We are very excited to announce our new partnership with Snap Inc.! 🤝 With Snapchat being a Gen Z favorite, this partnership aims to help brands reach Gen Z and beyond. As of today, Traackr integrates with Snapchat’s Creator oAuth API so that brands can track deeper creator insights and measure the impact of creator content on Snapchat. As Amy Minor mentions, this new integration will allow brands to use Traackr’s influencer marketing platform to: 💫 Invite Snapchat creators to participate in campaigns 💫 Activate organic and paid influencer campaigns on Snapchat 💫 Monitor creator performance on Snapchat And much more! But as Pierre-Loïc Assayag shares, this partnership is more than just a product integration. Snap will be a special guest at our two half-day conferences focusing on the art of creator and brand relationships. Learn more details about our partnership with Snap Inc. here: https://bit.ly/3weGWHb #influencermarketing #creatoreconomy
Traackr
Technology, Information and Internet
San Francisco, California 23,189 followers
The Award-Winning Influencer Marketing Platform for the Data-Driven Marketer
About us
Traackr is the system of record for data-driven influencer marketing, providing the intelligence and tools needed to run impactful influencer marketing programs. Our platform enables marketers to invest in the right strategies, streamline campaigns, and scale global programs. We are honored to power the most advanced influencer marketing programs in the world for brands who are leading the way including L'Oréal, Shiseido, Revlon, Calvin Klein, Coach, and AB InBev. Our team was born global and thrives on collaboration. You can find us in San Francisco, New York, Boston, London, and Paris.
- Website
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http://www.traackr.com
External link for Traackr
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Influencer Marketing, Influencer Relationships, Influencer Identification, Digital Marketing, Public Relations, Social Media Marketing, Content Marketing, Online Influence, Blogger Outreach, Digital PR, Earned Media, Influencer Analytics, Influencer Management, Influencer Discovery, Influencer Marketing Measurement, Brand Safety, and Ambassador Program Measurement
Products
Traackr
Influencer Marketing Software
The data-driven influencer marketing platform that helps you find new influencers, optimize your influencer investments, measure your performance and scale your program.
Locations
Employees at Traackr
Updates
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These Traackstars certainly put the happy in Happy Hour! ☀️🍸 Thank you to those who attended our networking summer soirée in Chicago last week in partnership with Women in Influencer Marketing and Agency Afterhours. We had so much fun meeting you!
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New influencer marketing job opportunities 💼 🎉 💫 Boden: Global PR & Influencer Assistant 💫 Spotify: Senior Manager, Influencer Relations and Communications 💫 Lacoste: Global Social Media Manager (F/H) 💫 TJ Maxx & HomeGoods: Influencer & Social Media Marketing Manager 💫 Procter & Gamble: Social Media Associate - Native 💫 Garmin: Senior Brand Sponsorship Specialist 💫 JD Sports Fashion: Social Media Lead 💫 Moët Hennessy: Brand Manager, Wine & Estates Find more roles on our influencer marketing job board ➡️ https://bit.ly/3cuRFDD #influencermarketing #jobalertbalert #influencermarketingjobs
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We are thrilled to feature Murali Ravikumar, Senior Manager - Brand Partnership Insights at adidas, as our Influencer Marketer of the Month for July! Murali spearheads Global Partnership Analytics for adidas in Culture Marketing (Film, Music, TV, etc.), Sportswear & Training (including Functional Strength, HIIT, Yoga), and Outdoor. He aids in selecting the best partners for adidas and optimizing investment costs. We had the honor of asking him a few questions about his work. 🤩 Where do you find inspiration for your work? “Engaging in intense sports sessions offers a sophisticated means of rejuvenating both mind and body. This rigorous physical exertion and mental focus helps in clarity and renewed energy, enhancing strategic thinking at work.” Who is your favorite creator at the moment? “Marques Brownlee” https://lnkd.in/exbzH7G4 Keep up with everything Murali is doing for adidas by following him on LinkedIn!
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Coming this fall, our next two IMPACT events are headed to London and Los Angeles! These half-day conferences are bringing brands and creators together to discuss how to build impactful brand & creator partnerships featuring, 🎤 Speaking sessions with top lifestyle brands and creators 🍸 A happy hour with networking, gifts, and fun! RSVP for IMPACT London on September 10th here: https://bit.ly/3RZU0bm RSVP for IMPACT LA on October 1st here: https://bit.ly/3zAJp0e #IMPACTLONDON #IMPACTLA #influencermarketing #creatormarketing
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Partnering with new creators is a critical part of staying relevant and building awareness for your brand. The main challenge? It takes time and resources! ⏰💰📊 Shari Nowroozi, Head of Advocacy & Influencer Marketing at L'Oréal Canada, and mega creator, Tara Sigari, will join us on July 30th at 9am PT / 12pm ET/ 6pm Paris to discuss the effective ways to bring new creators into your influencer marketing program, without breaking the time (or resource) bank. Don’t miss out and RSVP now: https://bit.ly/3JZ4gfA #influencermarketing #marketingevents
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While the term “unsexy products” recently burst onto the beauty creator scene the concept isn’t entirely new. This trend has roots in the initial shift we saw consumers take towards wanting more education on the quality of skincare products, with an eye on ingredients and efficacy. The main learning from this “unsexy product” trend? 💡 Brand affinity and authenticity are still the most important indicators of a successful creator partnership – not just pretty packaging. See which creators are jumping on this trend here: https://bit.ly/3XK7M5J #influencermarketing #beauty
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What’s important to the modern day and next generation consumer? Putting your brand’s values at the center of everything you do, including your influencer marketing strategy! But that’s easier said than done... 😅 So how can brands effectively and authentically bring brand purpose into their influencer marketing strategy (and beyond!), with the help of creators? Start with the insights Sarah Shaker, Head of Brand Engagement, Maybelline New York, Claire McCormack, Senior Editor at Beauty Independent, and Firdaous El Honsali, Vice-President, Dove Masterbrand Global & North America, share in a discussion at this year's SXSW conference. https://bit.ly/3XGZZWf #influencermarketing #brandpurpose
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Excited to partner with Women in Influencer Marketing and Agency Afterhours for a networking summer soirée on July 11th at 5pm CT! ☀️ 🍸 Don't miss out on the chance to meet up with the fabulous Taylor Gerken, Kendall Huber, Jeannine Palmieri, and Emily Gibson! Register here to attend: https://bit.ly/3VGDi1W #influencermarketing #marketingevents
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