Tapcart

“It’s not pick the player, it’s pick the best players that are incremental to one another.” Brendan Roeschel, VP Retention + CX at Fresh Clean Threads, is focused on building a suite of tools to help maximize his golden metric of lifetime contribution margin (LTCM). According to Brendan, there’s two key ways to do that: - Increase repeat purchase rate - Grow average order value That's where Retention.com comes in. Their software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue by 2-3x. The higher the LTCM, the quicker Brendan can pay back acquisition costs. Brendan runs tests with various tools like Retention.com to identify where there’s redundancy and where there’s incrementality. What he found? For tools that might seem like head-to-head competitors, Fresh Clean Threads uses both because the ROI and business case are there. More from this interview with Brendan and Kyle Standaert, VP of Marketing & Partnerships at Retention, coming soon.

We’re thrilled to be featured in the 2024 BFCM Consumer Trends Report by Tapcart! This free report is filled with actionable tips for creating sales, boosting customer engagement, and increasing LTV for new and returning customers this peak season. Make this your most profitable BFCM yet by grabbing your copy right here: https://lnkd.in/gjZp3AfD

What do KnoCommerce, Rebuy Engine, Triple Whale, Klaviyo, Gorgias, Nosto, and ROSWELL have in common? (Besides them being among the best at what they do) They're all featured in this year's BFCM Consumer Trends Report! 🤝 We spoke with Bar Bruhis, Adnan Shah, Mia Healy, Diana Buccella, Nicole (Booth) Daly, Eve Rouse, and Nihar Kulkarni to get the important BFCM insights you need to know like: ⏱️ 61.3% of shoppers take longer than a week to make their first purchase with a brand. Start educating customers sooner rather than later to give them ample time to consider a purchase. 🎁 Two-thirds of consumers reported using BFCM to purchase gifts for others. Since they aren't experiencing your products for themselves, how are you going to retain them? Encourage early email, push, and SMS sign-ups and stay connected with customers post-BFCM with thank-you emails, product reviews, and push notifications. 📈 BFCM shoppers took considerably longer to make purchasing decisions last year, viewing 22% more pages per visit and spending 10% longer on each page. Implement features like wishlists to ensure you're catering to shoppers who are being more thoughtful with their purchasing decisions. With the help of our amazing partners, this report is packed with actionable BFCM data, real-world examples, and strategies you can implement NOW to optimize your BFCM sales & marketing strategies to drive efficient revenue come November. Get the full report in the comments. 👇

If your mobile CX isn’t up to par, you’ll be leaving money on the table this BFCM. Here’s the data: - The largest driver of 2023 online BFCM sales came through mobile devices ($5.3 billion), with that number expected to rise in 2024 - 81% of consumers plan to use mobile shopping apps this BFCM - 89% of Gen Z and 84% of Millennials view mobile apps as a crucial shopping option For brands that have mobile apps this means: - Implementing strategies NOW that drive app downloads to build a loyal customer base that you can engage with during BFCM - Optimizing your push strategy. 40% of shoppers reported they’ve made a purchase directly from a push notification - Using Tapcart Custom Blocks to create unique experiences that’ll keep your customers engaged throughout the holiday season For those that don’t have a mobile app, there’s still time. You can launch an owned sales and marketing channel designed to deepen customer relationships and generate reliable revenue from your most loyal customer cohort for BFCM and beyond. Optimize your BFCM strategy with more consumer insights like these with our 2024 BFCM Consumer Trends Report. Link in the comments.

