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Join Jeremy Bellaiche & Pierre Metrailler as they share: the most common pitfalls that plague pharma congresses & actionable solutions to overcome them. 🎬 5 Ways Pharma Congresses are Broken & How to Fix Them 📅 July 18 ⏰ 10:00 am (ET) | 4:00 pm (CET) Register now: https://lnkd.in/esPeFwmh #LifeSciences #Pharmaceuticals #Congress #Omnichannel #Events #EventProfs #PharmaIndustry

Struggling with tracking HCP interactions at congresses? The traditional pharma approach: ❌ Sponsored HCPs: Disconnected regional CRMs ❌ Booth: Scanners with no system integration ❌ Business Suite: Shared Excel sheets ❌ Satellite Symposium: Unknown participants ❌ Dinner/Meals: Paper sign-in sheets ❌ Pre-/Post-Webinars: Managed by affiliates The modern pharma approach: ✅ Sponsored HCPs: Private congress hub ✅ Booth: CRM-integrated booth scanners ✅ Business Suite: Automated appointment & CRM integration ✅ Satellite Symposium: Microapp for interactions & CRM tracking ✅ Dinner/Meals: Digital signatures integrated with CRM/Concur ✅ Pre-/Post-Webinars: Fully CRM/MAP integrated To find out how top companies use technology to enhance their congress participation & achieve impressive results, join Jeremy Bellaiche and Pierre Metrailler on Thursday, July 18 at 10:00 am (ET) | 4:00 pm (CET). Register now: https://lnkd.in/esPeFwmh #LifeSciences #Pharmaceuticals #Congress #Omnichannel #Events #EventProfs #PharmaIndustry

If you are a Pharma manager in medical affairs, omnichannel engagement, digital marketing, and events webinars/congresses, learn about the top 3 content tactics to maximise attendance to digital events and medical congress in Pharma. Read on if you missed the SpotMe webinar with Pierre Metrailler last week. called: "The Top 3 Content Teasers to Get More HCPs to Your Webinars: Impactful, Scalable, AI-Enhanced" To prove my point that teaser content that relies on storytelling is the most effective way to engage with your target audience, I share below a teaser video snippet of my conversation with Pierre. Why user teasers? ♦ People associate with other people's stories & it's easier for people to digest information when it's presented as a story rather than cold, hard data ♦ HCPs attention span is decreasing. HCPs only have slots of 5 to 15 minutes to consume Pharma content during the day ♦ The content they share to attract audiences is not engaging enough ♦ The format of the message needs to be snackable Re: snackable messages, this particular video excerpt has been automatically generated by our AI-video summarisation tool, and quality checked by one of our dedicated editors. Isn't it amazing how automated AI tools can make your life easier? But this kind of teasers is not the only format available. We also have AI tools to generate the following teaser content: ♦ AI text summaries, created with an extractive summarisation tool that is not prone to hallucinations ♦ AI infographic summaries of clinical studies, to tease people into attending your webinar, your symposium, your medical congress, featuring KOLs who authored these clinical studies To implement this approach, here are a series of 3 proven tactics 1️⃣ The attention-grabbing tactic Suited for digital natives, this tactic heavily relies on visual summaries ♦ For example, animated infographics that encapsulate core messages in a single picture ♦ Alternatively, video summaries outlining key findings of clinical studies also perform well 2️⃣ The scalable and budget-friendly tactic ♦ When organising webinar or events, the speakers typically are KOLs, which typically publish clinical studies. ♦ Rely on AI summarisation tools to create a first draft text or infographic summary of clinical studies that is then checked by a medical editor ♦ The key to the best results is repetition and consistency in the messaging, (Ref Information theory by Claude Shannon ) 3️⃣ The high-impact tactic People associate with other people’s stories. ♦ Therefore, remote KOL video interviews recorded before your event are the most impactful ♦ Long-form KOL video presentations can also be turned into teaser videos using the same AI video summarisation tools ♦ Users of social media networks for HCPs typically display audience engagement of 75% with video content VS 25% with static content Replay: https://lnkd.in/e3DyiiT7 #contentstrategy

