Pilot44

To keep pace with the modern digital-first consumer brands must rapidly innovate with new advertising, media, and marketing approaches. From the hyper-fragmentation of culture and media to growing data privacy concerns and the mass adoption of generative AI, brands have a lot to make sense of. Are you prepared for the future of #BrandMarketing? Our Mary Lague breaks down the five driving forces shaping brand marketing you need to know. Read it here 👉 https://hubs.li/Q02GGNNm0

Incremental innovation and disruptive innovation are fundamentally different and almost opposites in terms of their execution requirements. The very processes and business models that ensure success in a company's existing operations—efficient processes, predictability, and incremental improvements—often clash with the needs of disruptive innovation, which demands agility, risk-taking, and a tolerance for failure. Over nearly a decade of working with major brands, we've seen firsthand that treating disruptive projects as if they were mere extensions of incremental innovation can be not just ineffective but harmful. Learn a balanced approach that integrates foresight, open innovation, and strategic alignment to drive meaningful growth and innovation outcomes from our latest webinar 👉 https://hubs.li/Q02GxMBw0 -- #IncrementalInnovation #DisruptiveInnovation #GrowthInnovation

To drive new growth, brands must anticipate major shifts on the horizon, but this is just the first step. The problem is that traditional consumer research and brand strategy methods work well for incremental innovation but fall short when it comes to driving broader growth strategies and disruptive innovation. Strategic Foresight bridges this gap, enabling brands to spot opportunities early, manage risk dynamically, and capture meaningful growth ahead of competitors. 🚀 Download our latest guide to learn how to: - Anticipate market shifts and consumer behavior changes - Identify and mitigate risks before they become critical - Surface and activate on new opportunities for innovation and growth - Strengthen strategic planning and decision-making - Develop flexible strategies to navigate uncertainty Get the free download now 👉 https://lnkd.in/gJ38VM_S -- #Foresight #Innovation #ConsumerBrands #GrowthStrategy #BusinessGrowth #RiskManagement #ScenarioPlanning #BrandGrowth

This Week in Brand Innovation & Growth: ↘ BBQ with a Kick: 5-hour ENERGY®'s New Sauce Innovation 5-hour Energy has launched a BBQ sauce infused with their energy-boosting formula, delivering 60 milligrams of caffeine per serving. ↘ BoldHue, Inc. Secures $3.4M to Personalize Makeup The female-led, beauty tech startup raised $3.4 million to advance its personalized foundation device. The company's technology scans your face and dispenses a customized formula, revolutionizing personalized beauty products. ↘ Digital Natives Fuel Sam's Club Growth Sam’s Club sees explosive growth in Gen Z and millennial memberships, with a 63% increase in Gen Z over two years. ↘ Celebrity and Sustainability: 818 Spirits' Winning Formula 818 Tequila captivates Gen Z with its blend of sustainability, social media savvy, and celebrity appeal. The brand emphasizes eco-friendly practices and cultural engagement, resonating with environmentally conscious, digitally connected young consumers. ↘ Motorola Solutions’ Bold New Entirely AI-Generated Fashion Campaign By leveraging AI tools like Adobe Firefly and Midjourney, Motorola demonstrates the potential of AI in creative campaigns, blending technology and style. Stay updated on the latest in brand innovation and venture building. Subscribe to our newsletter and receive full roundups directly to your inbox 👉 https://lnkd.in/dqdn2r-D -- #BrandInnovation #GenAI #Advertising #GenZ #ConsumerTrends #ConsumerBrands #TechTrends

As consumers increasingly seek interactive and engaging shopping experiences, brands are leveraging social media platforms to meet these demands. Here’s why: 🔹Seamless Integration: Platforms like TikTok, Instagram, and Facebook allow in-app purchases, making the shopping process more convenient and engaging 🔹Influencer Power: Creators and micro-influencers are driving sales through direct interaction and authentic content 🔹Immersive Experiences: AI and virtual tools are enhancing product visualization, bridging the gap between digital and physical shopping 🔹Competitive Edge: Continuous innovation on social platforms keeps brands ahead Read more on social shopping: https://hubs.ly/Q02Fj-pk0 -- #Ecommerce #SocialShopping #ConsumerBrands #InfluencerMarketing

