Tell more people about your products, services, or organization by selecting the Brand Awareness objective for your ad campaigns. The bidding strategies and ad formats available for Brand Awareness campaigns optimize towards the reach or impressions of your ads.
When you select Brand Awareness as your campaign objective, we surface only those ad formats that support that objective. Ad formats available include:
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Single image ads
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Carousel image ads
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Video ads
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Event ads
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Text ads
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Spotlight ads
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Follower ads
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Conversation ads
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Thought leader ads
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Document ads
Brand Awareness campaigns will automatically select reach or impressions as the optimization goal, depending on the ad format and bidding strategy selected.
If you select a Sponsored Content ad format, the recommended optimization goal is reach. You can also choose to change the optimization goal to impressions. Sponsored Content ad formats include single image, carousel image, document and video ads.
If you select an ad format that is not a Sponsored Content ad format, the only optimization goal available is impressions.
The only bidding strategy available when optimizing for reach is maximum delivery (automated).
If you optimize for impressions, you can choose from the following bidding strategies:
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Maximum delivery (Automated)
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Cost cap
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Manual bidding
Reach is the key result of Brand Awareness ad campaigns. View a wide variety of reporting metrics from the Campaign Manager reporting dashboard, including:
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Performance metrics
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Delivery
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Engagement
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Conversions
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Bid and Budget
Important to know
For Brand Awareness campaigns, cost per result is calculated by dividing the total spent on your campaign by every 1,000 member accounts reached.
You can also view demographic data about members who are interacting with your ads.
Learn more