PastureMap

Extending your grazing season can reduce feed expenses and boost profitability while fostering soil, plant, and animal health. So where do you start? Join our live discussion with a rancher who has the secrets! Save the date 📆 Tuesday, March 5 at 12 p.m. CST Sign up to join the conversation here: https://bit.ly/3wumq5x

Have you checked out our new Herds page on our Web app? We've made it easier to manage your animals and access grazing records. Check out our tutorial video for a quick explainer on how to use the new features! Watch here 📺 ➡ https://lnkd.in/gtbM_zj3

Grassroots Carbon is excited to announce a commitment from @Microsoft to purchase high quality soil carbon drawdown credits. The credits mark Microsoft’s first investment in carbon credits generated from regeneratively managed grasslands and represent additional carbon sequestered over a 30-year period. The benefits of Microsoft’s commitment to soil carbon credits are much greater than atmospheric carbon removal and represent measured and verified changes in our ecosystems, benefits to our food supply chain, and improved grassland biodiversity, all while benefiting the land owners leading the practice changes needed for a sustainable future. Read more here: https://bit.ly/3SjVPiz

Most ranchers already know healthy soil is essential to a productive agribusiness, but what is healthy soil and why is it such a key element? Join us Feb. 12 for a rancher-to-rancher discussion with the Wests, who run Sunrise W Land & Cattle, about improving microbial health on rangelands. Sign up here: https://bit.ly/3Sbtdbh

Grassroots Carbon is excited to announce that we are working with Shell Nature Based Solutions, to advance our commitment to U.S. ranchers to embrace regenerative land management practices. Our Vision: We're committed to investing in regenerative grazing practices with a  commitment that harnesses the institutional strength of Shell and the expertise of Grassroots Carbon to support landowners in adopting regenerative practices, creating high-quality carbon drawdown credits. More than 41% of U.S. grasslands is dedicated to grazing (over 350 million acres), and our collective goal is to significantly increase the percentage of regeneratively managed land, currently less than 5%. These lands hold immense potential, capable of removing at least 500 million metric tons of carbon dioxide annually. Join us on this journey towards a greener, more sustainable future! 🌿🌍 Read more here: https://lnkd.in/dPmjmcM3 #Sustainability #RegenerativeLandManagement #ClimateAction #CollaborationForChange

We’re thrilled to introduce Grassroots Carbon’s new CEO, Brad Tipper. Brad is a purpose-driven business builder, leader, and operator that joins our team with a background that spans from Wall Street to Silicon Valley and now to Grassroots Carbon’s headquarters in San Antonio, Texas. Most recently, Brad was CEO of Prospect Farms, a regeneratively managed farm and manufacturing complex supporting a global footprint of leading CPG wellness brands. Prior to Prospect Farms, Brad served in senior roles at Maximalist Ventures, MidOcean Partners and Och-Ziff Capital Management Group. “It is an honor to join Grassroots Carbon as the company's new CEO. I'm relentlessly committed to accelerating Grassroots Carbon's commitment to reviving America's grasslands through the adoption and advancement of regenerative ranching practices and thrilled to be partnering with such a passionate team to achieve these goals," he said. “We are thrilled to have Brad onboard as CEO of Grassroots Carbon. His passion and experience are what we need to drive Grassroots Carbon into faster growth, so we can serve more landowners in getting paid for the carbon they store in their healthy soils," said Grassroots Carbon founder Henk Mooiweer Read more about Brad here: https://bit.ly/48edKxz

Don't forget! Tomorrow at 2 pm CST we have an opportunity to talk with the ranchers who have transformed their watershed health. Join us for a live discussion with them and come with your questions! Sign up here: https://bit.ly/3NmzvmX

Today, we're thankful to the farmers and ranchers who make our feasts with family and friends possible, who raise their animals and crops regeneratively, and who carry on the legacy of maintaining our land. Happy Thanksgiving!

When we get a chance to get out of the office 🏢 and into the outdoors 🌱we get to appreciate all the work our ranchers are doing to improve the environment, supply our food, and take care of our land. #thankful #gratitude #regenerativeag #ranchers #farmers

Got lunch plans? 🍽️ Next time you're sitting at your desk or staring at your phone while chowing down, take a break to watch this micro-documentary that takes a look at feeding the world's growing population and how ranchers and farmers can prepare for that while still being good stewards of the land. 🌍 Check it out here: https://bit.ly/3QyiUPf Bonus: Look for interviews with our founder + some of the ranchers we work with.