Trust Relations

If there's one thing we love at Trust Relations, it's our pets! We know firsthand how much joy comes from having a furry friend by your side as a part of the family. After all, as a fully virtual agency, our office mates include some fluffy, scaly and and feathery colleagues! It's no secret that we love working with brands that align with our values and passions — like Natural Farm! We are proud to represent this pioneer in high-quality, 100% natural, sustainably sourced pet products. Want to learn more about our partnership with Natural Farm, and how we're working together to connect with pet owners everywhere? Swipe to read more, or check out the full case study here: https://buff.ly/3Lgu5Iy #PetCare #PetLover #PR

Has it really been four years? Time flies when you're working with an incredible communications leader like our Senior Vice President, Jenn! 💜 For the junior professionals learning under her guidance and the innovative B2B technology brands she represents, Jenn is a PR superstar! 🌟 As a skilled strategic communicator with more than 20 years of experience, Jenn is a top-performer who inspires her teams to achieve the best possible results. 💪 Cheers to four years (and counting) with Trust Relations, Jenn! 🥂 ✨ Swipe to learn more about this PR pro at the top of her game. 👏 Read more about Jenn on our website: https://buff.ly/45WDezE #PublicRelations #PRLife #Teamwork

🚨 AGENCY NEWS ALERT: 🚨 Our CEO & Founder, April White, will be hosting a talk at the 2024 Women|Future Conference! This panel session, titled "Building a Trusted Brand: Authenticity in a Time of Public Scrutiny and Hot News Cycles," April will feature skilled and experienced PR and marketing industry thought leaders with a passion for authentic storytelling. Our esteemed list of panelists includes: 💥 Rachel Griffin, co-founder of PlayWise Partners 💥 Ronjni Joshua, owner & president of The Silver Telegram 💥 Catharine Montgomery, CEO & founder of Better Together 💥 Marissa Nance, CEO & founder of Native Tongue Communications The annual Women|Future Conference is hosted by The Stevie® Awards the world’s premier business awards. The conference will take place on Tuesday, July 23 and the "Building a Trusted Brand" panel session will begin at 12:00pm ET. We hope to see you there! If you're interested in attending this year's event—alongside a stellar lineup of speakers, leaders, executives, small business owners, entrepreneurs, and coaches—you can learn more about how to register on the Women|Future Conference website: https://buff.ly/4bv37I0

Did you miss Friday's episode of the PR Wine Down? Have no fear! 😎 💪 Your favorite podcast hosts are here to brighten today's commute — home from the office, or from the home office to the kitchen! 😉 In this new episode, April and Laura welcome Barrie Cohen for an interview. As the owner and founder of Barrie Cohen Public Relations, Barrie shares a few must-know tips for brands and PR practitioners in the healthcare and medical industries. 💡 🤔 🏥 Later in this episode, April and Laura also share a few tips of their own. Tune in for a chat about the common mistakes and best practices to consider when writing, planning and distributing press releases in today’s media landscape. 📰 👀 ✍️ Stream it here: https://buff.ly/4cxDjMz #PublicRelations #PRpodcast #mediatips

Podcasting is no easy feat. A lot can go wrong for brands that approach podcast production without the right strategies in place. But — if you do it right — the rewards for your brand awareness and credibility can be immense. In this week's blog post, our in-house podcast team shares 5 key tips for creating a successful branded podcast. Here's a quick preview: 🎙️ Make it (actually) interesting. 🎙️ Get the pacing and spacing right. 🎙️ Get comfortable with awkwardness. 🎙️ Be ready to pivot. 🎙️ Know the value you want to get out of your show. Want to learn more? Whether you’re interested in landing an interview on your favorite industry podcast, or starting a show of your own, our media relations and content development experts can help you reach the recording booth. Read it here: https://buff.ly/3RQpJfg #podcasting #PR #PRagency

Do you come here often? (We hope so!) It's been awhile, so please allow us to reintroduce ourselves! "Trust Relations" is the name of our PR and integrated marketing agency. It's also the concept behind our mission to redefine PR as you know it. 💡 Our CEO and Founder, April White, believes the tired, old-age PR agency model is broken. So, we’re on a mission to replace it with something better. We’re redefining public relations with “trust relations." That's a big leap, we know! But we believe it's what this industry needs, because trust is the key to achieving a respected reputation and building lasting customer relationships. If you've ever felt overlooked by your PR agency, or failed to see the point of investing in one at all, we want to talk to you. Let us change your mind about PR, with TR. Swipe to learn about our comprehensive suite of integrated marketing and PR services. And when you're ready to get started, reach out to us: https://buff.ly/3xWkpNg #PR #PRagency #agencylife

If you're a PR professional, there are two topics you just can't miss in the industry discourse lately: trust in journalism and the shaky job economy. On today's episode of the PR Wine Down, hosts April and Laura are tacking both! First, Laura recaps the key takeaways from “Polarization and the Press,” an article from Stanford’s Journalism program, with actionable advice to enhance journalistic credibility. Join the conversation as April and Laura cover the highlights, and share their own reflections about what PR professionals can do to support similar trust-building practices in PR. Also in this episode, April reads our latest Anonymous PR Horror Story submission from a listener who was passed over for a promotion — and even laid off — despite being an overachiever with years of experience. Get the scoop, wherever your favorite podcasts are found: https://buff.ly/4cr3ILy #PR #journalist #podcasts

Media relations is a core PR service. But PR can do so much more than that! What’s in your brand’s PR toolkit? If you're only focusing on media placements, you're missing out. Here are a few suggestions to help your PR program pack a punch: 🔩 Sponsored surveys unlock exclusive market research findings, to leverage as a tie-in to strengthen your brand's other strategic activations. 🔩 Trade show support brings a trusted PR advisor to your trade shows or industry events, to secure one-on-one media meetings for your executives onsite. 🔩 Speaking submissions can secure opportunities for your brand's spokespeople to present their thought leadership prowess at important conferences and events. 🔩 Celebrity and influencer relations bolster your marketing efforts to generate mainstream awareness and put your brand in the spotlight. 🔩 Affiliate PR leverages affiliate marketing channels to connect brands with top-tier media outlets. 🔩 Strategic messaging (like our Trust Analysis) defines your brand identity and how you want to be represented in the media. Ready to upgrade your brand's PR toolkit? Check out the services we offer: https://buff.ly/3KnD7nm #PublicRelations #IntegratedMarketing #BrandPositioning

We have some homework for you, PR pros! (But we don't think you'll mind doing it. 😉 ) Summer is here, and whether you're mid-flight during your summer PTO or relaxing by the pool on a hot weekend in your hometown, it's the perfect season to pick up a book. After all, reading is a great tool to help us improve our writing skills and refresh our creativity. (Plus, it's fun!) We're always striving to learn and grow at TR — we even have stipends to help our full-time staff keep doing it! There is no time like the present to give your brain a boost. Here's what our team is reading this summer. Your task? Give these recommendations a try, and let us know what's on your summer reading list this year! #WorkPerks #ReadingList #PR

Brands today are constantly innovating. With so much disruption—in every vertical and across every industry—it can be difficult for companies to stand out. But success hinges upon a brand's ability to reach the right audiences. In this post, we’ll show you how it’s done. Tap the link below to learn how the best PR agencies can help brands forge real connections with potential customers, even in niche markets. https://buff.ly/3Xd0tDi #PR #BrandManagement #CustomerRelationships