Traverse Data, Inc. (acquired by Digital Media Solutions, May, 2022)

Traverse is an identity resolution company helping marketers go beyond their active list, and engage in-market consumers within the email channel. It’s no secret that email is a highly effective communication tool for marketers to reach their active subscribers. Our aspirations for email are much bigger. We enable marketers to reach people via email whom they currently have no means to do so, including: • Real-time identity resolution for anonymous website visitors • Former customers who are in-market again for their products • Identifying new customers who are in-market for products across the web Founded in 2015 and headquartered in Seattle, the Traverse team has more than 15 years of experience in email marketing, having led companies like Experian and LeadSpend through rapid growth and success. For more information, visit www.traversedata.com.

Website

http://www.traversedata.com

External link for Traverse Data, Inc. (acquired by Digital Media Solutions, May, 2022)

Industry

Advertising Services

Company size

2-10 employees

Headquarters

Seattle, Washington

Type

Privately Held

Founded

2015

Specialties

data linkage, data licensing, audience creation, data monetization, email list management, email, retargeting, onboarding, email marketing, growth marketing, customer acquisition, reactivation, and engagement