As marketing and media ecosystems become increasingly fragmented, and consumer expectations continue to shift towards sustainability and personalization, brands have to keep up with the leading edge. Our latest foresight report, "5 Forces Shaping the Future Of Brand Marketing" dives deep into underlying emerging trends like spatial computing, the imperative of robust data privacy, the move towards sustainable media, and more. Get the 22 page report to: 🔹Understand how AI, immersive experiences, sustainability & more are reshaping marketing strategies, tactics, and formats for consumer brands 🔹Learn how to leverage these trends to drive growth and stay competitive 🔹Examine in market signals and brands at the forefront Get your copy here 👉 https://hubs.li/Q02GjrHn0 -- #BrandMarketing #Innovation #FutureTrends #StrategicInsights #BusinessGrowth

To drive new growth, brands must anticipate major shifts on the horizon, but this is just the first step. The problem is that traditional consumer research and brand strategy methods work well for incremental innovation but fall short when it comes to driving broader growth strategies and disruptive innovation. Strategic Foresight bridges this gap, enabling brands to spot opportunities early, manage risk dynamically, and capture meaningful growth ahead of competitors. 🚀 Download our latest guide to learn how to: - Anticipate market shifts and consumer behavior changes - Identify and mitigate risks before they become critical - Surface and activate on new opportunities for innovation and growth - Strengthen strategic planning and decision-making - Develop flexible strategies to navigate uncertainty Get the free download now 👉 https://lnkd.in/gJ38VM_S -- #Foresight #Innovation #ConsumerBrands #GrowthStrategy #BusinessGrowth #RiskManagement #ScenarioPlanning #BrandGrowth

This Week in Brand Innovation & Growth: ↘ BBQ with a Kick: 5-hour ENERGY®'s New Sauce Innovation 5-hour Energy has launched a BBQ sauce infused with their energy-boosting formula, delivering 60 milligrams of caffeine per serving. ↘ BoldHue, Inc. Secures $3.4M to Personalize Makeup The female-led, beauty tech startup raised $3.4 million to advance its personalized foundation device. The company's technology scans your face and dispenses a customized formula, revolutionizing personalized beauty products. ↘ Digital Natives Fuel Sam's Club Growth Sam’s Club sees explosive growth in Gen Z and millennial memberships, with a 63% increase in Gen Z over two years. ↘ Celebrity and Sustainability: 818 Spirits' Winning Formula 818 Tequila captivates Gen Z with its blend of sustainability, social media savvy, and celebrity appeal. The brand emphasizes eco-friendly practices and cultural engagement, resonating with environmentally conscious, digitally connected young consumers. ↘ Motorola Solutions’ Bold New Entirely AI-Generated Fashion Campaign By leveraging AI tools like Adobe Firefly and Midjourney, Motorola demonstrates the potential of AI in creative campaigns, blending technology and style. Stay updated on the latest in brand innovation and venture building. Subscribe to our newsletter and receive full roundups directly to your inbox 👉 https://lnkd.in/dqdn2r-D -- #BrandInnovation #GenAI #Advertising #GenZ #ConsumerTrends #ConsumerBrands #TechTrends

How will consumers engage with brands in the next 5 to 10 years as the lines between online and offline continue to blur? How will brands need to adapt to remain useful, interesting, and meaningful? Join us as Jon Corshen, Managing Director & Co-founder at Pilot44, dives into different innovation methodologies and discusses: 🔹 The consequences of over-reliance on consumer insights 🔹 Harnessing open innovation to tap into the startup ecosystem and reveal emerging technologies that your company can leverage for a competitive edge 🔹 Mastering STEEP Analysis & Scenario Planning to analyze macro trends and prepare your strategy for the future ..and more! Watch the full webinar here: https://hubs.li/Q02FsW8c0 -- #GrowthInnovation #StrategicInnovation #OpenInnovation #STEEPAnalysis #ScenarioPlanning #ConsumerInsights

As consumers increasingly seek interactive and engaging shopping experiences, brands are leveraging social media platforms to meet these demands. Here’s why: 🔹Seamless Integration: Platforms like TikTok, Instagram, and Facebook allow in-app purchases, making the shopping process more convenient and engaging 🔹Influencer Power: Creators and micro-influencers are driving sales through direct interaction and authentic content 🔹Immersive Experiences: AI and virtual tools are enhancing product visualization, bridging the gap between digital and physical shopping 🔹Competitive Edge: Continuous innovation on social platforms keeps brands ahead Read more on social shopping: https://hubs.ly/Q02Fj-pk0 -- #Ecommerce #SocialShopping #ConsumerBrands #InfluencerMarketing