Harvest Group

Is your brand maximizing the power of Walmart Luminate? With DSS decommissioning any day now, it's crucial to ensure you are leveraging the new platform effectively and efficiently. We have been working in Luminate since its inception, and we're ready to help brands navigate this transition with a full-service support across: ▪️ Charter: Providing customized plans tailored to your specific needs, designed to maximize your data insights across Channel Performance, Shopper Behavior, and Customer Perception. ▪️Basic: Supporting teams with analytical insights across Walmart's new free dataset. ▪️ Strategic Insights: We ingest Luminate data into our proprietary BI platform, allowing us to turn complex data into actionable strategies for your brand. Reach out to learn more! hello@harvestgroup.com https://lnkd.in/dMKgGDiR

Harvest Group is hiring 👋 Get all the details and apply on our careers page: https://lnkd.in/eGSHhuc Don't see the role that's right for you? Never fear! Drop you resume into one of our Talent Radars. We're adding new roles all the time 👏

How are you integrating DSP campaigns into your retail media strategy? Check out our latest case study to learn how our Retail Media team strategically incorporated a DSP campaign into a clients' media strategy to achieve great results: ▪️ $4.96 ROAS ▪️ 48% NTB (New-to-Brand) purchases ▪️ $13.64 lapsed audience ROAS Ready to leverage DSP campaigns for your brand’s growth? Reach out to learn more: hello@harvestgroup.com

We had a great time in Chicago last week exploring all things Retail Media! We had a day of impactful meetings with our RMN partners, graciously hosted by our friends at The Trade Desk, and attended (and sponsored!) Path to Purchase Institute's sold-out Retail Media Summit, alongside 700+ industry professionals. This year's Retail Media Summit highlighted the importance of collaboration in the changing retail landscape and the value of events like this for building connections and driving innovation and growth.   A few key themes we took away from the educational sessions:   💡 In-Store Innovation: There was much discussion around "the next frontier of retail media" being focused on in-store opportunities. This shift aims to close the loop on retail media efforts while addressing retailer adoption and consumer privacy concerns. 🤳 Loyalty Program Power: Representatives from Sam's Club MAP, Roundel, and Walgreens highlighted how loyalty programs are crucial for fostering long-term customer relationships. These programs leverage first-party data to offer meaningful rewards and personalized experiences. 📈 KPIs: A variety of sessions discussed evolving KPIs beyond just ROAS to metrics such as Sales Rank Lift, Total Sales Share Lift, and Brand Affinity. Brands engaged with RMNs in healthy debate on their satisfaction with metrics and reporting, and how many KPIs per program are really warranted. A great event to attend as we keep our finger on the pulse of what's happening in the Retail Media space!

Prime Day isn't just about Amazon - it's a total commerce event. Is your strategy ready? As an integrated commerce agency, Harvest Group takes a total retailer approach to Prime Day - looking beyond Amazon to consider the broader impact on sales and strategy across the board.      Flip through for 5 quick tips from our team on how to apply a total commerce strategy as you plan for and execute Prime Day 👇 *Amazon just announced 2024 dates for the annual sales event: July 16-17 #primeday2024

At the Cannes Lions Festival this week, Amazon released Ad Relevance: a new, cookieless approach to audience targeting. Flip through to learn more about the new offering and to hear from our VP of Digital Media, Sejal Sheth, on what this means for brands.

Kroger reported Q1 2024 earnings today, with identical store sales turning positive (+0.5%) after 2 quarters of negative results and EPS in-line with expectations, despite some drag on profitability from fuel and Pharmacy disappointing investors. Flip through for our main takeaways and download the full recap here: https://lnkd.in/g6U-RChz

We're excited to head out to the Summer Fancy Food Show in NYC next week! Reach out if you'd like to meet at the show 🤝 hello@harvestgroup.com Ryan Collins Randy Raziano Brandon Dvorak Jordan Dababneh Jason McNabb April Gregory Specialty Food Association

Great thoughts from our CEO & Founder Ross Cully on a few areas CPG executives should consider to effectively manage and evaluate their retail media business. Interested in discussing retail media for your brand? Reach out to us at hello@harvestgroup.com to start a conversation.

We're proud to announce Harvest Group as a certified 2024 Great Place to Work! This recognition is a reflection of our leadership team and every Harvester for creating a culture of collaboration, respect, and excellence.    Thank you for making Harvest Group a place where people love to work, we are truly better together!   “Being a great place to work doesn't just happen. It takes all of us intentionally fostering a culture where each person feels they belong. It's about creating an environment where we value the whole person, where gaps are filled with positive intent and trust, where hard conversations are welcomed, and where the employee experience directly translates to exceptional client service.” -Abbie Thompson, Director, People and Culture #GPTWCertified