The holiday season is fast approaching. How are YOU thinking about customer loyalty? Okendo's recommendation? NOW is the time to hone in on loyalty-focused strategies to make sure you're set up for BFCM success. We're excited to have our very own Director of Ecosystem Partnerships, Jon Knott, speak alongside experts from Gorgias, Rebuy Engine, and Dixxon Flannel Co. to uncover tried and true loyalty strategies that increase BFCM sales. 🗓️ Wednesday, July 31, 9:00 AM PST / 12 PM EST Unlock new levels of loyalty with a personalized customer experience your shoppers will love! Register here: https://lnkd.in/djSiJmYu

We’re thrilled to be featured in the 2024 BFCM Consumer Trends Report by Tapcart 👏 They’ve managed to turn insights into action by getting into the minds of BFCM consumers and detailing which strategies & tactics will drive the best results. Chec the report now for learnings that’ll help you make the most of Cyber Month AND set your brand up for success in 2025! https://bit.ly/3XZujvy

Creating reliable revenue this BFCM means getting into the minds of consumers to truly understand what motivates them…but that’s not easy. DTC pros are being asked tough questions like: - What is the perfect discount percentage that motivates purchasing behavior without giving away too much margin? - What types of ads are BFCM shoppers most receptive to and how does that influence my messaging in the leadup to the holiday season? - Which channels are my core customers most active on and what are the safe bets and big swings I should be taking to engage them more effectively? The answers to these questions are key in making sure your BFCM strategy, from now until 2025, is optimized to drive efficient revenue. That’s why we surveyed 1,161 consumers, sorted through the data, and are excited to announce the release of our 2024 BFCM Consumer Trends Report. In it, you’ll get the latest consumer trends shaping BFCM season, pulled from proprietary data, insider experts, and top global brands. But this report isn’t just about understanding shoppers – it’s about actionable strategies you can implement now. You’ll also hear from top industry minds like Nicole (Booth) Daly (Klaviyo), Adnan Shah (Rebuy Engine), Mia Healy (Triple Whale), Diana Buccella (Gorgias), Bar Bruhis (KnoCommerce), Eve Rouse (Nosto), and Nihar Kulkarni (ROSWELL). If you want to get into the minds of BFCM shoppers and unlock insights that’ll help your BFCM strategy drive action, the full report is waiting for you. Link below.

Creating reliable revenue this BFCM means getting into the minds of consumers to truly understand what motivates them…but that’s not easy. DTC pros are being asked tough questions like: - What is the perfect discount percentage that motivates purchasing behavior without giving away too much margin? - What types of ads are BFCM shoppers most receptive to and how does that influence my messaging in the leadup to the holiday season? - Which channels are my core customers most active on and what are the safe bets and big swings I should be taking to engage them more effectively? The answers to these questions are key in making sure your BFCM strategy, from now until 2025, is optimized to drive efficient revenue. That’s why we surveyed 1,161 consumers, sorted through the data, and are excited to announce the release of our 2024 BFCM Consumer Trends Report. In it, you’ll get the latest consumer trends shaping BFCM season, pulled from proprietary data, insider experts, and top global brands. But this report isn’t just about understanding shoppers – it’s about actionable strategies you can implement now. You’ll also hear from top industry minds like Nicole (Booth) Daly (Klaviyo), Adnan Shah (Rebuy Engine), Mia Healy (Triple Whale), Diana Buccella (Gorgias), Bar Bruhis (KnoCommerce), Eve Rouse (Nosto), and Nihar Kulkarni (ROSWELL). If you want to get into the minds of BFCM shoppers and unlock insights that’ll help your BFCM strategy drive action, the full report is waiting for you. Link below.

Has your CX lost its magic? Don't worry, we won't tell. But we will help. 🤝 Here's a little sample of what we've cooked up in our blog: 🫶 Launching a loyalty program to reward customers with meaningful perks not only retains them but turns them into brand advocates. And that doesn't always mean discounting – exclusive access and experiences can also have a big impact. 📊 Your data is gold...and using it is crucial in understanding customer behavior and preferences. From that data, you can build a truly personalized experience that is more aligned with what your customers really want. 📈 That elevated experience results in deeper customer relationships, higher engagement, and stronger retention rates. Zero in on how to create a CX that's both efficient for you and meaningful to your customers: https://lnkd.in/gEq3MJ4c

Stay tuned. 👀 Sign up to be the first to get the latest trends shaping BFCM season, pulled from proprietary data, insider experts, and top global brands: https://lnkd.in/gAjxaaPd