Are you tired of seeing your pharma congress participation fall short of its potential? Do fragmented data, lack of actionable insights & disjointed tools hold you back? You're not alone. Many pharma companies face these same challenges. But what if there was a way to turn these obstacles into opportunities for success? Join us for ‘5 Ways Pharma Congresses Are Broken & How to Fix Them’, where Jeremy Bellaiche and Pierre Metrailler will delve into the most common pitfalls that plague pharma congresses & provide actionable solutions to overcome them. Register now: https://lnkd.in/esPeFwmh #LifeSciences #Pharmaceuticals #Congress #Omnichannel #Events #EventProfs #PharmaIndustry

Is your transition to an omnichannel HCP 360 engagement approach fraught with challenges? Discover how to overcome these hurdles with SpotMe's event CRM integrations. Ensure personalized, impactful & data-driven interactions with HCPs. Download our brand-new white paper now to find out: 1️⃣ The importance of HCP 360 in the context of omnichannel engagement 2️⃣ The unique challenges life science companies face as they move from multichannel to omnichannel 3️⃣ How SpotMe’s Sync App solution can integrate critical HCP event data into your CRM, enriching your database & empowering your field force 4️⃣ Practical steps & real-world examples of how this integration enhances HCP personalization, increases engagement, informs decision-making, improves relationships & optimizes resource allocation Download now: https://lnkd.in/eT_AFwM9 #LifeSciences #Pharmaceuticals #CRM #Omnichannel #Events #EventProfs #PharmaIndustry #EventTech

📣 Delighted to announce that we are finalists in this year's PM Society Digital Awards in the Pharma Technology Impact category. We are proud that SpotMe Life Sciences, our omnichannel/CRM event platform, has been recognized as a breakthrough technology that has significantly empowered pharma brands in delivering more effective & valuable engagements with HCPs. Keep an eye out for more updates. #PMSocietyDigitalAwards #EventTech #Pharmaceuticals #PharmaIndustry #Events

How do you ensure no HCP interaction goes uncaptured at congresses? With multiple touchpoints throughout the congress journey, engaging HCPs & collecting data is not easy. But if you want to equip reps with insights to drive relevant conversations with HCPs, it is key. Find out how SpotMe's congress excellence suite can help: https://lnkd.in/e8FY5iHY #LifeSciences #Pharmaceuticals #Congress #Omnichannel #Events #EventProfs #PharmaIndustry

"Your CRM is not just the rep/field system. It's the platform to design, manage, and execute omnichannel engagement." - Chris Wade Learn why integrating events into your CRM is key if you want to drive meaningful HCP engagement & follow-ups. Watch our 30-minute on-demand webinar: https://lnkd.in/exz6z9Wx #LifeSciences #Pharmaceuticals #CRM #Omnichannel #Events #EventProfs #PharmaIndustry #EventTech

Why are HCPs not attending your webinars? Are you creating enough intrigue? Are you teasing them with content they can't resist? Research shows that if you present short, compelling stories, you can increase both attendance & engagement. But how? For practical tips & real success stories, join Sabine Louët (SciencePOD) and Pierre Metrailler (SpotMe) for our 30-minute webinar. 📅 June 27 ⏰ 10:00 am (ET) | 4:00 pm (CET) Register now: https://lnkd.in/efyjtAzQ #LifeSciences #Pharmaceuticals #Events #EventProfs #PharmaIndustry #EventTech #Webinars #Omnichannel

Did you know... ... SpotMe has native, two-way deep connectors with all major life science CRM platforms? Our SpotMe Sync App: ✅ Integrates with #Veeva CRM, #IQVIA OCE, #Salesforce, and soon Veeva Vault CRM ✅ Is live with over 10 customers, with a robust pipeline of ongoing & planned integration projects But we don't stop at CRM integrations. We also connext with various marketing automation platforms & analytics tools, ensuring your events are flawless, smart & data-driven. For a complete overview of our integrations, contact the SpotMe Life Sciences team: https://lnkd.in/eV5vGAPq #CRM #Events #EventTech #MarketingAutomation #Pharmaceuticals #EventProfs