of Digital Marketing

    Google Digital Garage

    Issued
    Credential ID R5J 8CU WEH
  • Google Ads Search Certification Graphic
  • Google Ads Measurement Certification Graphic

    Google Ads Measurement Certification

    Google

    Issued Expires
    Credential ID 45861486
  • Google Display Ads Certification Graphic

    Google Display Ads Certification

    Google

    Issued Expires
    Credential ID 45861475
  • Google Shopping Ads Certification Graphic

    Google Shopping Ads Certification

    Google

    Issued Expires
    Credential ID 77919352
  • Social Media Certified Graphic

    Social Media Certified

    HubSpot

    Issued Expires
    Credential ID 75410b33472b41dba7c06a6973b362cc

Volunteer Experience

  • Upwork Freelancer Graphic

    Digital Marketing Strategist

    Upwork Freelancer

    - Present 1 year 8 months

  • Big Picture Cleveland Graphic

    Director Of Marketing And Business Development

    Big Picture Cleveland

    - Present 5 years 4 months

    Arts and Culture

    Big Picture Cleveland offers local framed art and decorating services, as well as installation services, that will turn your residential or commercial space into something special.

    • Business Development & Strategy: Identified digital growth opportunities in B2B and B2C markets and implemented new business goals and strategies that supported better tracking and customer engagement.

    • Marketing Consulting: Provided strategic consultation on product advertising, organic promotion…

    Big Picture Cleveland offers local framed art and decorating services, as well as installation services, that will turn your residential or commercial space into something special.

    • Business Development & Strategy: Identified digital growth opportunities in B2B and B2C markets and implemented new business goals and strategies that supported better tracking and customer engagement.

    • Marketing Consulting: Provided strategic consultation on product advertising, organic promotion opportunities, competitive benchmarking, and leveraging analytics to increase sales.

    • Business Relationship Manager: Forged new business relationships with local photographers, suppliers, and manufacturers to encourage business efficiencies.

    • E-Commerce Establishment: Worked with developers to build an e-commerce website for Big Picture Cleveland and oversaw website content, branding, aesthetic build, functionality, and product placements.

  • Wise Choice Speech Therapy Graphic

    Marketing Consultant

    Wise Choice Speech Therapy

    - Present 4 years 4 months

    Children

    Providing marketing consulting as needed, developed brand infrastructure, and built Wise Choice Speech Therapy website.

  • The Cleveland Professional 20/30 Club Graphic

    Marketing Director

    The Cleveland Professional 20/30 Club

    - 1 year 1 month

    The Cleveland Professional 20/30 Club is the longest-running young professional association in Northeast Ohio. Through the mission and vision, they aim to enrich the lives of young professionals, fostering the future leaders of Cleveland.

    • Branding: identified the need for a re-brand, and management the process by instilling consistency throughout all marketing materials.

    • Consultation: branding, collateral, membership incentives, marketing strategy, SEO optimization…

    The Cleveland Professional 20/30 Club is the longest-running young professional association in Northeast Ohio. Through the mission and vision, they aim to enrich the lives of young professionals, fostering the future leaders of Cleveland.

    • Branding: identified the need for a re-brand, and management the process by instilling consistency throughout all marketing materials.

    • Consultation: branding, collateral, membership incentives, marketing strategy, SEO optimization, programming, promotions, sponsorship, packaging.

    • Social Media: event promotion, event promotional strategy, content calendar, content, graphics, scheduling, analytics.

  • University of Denver Graphic

    Resume Review Volunteer

    University of Denver

    - 3 months

  • Alpha Phi Omega National Service Fraternity Graphic

    Member

    Alpha Phi Omega National Service Fraternity

    - 1 year 1 month

    Committed myself to Alpha Phi Omega for around a year to give back to the surrounding communities in need

Publications

  • Evolving With The SEO Landscape in 2023: Driving Sales Through Strategic Optimization

    Amazon Kindle

    Embark on a transformative journey with the "Evolving With The SEO Landscape in 2023: Driving Sales Through Strategic Optimization" guide, tailored to empower businesses with fundamental SEO principles for rapid growth in today's fiercely competitive digital arena. Delve into the fascinating evolution of SEO, its indispensable role in the digital world, and why a robust SEO strategy is necessary for businesses. Gain valuable insights into various SEO types and their strategic application, from…

    Embark on a transformative journey with the "Evolving With The SEO Landscape in 2023: Driving Sales Through Strategic Optimization" guide, tailored to empower businesses with fundamental SEO principles for rapid growth in today's fiercely competitive digital arena. Delve into the fascinating evolution of SEO, its indispensable role in the digital world, and why a robust SEO strategy is necessary for businesses. Gain valuable insights into various SEO types and their strategic application, from on-page optimization to local SEO, to enhance your website's visibility and reach. Equip yourself with foundational knowledge and actionable insights to kickstart your SEO journey, guiding your business toward digital prominence and sustainable growth.

    See publication

Courses

  • Adobe Illustrator CC Course

    ONLC Training Centers

  • Adobe InDesign CC Course

    ONLC Training Centers

Honors & Awards

  • Cheers from Peers

    Shell

    Acknowledged for cost savings through the successful creation of a website for a new Vape Shop within Shell Canada in under one month. Throughout the development process, I was recognized for strong organizational skills, the ability to teach while actively building, and energized collaboration.

  • Cheers from Peers

    Shell

    Awarded for enhancing the success of the Canadian Shell V-Power NiTRO+ Premium Gasoline launch by adeptly managing the paid media strategy. Strategic management encompassed precise setup of digital advertisements, strategic alignment of channel investments with marketing objectives, and curated a digital presence to deliver an exceptional customer journey and experience.

  • Cheers from Peers

    Shell

    Recognized for saving the company thousands of dollars to build promotional campaign landing pages and providing SEO expertise to our third-party CAA partner in Canada.

  • Cheers from Peers

    Shell

    Acknowledged for being a key contributor at the SEMA event, offering leadership, team morale and execution support.

  • Channel Marketing Excellence Award

    Shell Recharge Solutions

    Recognized for setting a standard of excellence related to channel marketing.

  • T.E.A.M. Award

    Huntington Convention Center of Cleveland

    Recognized for the Together Everyone Achieves More (T.E.A.M.) Award for the management and construction of the annual plan presented to the board and CCCFDC annually, and for the planning/execution of the new Huntington Convention Center of Cleveland website.

  • Walt Disney Cast Award

    Walt Disney World

    Recognized by guests and cast members for being positive, productive, and an overachiever.

Test Scores

  • HubSpot Marketing Automation Software Test

    Score: Passed

Languages

  • English

    Native or bilingual proficiency

Organizations

  • Cleveland Professional 20/30 Club

    Marketing Director

    - Present
  • International Association of Exhibition and Events

    Member

    - Present
  • National Association of Professional Women

    Member

    - Present

Recommendations received

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