MikeWorldWide reposted this
Had a great time supporting Whole Foods Market at yesterday’s Nasdaq opening bell where they celebrated 20 years in NYC! #clientlove
MWW is one of the world’s leading independent, integrated PR agencies with offices across the US and UK, and a global network of partners. With dedicated insights, strategy, data, and analytics, digital and content and creative teams, MWW’s expertise spans Consumer Lifestyle Marketing, Corporate Communications and Reputation Management, Public Affairs, Issues & Crisis Management, LGBTQ, Technology, Sports & Entertainment, B2B, Food & Beverage and Health & Wellness. Our approach is recognized year after year with top industry awards, including the Global SABRE Award, a Gold Fresh Award and “Highly Commended” by PR Week, "PR Agency of the Year" and “Company of the Year” by the International Business Awards, as well as "Top Places to Work in PR.” In 2018, MWWPR was named Independent Public Relations Consultancy of the Year for Americas by the International Communications Consultancy Organization (ICCO) for the third consecutive year. To learn more about our capabilities and what we can do for you visit http://www.mww.com. Connect with us on Facebook, Twitter, and Instagram.
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MikeWorldWide reposted this
Had a great time supporting Whole Foods Market at yesterday’s Nasdaq opening bell where they celebrated 20 years in NYC! #clientlove
MikeWorldWide reposted this
I always like talking sports and culture with Frank Washkuch and particularly enjoyed this conversation about #brandmarketing opportunities in the #Paris2024 #Olympics and the future of the Games' own brand. Thank you for including me PRWeek, https://lnkd.in/eRBbvsGS #PR #PublicRelations #SportsMarketing
#Chapter11 filings jumped 43% in Q1 compared to last year. Navigating a restructuring can be a daunting journey, but with the right communications strategy, it doesn't have to be. Our latest blog from Carreen Winters covers how MikeWorldWide can turn a crisis into an opportunity. ⤵ https://lnkd.in/ecbCCvA3
MikeWorldWide reposted this
It was a pleasure joining Deloitte Digital, along with incredible voices from the WNBA (Women's National Basketball Association), NAACP, Adobe and MikeWorldWide for an important and thought-provoking Salon centered on women’s sports and marketing in Cannes! We’ve seen incredible commitments to women’s sports, but there is even more work to be done to inspire intersectionality around creative, communications and cultural moments in this space. More in this short from Deloitte’s salon: https://lnkd.in/eZbgrciU And thank you to Fahad and Giselle from Deloitte for inviting me!
MikeWorldWide reposted this
I had the privilege of attending a fantastic training session recently, titled “Creating a Trusted Adviser Mindset,” facilitated by none other than Ken Deeks, MBE. Ken, a seasoned author, advisor, and former PR agency leader, flew in from London to deliver this invaluable workshop, organized by MikeWorldWide for our professional development. Here are a few key takeaways from the session: 🤝🏼Building Relationships: Establishing strong client relationships is crucial for our growth and that of the agency. 💪🏼Becoming the Go-To Person: Strategies to become the indispensable person on our accounts while sharing responsibilities. 📈 Value Demonstration: It’s crucial to effectively showcase our value in client engagements and confidently sell back our results. 🗣️ Communication Styles: Adapting our communication style is key to engaging more effectively with clients and our team. One of the most insightful parts of the training was discovering my personality type – I am a Yellow personality type! 🌟 This means I am sociable, dynamic, demonstrative, enthusiastic, and persuasive. I thrive in environments where I can be dynamic and enthusiastic. This training has helped me to better understand how to leverage these strengths to build stronger client relationships and engage my team more effectively. By being sociable and persuasive, I can better demonstrate our value to clients and inspire my team to achieve our goals. Looking forward to applying these learnings and continuing to grow in my role! #ProfessionalDevelopment #ClientEngagement #PRTraining #TrustedAdvisor
MikeWorldWide reposted this
This week, I attended Marketing Brew’s “Perfecting Your Influencer IQ” event, which featured an impressive lineup of industry experts, including creators, talent managers, strategists, and executives. Here are my takeaways: 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 𝗶𝘀 𝗞𝗲𝘆: Influencers need creative freedom to resonate with their audience. Brands should align with influencers’ authentic voices rather than forcing scripted content. Additionally, tap into influencers when your partnerships fit into what’s happening in their lives—do your research, creators are humans too! 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝗢𝘃𝗲𝗿 𝗧𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻𝘀: Building enduring, authentic relationships with influencers is crucial. It’s about engagement and mutual growth, not just one-off posts. 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀: Measuring ROI through engagement, reach, and custom metrics is essential. Understanding your audience and their platform behavior can better inform your strategies. By trusting influencers' creative visions and mastery of what content resonates with their audiences, marketers can foster genuine relationships, leading brands to achieve more impactful and lasting connections. Thank you to Marketing Brew and the panelists for a great day! #InfluencerMarketing #CreatorEconomy
MikeWorldWide reposted this
Time to celebrate... We have been shortlisted for two Creativepool awards - Best Places to Work and Best PR (with The Sunday Times)! Vote for us here 👇 https://lnkd.in/ewvMrbwi MikeWorldWide
Michelle Gordon and Megan Hueter soaking up the latest and greatest from top industry minds on emerging trends, the state of AI, and more at the 2024 Meltwater Summit this week!
MikeWorldWide reposted this
Thank you Frank Washkuch and Diana Bradley for having me on the PRWeek podcast yesterday for a fun conversation that covers everything from my career history highlights, MikeWorldWide’s current AI developments, the state of sports marketing, and more. You’ll also get a glimpse of the Cannes x PRWeek yacht tracker we may be planning... Listen here: https://lnkd.in/e-Ug58Pf.