Oboz Footwear

DID YAWL KNOW...BFCT partnered with Oboz Footwear to launch the Oboz Plus II-Unity Blaze Insoles? Did yawl know ...our Oboz Unity Blaze insoles are sold in major Outdoor Retail Stores around the world? Oh, and online too? Grab a pair or two? Did yawl know...Oboz is our long time partner since 2020 and they have worked with us to promote "The Unity Blaze Way" to help educate Retail Partners and Consumers? https://lnkd.in/eHc8jrVv Did yawl know...the word "Black" in our company name does NOT exclude other Race of folks from being included into our mission and messaging? 👀 Did yawl know...Oboz is located in Bozeman, Montana and Oboz means "Outside Bozeman?" Did yawl know...Black Folks Camp Too launched in 2019 and we have NEVER accepted a donation from any company, organization, or person? We simply do not operate that way because it's not sustainable. Did yawl know...many Outdoor Industry companies/leaders have fallen off the "Invite and Welcome Everyone" wagon but Oboz Footwear continues to stay focus on the next generations of outdoor enthusiasts? Did yawl know...Black Folks Camp Too is being lead by seasoned Outdoor Executives who understand the social and business aspect of the Outdoor Industry and Lifestyle? Did yawl know...the Oboz Footwear team has completed our Unity Blaze (ROI) customer service course and we are set to share the course with major Outdoor Retailers? Did yawl know...our Unity Blaze means "You are Invited and Welcomed...regardless of your race, age, gender or ability?" Did yawl know...We are changing the world...one campfire at a time with our sincere, meaningful, measurable and sustainable solutions? Finally, Did yawl know...we hope you, and your children, children, children are proud of us and our work to "Increase Unity in the Outdoor Community and Beyond." Visit blackfolkscamptoo.com to learn more about us, our mission, and our newest Unity Blaze Certified Partner! Oh, check out our gear too… we think you’ll like our style! Oboz Footwear

Tomorrow is the anniversary of the Antiquities Act, which empowers presidents to designate national monuments, and we’re thrilled to announce that over 100 companies have signed the Mobilizing for Monuments Pledge. This pledge calls on the Biden administration to protect more public lands through national monument designations and expansions. National Monuments are one of the most effective ways to permanently protect public lands, generating dual benefits for  individuals, businesses, and communities.  Mobilizing for Monuments was created by business leaders in the outdoor space to protect over 3 million acres of public lands. The support of these companies underscores how national monuments play a vital role in fostering a $1.1 trillion outdoor recreation economy.

When Oboz Footwear President Amy Beck reached out and offered to send Justin Housman and I some boots to review for Gear & Beer I was worried because I'm not a boot or hiking shoe guy. I like hiking in trail runners and have for a long time. So my concern was that Amy was going to send something that wouldn't be a match for me. And you know what? Turns out I was right. The Katabatic Wind Low is not my kind of shoe. But damn if it isn't awesome and something for the entire industry to learn from. On today's Gear & Beer (currently part of THE ROCK FIGHT but soon to be its own thing) Justin and I go deep on why the Katabatic Wind Low is a unicorn in the hiking shoe space and needs to be celebrated. This a seriously dope shoe and even if it's not for me, people need to pay attention to it. Because there is a lot that Obōz's competitors can learn by making actual low cut hiking shoes and not just a brown or grey overly built sneakers. And keeping the Montana theme going, we then pair the Katabatic's with Montucky Cold Snacks! A couple of Bozeman classics and a truly perfect post activity pairing. Listen to this episode in the comments or wherever you listen to your pods.

Couldn't be more proud of this film and the team behind it! https://lnkd.in/gRx6Uka5