Pacvue reposted this
Day 1 from #AmazonPrimeDay2024 is underway. Here’s what the Pacvue team has noticed so far: #1. Brands started spending before Prime Day officially kicked off: Our data showed ~+15%SP & ~+23%SB increase in brand average daily spend in the leading 10 days #2. Apple 🍎 takes over the main Prime Day landing page on mobile: On Day 1, the full above the fold page on mobile and 50% of the second scroll was dominated by Apple products, showing an aggressive approach to get Apple products front and center #3. Amazon brands are stealing the spotlight: Amazon Basics seem to be prominent in cross-category searches, making the space even more competitive for brands #4. Amazon tests AI in a big way for Prime Day: This Prime Day marks the debut of #Rufus, Amazon’s AI shopping assistant - a new way for shoppers to get personalized recommendations just by having a conversation. Big implications here for how brands should prepare their product pages! #5. Target Plays 4D Chess: Whether it was on purpose or not, Target didn’t list products as discounted during Circle Week - which made Amazon’s algorithm give away the buy box to other sellers. This shows the risk of counting on the algorithm - and why it’s important to keep monitoring your sales and product pages in real-time during the week! Adobe forecast a new record of $14 billion in sales this Prime Day… what do you think? Are records getting broken? How’s everyone’s Prime Day 2024 going so far? ⁉