Bupa, and their media agency, Atomic 212º, have partnered with Nexxen in Australia to drive powerful results! By leveraging Nexxen’s exclusive VIDAA ACR data, Bupa effectively maximised their ad spend and reach through custom TV viewership audience segments and cross-screen measurement. Read the case study on Mi3Australia: https://lnkd.in/g-k3PBUm
Nexxen
Advertising Services
New York, NY 7,742 followers
The flexible, unified platform empowering growth wherever you stand in the media ecosystem.
About us
One platform. Endless opportunities. Our true full-stack solution, comprised of a demand- and sell-side platform, a data management platform and creative capabilities, uniquely brings buyers and sellers closer together while enhancing their performance and efficiency across the linear, CTV and digital ecosystem.
- Website
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https://www.nexxen.com
External link for Nexxen
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
Locations
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Primary
1177 6th Ave
New York, NY 10036, US
Employees at Nexxen
Updates
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This month we spoke with Danielle Wolf, Director of Sales, West Coast. Danielle took us through her advertising career journey from media agencies to Nexxen, her most prized wins, and what she does in her free time. https://bit.ly/4bCkyGu
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In our latest installment for the Engineering blog, Orel Lazri and Aviad Haham explain how we use GitOps in our Kubernetes deployments to ensure our platform operates efficiently at scale. http://nexn.us/xpx
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If you weren't able to join us for a #NexxenRendezvous last week at #CannesLions2024, worry not! We've rounded up some of the highlights — including key takeaways from our panels with The Female Quotient, Good-Loop and ADWEEK — on our blog today. Read it here: https://bit.ly/3L0LepP
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✨ What an exciting night! ✨ Nexxen was glowing with excitement as the official sponsor of the ThinkLA IDEA Awards After Party this year. The Nexxen Oasis was buzzing with magic tricks, aura readings, and even the chance to win a luxurious spa getaway! A huge thank you to everyone who stopped by and made this night unforgettable.
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We’re thrilled to announce the launch of Nexxen’s Cross-Screen Measurement solution in Australia! 🇦🇺 Now, advertisers can measure unique and co-viewer reach, as well as audience demographics, across CTV and linear TV. This provides a comprehensive view of your campaigns and audiences like never before. Powered by exclusive ACR data from over 1.3 million opted-in devices via VIDAA, these solutions offer deep audience insights and help optimise advertising strategies for higher ROI. Read more on B&T: https://lnkd.in/gi2vv7p2
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Happy Pride! Our amazing partner, LGBTQ-first streaming network, Revry, has selected us as their preferred SSP! We're so excited to continue this great partnership! https://bit.ly/4evTXxL
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We analyzed 12 months of data, and the results show our integrated DSP, Nexxen Data Platform (DMP), and SSP drives better outcomes! Learn more: https://bit.ly/3VZLxHy