Advertisers ✨, catch up on what’s reshaping the industry with Nielsen’s Conversations from Cannes 🎙️. We sat down with leaders across the sports world, media industry and advertising community, to bring you the key themes that emerged from Cannes Lions 2024. Watch now http://nlsn.co/60429IJhY !
Nielsen
Software Development
New York, NY 1,115,257 followers
Powering a better media future for all people
About us
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
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http://nlsn.co/6006JMfty
External link for Nielsen
- Industry
- Software Development
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media, and Measurement
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Employees at Nielsen
Updates
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Enhance your election campaign strategy! Nielsen identified the incremental reach potential of local streaming, which boosted voter engagement by 12% vs linear TV alone. Dive into our case study to see how this solution can elevate your media strategy. Learn more: https://bit.ly/3Lqt0yc 📊📈
Adding incremental reach with Local Streaming
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🔐 Unlock the power of data with Nielsen Video Game Tracking! Our global coverage and customizable research options provide unparalleled insights into gamer behavior and preferences. Learn more! http://nlsn.co/6049jpliP
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NEW 🔥: Streaming surges to over 40% in June, the highest share of TV Usage in the history of The Gauge™, while the CNN Presidential Debate tops cable. Get the story behind the numbers http://nlsn.co/6048iXmAn
The Gauge™ | Nielsen
nielsen.com
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Athletes are not just competitors; they're influencers ✨. Using our InfluenceScope data you can understand their impact and harness their potential for your campaigns. http://nlsn.co/60049fife
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The global women’s sports industry is set to break $1 billion! 📈 This surge in interest offers advertisers an exceptional chance to engage with passionate fans. Explore strategies to sustain and amplify this growth. Nielsen’s comprehensive analysis reveals what’s next for women’s sports and how you can be part of this exciting journey. Explore more insights: https://bit.ly/3LiGpIC
What’s next for women’s sports: Fueling growth by proving value
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Nielsen reposted this
🌈🌟Nielsen research reveals that LGBTQ+ consumers crave authentic and inclusive brand engagements, but 63% feel misrepresented in media. Our findings show 50.5% of LGBTQ+ audiences emphasize the importance of avoiding stereotyping in ads. To truly connect, marketers must be genuine year-round. Check out our latest LGBTQ+ insights! https://bit.ly/45YeSWg
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🤔 Curious about the impact of your sponsorship activations? Nielsen Sports has the answers. Our data-driven approach reveals the driving factors behind successful partnerships, empowering you to make informed decisions. Contact us to learn more! http://nlsn.co/6040jpmn4
Contact Us - Nielsen Sports
https://nielsensports.com
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Nielsen reposted this
POV: You feel like you visited #Cannes with us thanks to exclusive access to the candid discussions on the Nielsen Terrace! Watch our sessions about: 🏀 Kiki Rice Starting Guard for the UCLA bruins on the Evolution of Live Sports 📈 Unlocking ROI with Shane Dwyer, Head of Sales at Lyft Media 🔮 The Future of Measurement with Nielsen and Ashwini Karandikar, EVP, Media, Technology & Data at 4A's
Industry leaders on what’s reshaping the advertising landscape
nielsen.com
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Advertisers, stay connected to the fans during the 2024 Olympics 🥇. Our data hub is your centralized place for fan engagement, influential athletes and sponsorship trends. Dive into the games now http://nlsn.co/604794qkt
Paris 2024 Olympic Games Insights Hub
nielsen.com